Poulpo

BACKGROUND

Introduce your business and what you do there.

I'm a chartered accountant at Wolf Expertise Paris, a financial services company. We provide accounting and auditing services, ensuring financial management, account certification, and business consulting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Poulpo?

We wanted a website that stood out from the usual accounting websites we were used to seeing. Additionally, we wanted a site that could convert visitors into clients.

SOLUTION

What was the scope of their involvement?

Poulpo designed and developed our website. We exchanged many ideas and had several back-and-forth discussions to ensure everything was perfect. The team also negotiated with a videographer to create videos of us and our clients. All the design and creative ideas came from Poulpo.

What is the team composition?

We worked with one teammate from Poulpo.

How did you come to work with Poulpo?

We found them through a referral and chose them because they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together in January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received a lot of positive feedback on the innovative aspect of our website. People said it was beautiful, dynamic, and different from others, which made them want to sign up with us. However, we haven't had enough time to assess the conversion of visitors into clients.

How did Poulpo perform from a project management standpoint?

Poulpo was very perfectionist. The deadlines took a little longer than expected, but it wasn't a big deal because the work was of exceptionally high quality. I preferred that it took more time and the result met our expectations rather than having the work done quickly but in a sloppy manner. We communicated through virtual meetings.

What did you find most impressive about them?

Pablo's great ideas were impressive.

Are there any areas they could improve?

There's nothing they could have improved.

BACKGROUND

Please describe your company and position.

I am the CEO of Cli3nts

Describe what your company does in a single sentence.

Cli3nts is an AI-powered LinkedIn assistant that automates prospecting, responds to all inbound messages and comments, and transforms each interaction into a business opportunity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poulpo to accomplish?

• Design our new user journey (connected)

SOLUTION

How did you find Poulpo?

Referral

Why did you select Poulpo over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Poulpo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Design Mission – UX/UI & Brand Experience
The design mission focuses on crafting a fluid, ergonomic, and visually coherent platform that reflects the values of simplicity, performance, and control.

Objectives :
Make AI interactions feel human and intuitive
Streamline user journey from onboarding to action
Ensure visual identity aligns with the bold and professional tone of the brand

Key Design Deliverables :
Full UI/UX design system (Figma)
Web app interface for:

Inbox & conversation management
Prospect list import & control center
Post editor with AI-assisted writing
Analytics dashboard

Responsive web layout (desktop-first, mobile-ready)
Brand visuals:

Mascot/logo variations
Color scheme (#1890FF, grayscale declinations)
Icons and illustrations 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased User Engagement
+42% increase in daily active users within 30 days of launching the new UI
+68% increase in usage of the “Inbound” features (DM/comment replies)
 
Improved Conversion Rates
New onboarding flow led to a +37% uplift in free-to-paid conversion
Demo bookings rose by +54%, thanks to clearer UI & better calendar integration

Enhanced Usability
Task time (e.g., launching a campaign) reduced by -47%
User navigation improved, with bounce rate down 33% on key pages

Brand Perception & Visual Identity
Strong visual coherence thanks to a minimalist UI, light greys + signature blue (#1890FF)
Positive feedback from users on new mascot, typography, and dashboard ergonomics

Productivity Gains
Internal support tickets (related to confusion/UI issues) down by -58%
AI content feature usage increased by +75%, showing that UX made AI features more accessible
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfect delivery timing, 
Big availability after the mission

What was your primary form of communication with Poulpo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this design company was their ability to think like product owners, not just designers.

They didn’t just focus on aesthetics — they challenged our UX assumptions, aligned every screen with our business goals, and built a design system that scaled with our roadmap.

Their sense of detail, combined with a clear, opinionated design vision, helped elevate the product beyond expectations.

They also understood how to balance performance-driven UX with a strong brand identity, which is rare.

Lastly, their speed of execution and adaptability to AI-native workflows (Figma, component libraries, fast iteration loops) made them a true force multiplier for our team.

Are there any areas for improvement or something Poulpo could have done differently?

Maybe also Slack for the release/content release.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of fojow

Describe what your company does in a single sentence.

Social media & influencer marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poulpo to accomplish?

• Create a high-quality website to generate leads
• Create a new brand identity

SOLUTION

How did you find Poulpo?

Online Search

Why did you select Poulpo over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Poulpo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work
Poulpo redesigned our entire website with a strong focus on both design and performance. Their mission was to build a high-quality, modern platform that reflects our brand identity and supports our business goals.

Key DeliverablesComplete redesign of our corporate website
UI/UX optimization for a seamless user experience
Lead generation–oriented structure (clear funnel, optimized CTAs)
Integration of responsive design across all devices
Technical implementation ensuring speed, SEO optimization, and scalability

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Beyond performance metrics, one of the most tangible results has been the spontaneous feedback we’ve received. Clients, partners, and even prospects regularly compliment the new website, highlighting its design and professionalism. The site now conveys a much stronger and more solid brand image, which reinforces trust and credibility with our audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was perfectly managed and transparent, with modern tools that allowed us to easily track progress at every stage. The team showed an impressive ability to understand our sometimes vague needs and turn them into concrete, high-quality deliverables.

What was your primary form of communication with Poulpo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality at every single stage of the project was truly premium, far beyond our expectations.

Are there any areas for improvement or something Poulpo could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the ceo of Mechachain

Describe what your company does in a single sentence.

web 3 games 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poulpo to accomplish?

• design

SOLUTION

How did you find Poulpo?

Online Search

Why did you select Poulpo over others?

High ratings

How many teammates from Poulpo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Responsibilities & Deliverables
Brand Identity Design

Creation of a logo reflecting the project's core themes: decentralization, innovation, and gaming culture.
Definition of a visual style guide, including:

Color palette (on-chain & gaming-inspired tones)
Typography system (web-safe + futuristic fonts)
Iconography style
Usage rules and brand consistency guidelines
Website Design (Landing Page & Additional Sections)

Design of a responsive homepage showcasing:

The game concept
NFT collection integration
Tokenomics overview
Roadmap timeline
Team and partner highlights
Optional secondary pages (as scoped):

FAQ / Litepaper summary
Connect Wallet / Onboarding UX
Delivery of high-fidelity Figma mockups or equivalent design files
Marketing Assets

Social media templates (Twitter/X banners, profile picture, shareable cards)
Promo visuals for Discord / Telegram / community engagement
NFT frame mockups or item card templates (for OpenSea previews, etc.)
Creative Direction Support

Participation in brainstorming sessions for narrative and visual positioning
Suggestions on in-game UI components and future visual evolutions
 
File Delivery
All designs delivered in organized, editable formats (Figma, Adobe XD, or Sketch)
Exported assets in PNG, SVG, and WebP as needed
Documentation of the brand guidelines in PDF format

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

global quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was great

What was your primary form of communication with Poulpo?

In-Person Meeting

What did you find most impressive or unique about this company?

What I found most impressive about this company was their ability to merge cutting-edge Web3 technology with a strong creative vision. From day one, they had a clear identity, a deep understanding of their audience, and the ambition to build not just a game, but a universe.

Their commitment to aesthetics, user experience, and community engagement really stood out — they didn’t treat design as an afterthought, but as a strategic pillar. Collaborating with a team that values design at the same level as tech was refreshing and inspiring.

Are there any areas for improvement or something Poulpo could have done differently?

none

BACKGROUND

Please describe your company and position.

 I am the CEO of a consulting company 

Describe what your company does in a single sentence.

The company is a consulting and training company specializing in Diversity, Equity, and Inclusion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poulpo to accomplish?

• Ads campaign
• Design and UX

SOLUTION

How did you find Poulpo?

Referral

Why did you select Poulpo over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Poulpo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The provider was brought on board to design a high-performing landing page aimed at driving conversions within the framework of a targeted advertising campaign. They also created the full suite of ADS visuals, ensuring brand consistency throughout.

The result was outstanding. The page layout, copy flow, and visual choices were crafted with a clear focus on engagement and action. The campaign achieved a dramatic increase in conversion rates, far exceeding our usual performance benchmarks.

This outcome was made possible thanks to a deep understanding of our audience, strong expertise in acquisition mechanics, and a sharp creative vision. The visuals designed for platforms like Meta and Google Ads played a major role in the campaign’s success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Poulpo, I increased my monthly revenue from €25K to €42K and cut my advertising costs in half.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes in time and they respond perfectly to my short needs. 

What was your primary form of communication with Poulpo?

Virtual Meeting

What did you find most impressive or unique about this company?

They demonstrated strong proactivity, active listening, and a clear understanding of our needs and strategic challenges but above all, the quality of their graphic design truly stood out.

Are there any areas for improvement or something Poulpo could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the CTO of Blabla, an AI-powered platform that makes managing social media a breeze. We help businesses and content creators streamline their social media engagement by bringing all their comments, DMs, and ad comments in one place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Poulpo?

We needed to build our website from scratch.

SOLUTION

What was the scope of their involvement?

Poulpo designed our website from scratch. They also worked on our logo and brand identity. We started with defining our brand image, including the logo and colors. Then, we defined the wireframe of our website with them. Finally, they built the website on Framer.

The website included animations, a responsive design, and support for different languages.

What is the team composition?

I don't know how many teammates were assigned to the project.

How did you come to work with Poulpo?

We found them through an online search. I loved their creativity; they were the only agency that could animate a website instead of just using a template.

What is the status of this engagement?

We worked together from September 2024 to December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created a really good animation that made the whole site better. We worked on Figma and then on Framer, so it was easy to follow the project and give comments and feedback to make iterations. The website's traffic increased, but the most important thing was that the conversion rates increased fourfold.

This increase in traffic and conversion rates happened as soon as the website was published in December 2024.

How did Poulpo perform from a project management standpoint?

The project management was perfect. They were really available and easy to contact through their website.

What did you find most impressive about them?

Their ability to take an idea or project and make it understandable through the website was impressive. They showed the project's or idea's value well.

Are there any areas they could improve?

No, there was nothing I could come up with.

BACKGROUND

Please describe your company and position.

I am the General Manager of Big Up Agency

Describe what your company does in a single sentence.

BIG UP is a digital support structure that transforms companies into market leaders thanks to its unique solutions in France.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poulpo to accomplish?

• Create a modern and professional website to reflect our agency's image.
• Optimize the user experience (UX) and customer journey to maximize conversion.

SOLUTION

How did you find Poulpo?

Referral

Why did you select Poulpo over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Poulpo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Poulpo was responsible for the complete design of our showcase website, from initial mockup to launch. Key deliverables included:

• Creation of a modern, consistent graphic design style with our brand identity.
• Integration of a responsive website optimized for all platforms.
• Implementation of provided or co-written content.
• Basic technical optimization for SEO.
• Configuration of contact forms and conversion links.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were fully satisfied with the delivered website, both visually and functionally. Feedback from our clients and partners was unanimously positive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, the project management was excellent, despite a delay in the final delivery. That said, Pablo remained very available, attentive, and always took our feedback into account quickly. The final result met our expectations, which more than compensated for this slight delay in the schedule.

What was your primary form of communication with Poulpo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Pablo was his attention to detail and his ability to perfectly translate our vision into design. His creative yet structured approach really made the difference.

Are there any areas for improvement or something Poulpo could have done differently?

The only point that could be improved would be compliance with deadlines: the final delivery was slightly delayed compared to the initial schedule.

BACKGROUND

Please describe your company and position.

I am the CRO x Growth Project Manager of a business services company 

Describe what your company does in a single sentence.

Offers conversion optimization across all pages of your site

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poulpo to accomplish?

• More conversion
• More trafic
• Better UX

SOLUTION

How did you find Poulpo?

Referral

Why did you select Poulpo over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Poulpo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of the project was to optimize the website in order to strengthen the brand’s visual identity and significantly improve the user journey. This mission combined the expertise of a designer with the skills of a CRO and growth marketing specialist.

The key deliverables included:

A refined and cohesive visual design aligned with the brand’s values and target audience
UX improvements to streamline the navigation and increase user engagement
Strategic recommendations to improve conversion rates across key pages (CRO approach)
SEO-oriented page structures designed to increase organic traffic through relevant keyword targeting and optimized content
The overall objective was to make the website both more attractive and more efficient — visually, functionally, and in terms of performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Observed Results Following the Project:

• Noticeable improvement in organic traffic thanks to a more targeted SEO strategy
• A smoother and more intuitive user journey, leading to increased engagement and time spent on site
• Enhanced visibility of key calls-to-action, resulting in more interactions (contact requests, bookings, etc.)
• Clearer, better-structured content that helped reduce user friction
• Stronger brand image through a more consistent and professional visual identity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project management was smooth and professional.
• Regular check-ins were scheduled to ensure a clear outcome aligned with our expectations.
• Any questions or needs were addressed quickly, often via direct messaging for faster responses.
  Interim presentations allowed us to give constructive feedback and continuously improve the final deliverables.

What was your primary form of communication with Poulpo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to me was the uniqueness of the concept and the strong motivation of the team to showcase the service.
I was particularly impressed by how effectively the concept resonates with professional businesses — it genuinely helps improve team cohesion and overall performance within companies.

Are there any areas for improvement or something Poulpo could have done differently?

No, everything went very smoothly. The collaboration was efficient, responsive, and fully met our expectations.

BACKGROUND

Please describe your company and position.

I am the B2B prospecting trainer at Les Pépites de la Prospection

Describe what your company does in a single sentence.

I sell LinkedIn prospecting training for entrepreneurs, freelancers, salespeople and sales managers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poulpo to accomplish?

• Create a sales page for my training

SOLUTION

How did you find Poulpo?

Prospecting

Why did you select Poulpo over others?

• High ratings
• Pricing fits our budget
• Good value for money
• Company values ​​aligned

How many teammates from Poulpo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration took place in several stages:

• 1 hour call (Pablo took care to understand what my need was and what type of sales page I wanted)
• Creation (Pablo took a few days to create the sales page)
• Review (I gave him some feedback and requests for changes)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrated progress or success?

I launched my training 2 months later and the sales page was appreciated by many visitors who sent me messages of congratulations for the quality of this page. I also sold the training about thirty times in the 2 months that followed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pablo delivered the sales page in 1 week, which was exceptional considering the quality of the site he designed for me!

What was your primary form of communication with Poulpo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Poulpo listened to my needs. They made many recommendations using their own experience and Pablo then took care to make the changes I wanted. So I simply felt listened to, and that is priceless!

Are there any areas for improvement or something Poulpo could have done differently?

Perhaps be more specific about the project's delivery time, so that I can organize myself accordingly. But otherwise, the project was still delivered quickly, which was very appreciable.

BACKGROUND

Please describe your company and position.

I am the GTM Engineer of Prospbetter

Describe what your company does in a single sentence.

We build go-to-market acquisition systems for B2B companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poulpo to accomplish?

• Create my website

SOLUTION

How did you find Poulpo?

LinkedIn

Why did you select Poulpo over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Poulpo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I called on Poulpo to design and integrate my brand new website using Framer software.
The graphic design and content of the site were entirely managed by Poulpo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was kept constantly informed of the project's progress, step by step, from auditing to design and finally integration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time and with incredible fluidity in communication.

What was your primary form of communication with Poulpo?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Communication and know-how

Are there any areas for improvement or something Poulpo could have done differently?

No