Pocket Rocket Agency

Please describe your company and your position there.

My name is Margo Lazarenkova, I am the Co-founder & CEO at EMERGE, working as an entrepreneur and experiential creative within tech and innovation field for the past 7 years

For what projects/services did your company hire Pocket Rocket Agency, and what were your goals?

We hired Pocket Rocket Agency to create full branding for our conference from scratch. The challenge was that we needed branding not only just for one event, but rather a branding strategy that we could use annually.

How did you select this vendor?

We have chosen Pocket Rocket agency after the recommendations of our friends.

Describe the scope of their work in detail, including any steps and the final deliverables.

Pocket Rocket Agency held several collaboration brainstorms with us to formulate a foundation of our brand, like key values, messages, etc. The end product of our cooperation was a full branding (logo, key visuals, etc) and launch of an advertising campaign, including digital materials and outdoor advertising. Pocket Rocket Agency also developed a strategy of how our brand could evolve with the development of our annual event.

How many people from the vendor's team worked with you, and what were their positions?

We've been working with the team including 5 vendors. Creative director, art director, senior designer, junior designer, and project manager, who communicated directly with us in the team.

Can you share any outcomes from the project that demonstrate progress or success?

Right now EMERGE has become a recognizable brand and one of the most successful startup conferences in Eastern Europe. The branding strategy designed by Pocket Rocket proved itself for 5 years already, and we are looking forward to the future.

Describe their project management style, including communication tools and timeliness.

The communication process was seamless, the agency team was quite flexible in terms of the tools and quite punctual on the deadlines.

What did you find most impressive or unique about this company?

The quality of their branding design is incredible. They are doing everything on the global level, have attention to every detail, and ready to experiment and try out something new with the client.

Are there any areas for improvement or something they could have done differently?

I would say a tiny improvement on the project management process.

Please describe your company and your position there.

I'm a CMO of ITRex. ITRex is a global technology consulting and software development company focusing on emerging technologies.

For what projects/services did your company hire Pocket Rocket Agency, and what were your goals?

We hired the Pocket Rocket team to make a complete rebranding of ITRex's brand identity. The goal of the rebranding was to make the brand relevant to its target audience, company vision and values.

How did you select this vendor?

I had already worked with the Pocket Rocket team on several projects and was aware of the style and quality of the work they deliver. It was a perfect match for what we needed.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they interviewed the ITRex team to understand the company spirit, values and vision. Then they made market and customer research to get a better understanding of possible ways to position the company in the very competitive market. Then they presented us with their findings together with draft brand positioning options. After some discussions, we chose the positioning and the Pocket Rocket team started working on brand identity.

The Rocket Pocket team presented us with several visual identity options and after several rounds of revisions, we chose the logo and main visual identity elements. Then the Pocket Rocket Team made multiple brand identity items, including corporate document templates, posters, office branding, social media templates, etc. They also supervised the design of the new itrexgroup.com website. Finally, they prepared a brand book and assisted us with presenting the new identity to the ITRex team by producing a video of the new identity.

How many people from the vendor's team worked with you, and what were their positions?

Project manager, creative director, art director, and two designers.

Can you share any outcomes from the project that demonstrate progress or success?

The new brand identity was well-perceived by our clients and team members, we've received a lot of positive feedback. It also helped us with generating new clients through online channels - website, social media, etc. The new identity helped us convey the company vision and values to both team members and existing and potential customers and made it easier for us to stand out in the highly saturated market.

Describe their project management style, including communication tools and timeliness.

The Pocket Rocket team works in an agile manner, presenting viable results of their work in short iterations. We kept in touch on a daily basis and had weekly/biweekly meetings when necessary. The team is open for discussions, responsible, and highly motivated.

What did you find most impressive or unique about this company?

The team is really passionate about delivering authentic and impressive results, not just making yet another project. They are fully invested in the project and do their best every time.

Are there any areas for improvement or something they could have done differently?

Everything was fine

Please describe your company and your position there.

I am Head of Business Development at Wanna. Wanna is a fashion tech company creation VTO services for fashion brands and retailers.

For what projects/services did your company hire Pocket Rocket Agency?

We needed the renewal of brand positioning + strategy + new design coding + new brand book.

How did you select this vendor and what were the deciding factors?

We contacted the Pocket Rocket agency based on a recommendation from our colleagues. We studied the team's previous cases, met with them personally and realized that we fit together. The Pocket Rocket team is a smart, but young & casual agency, at the same time it has an innovative approach and serious expertise in branding, while we were impressed by the fact that the guys do not do converter design, but have a personal approach to each client.

Describe the project in detail and walk through the stages of the project.

With the outbreak of the epidemic, the demand for our services grew rapidly and we needed to change just as rapidly. We realized that the existing branding does not match the level of the companies we work with and looks rather outdated. And to keep up with clients like Gucci, we have to maintain our look. The main task of the team was to triple the number of partnership agreements. After many hours of negotiations with the team, we realized that one change in visual style would not be enough, so it was decided to carry out a full-fledged rebranding of the company. The rebranding work was divided into 4 stages.

Research. Pocket Rocket Agency(PRA) looked into hundreds of Augmented Reality & Fashion Tech & VR solutions and analyzed all possible global cases of collaboration between the fashion industry and digital products. Together with that a lot of work was invested into the analysis of the AR&VR market. Last but not least, we didn't simply define potential competitors, we also examined their strategies to predict possible threats.

Strategy. The process of working on the strategy was really unusual, because of the nature of the Fashion-Tech market that tends to change continually, close to the speed of light, 24/7. The scale of changes that happen in one year is simply unbelievable. That's why Pocket Rocket Agency aimed at creating a strategy able to survive and compete in a future that remains unknown, even to top experts. The niche is so new and so fluid that one of the insights PRA defined was an obvious lack of digital experience in the global fashion industry.

One conclusion was clear as a bell - AR Fashion Tech is primed to grow and develop, because of the expanding demand from both fashion and customer sides. So, PRA made the boldest move we could by naming this novelty niche Fashion marketing and letting Wanna occupy the top position in it.

Wanna — AR Marketing for the new fashion Draft concepts and final design PRA developed an innovative solution, framed within a futuristic design that matched both business and fashion criteria. They created a logo that allows fitting in real-time. The logo reflects the essence of the brand — a future-minded and flexible approach towards the ever-changing world of the new fashion. This concept has limitless potential for scaling and adjusting to any new products: footwear, accessories, hats, or even for a complete look.

How many resources from the vendor's team worked with you, and what were their positions?

9 vendors, Creative director, 2 art directors, one was engaged in identity, the second in a website, they both participated in the visual research stage, 2 Researchers, Copywriter, senior designer, junior designer, project manager communicated directly with us in the team.

Can you share any outcomes from the project that demonstrate progress or success?

420% growth in b2b sales in 6 months 8x growth in incoming requests in half a year New contracts with Snapchat,Massimo Dutti and IWC And the team of Pocket Rocket agency got The One Show merit, and few other Ukraine and Belarussian awards for this work.

How effective was the workflow between your team and theirs?

The workflow was really effective and interesting. The team constantly kept us informed of events and work processes, shared atypical research and conclusions that they found in the process of work, and offered unusual options for implementation. It helped a lot that the teams of the client and the agency were on the same wavelength, the agency was burning with the project just like us, so the result met our expectations, and somewhere even exceeded them.

What did you find most impressive or unique about this company?

PRA easily find an approach to each client, the guys are distinguished by unusual design solutions at a high level, deep immersion in the process, excellent management and fire in the eyes. The PRA team had helped brands become themselves, achieve business goals, and make an impact.

Are there any areas for improvement or something they could have done differently?

Everything turned out the way we wanted

Please describe your company and your position there.

Marketing manager for an international IT company focused on advertising.

For what projects/services did your company hire Pocket Rocket Agency?

We were looking for a multidirectional agency capable of managing multiple projects at a time inc. online/offline processes and different tasks: from creative to operational.

Describe the scope of their work in detail.

We're working with Pocket Rocket for a wide range of services, including:

• branding & creatives development
• online/offline events organization & management
• digital/offline marketing assets development
• operations management inc.
• comms & delivery services

What was the team composition?

We have a dedicated account manager working with us across all projects, who delegates tasks inside of the agency or include other managers for specific projects if needed.

Can you share any outcomes from the project that demonstrate progress or success?

We've successfully organized over 20 offline events together - Pocket Rocket helped us to manage a 2-year program inc. both offline & online process management and client-facing solution creation - had multiple creative projects done together

How effective was the workflow between your team and theirs?

Pocket Rocket is always responsive, quick, great at meeting deadlines (even very short ones). They can operate in conditions of very limited time and can solve problems and find solutions instantly when needed. Communications with them are always easy, transparent, and structured.

What did you find most impressive about this company?

They don't know the words "no" and "we don't know how to do it", instead they are ready to tackle every task they receive and always suggest creative and fresh solutions.

Is there any area for improvement or anything that could have been done differently?

Nothing I can highlight specifically.

Please describe your company and your position there.

CEO and co-owner of the first Georgian cuisine chain in Belarus.

For what projects/services did your company hire Pocket Rocket Agency, and what were your goals?

To create a branding for new school Georgian cuisine chain.

How did you select this vendor?

Recommendation.

Describe the scope of their work in detail, including any steps and the final deliverables.

It's better to see one time neither to hear about it thousand times.

How many people from the vendor's team worked with you, and what were their positions?

• CEO
• Creative Director
• Account Manager
• 2 Creators

Can you share any outcomes from the project that demonstrate progress or success?

Wow effect and branding that is still actual for 4 years already.

Describe their project management style, including communication tools and timeliness.

They actually came up with solo idea after 2 months of working. And this idea was really all that we crave for.

What did you find most impressive or unique about this company?

Everything was done perfectly. Due to trends and made with soul, mind, and heart. Thanks guys!

Are there any areas for improvement or something they could have done differently?

No, for this particular project.