Praxis Model

Praxis Model: restaurant feasibility studies for investors across the GCC, covering the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Each study is built for one concept on one site. You receive The Study, a full financial model you can open and test (capital budget, sales built from the menu, seats and dayparts, the cost engine, a line-by-line profit and loss, five years of projections, payback and break-even), and The Thesis, the written reasoning behind every figure. Every study ends in a direct verdict: Go, Go with Conditions, or a plain no when the numbers say no. Prices are fixed and published: an Express Study is USD 999 for small formats such as food trucks and dark kitchens; a Full Study is USD 1,999 for one location, USD 2,999 for two and from USD 3,999 for three or more. A Full Study is delivered in seven working days from the completed questionnaire, an Express Study in three working days. An Investor Edition adds a presentation version for banks, investors and landlords. Praxis Model is independent: it earns nothing from a client's lease, fit-out, franchise or licence. The firm was founded by Ralph Homer, who has spent 33 years in Gulf hospitality and worked on more than 300 restaurant projects. A complete sample study is open to read at praxismodel.io/sample-study.