Pollen

BACKGROUND

Please describe your company and your position there.

I am the GM of marketing for Mortgage choice

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pollen?

Our website was old with a poor user experience and not reflective of the new brand look and feel Conversions were an issue and lead generation journeys inexhistant

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for industry knowledge, best in class design and methodology

Describe the project in detail and walk through the stages of the project.

Using Pollen methodology, we deliver the outcome desired using 2 weeks sprints from research to, design and front end development Working in sync with our back IT and Web dev teams.

How many resources from the vendor's team worked with you, and what were their positions?

we had a total of 6 agency staff and 4 internal

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• +65% increase in conversion
• Made it to the top 100 fast Australian sites in 2021
• 51% of all leads are now fully qualified

How effective was the workflow between your team and theirs?

Everything was delivered on time and within budget.

What did you find most impressive or unique about this company?

They really deep dive into your business problem, use great insights and data and a great methodology and best in class staff