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Pobl | Creative Technology & Digital Agency

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Creative thinking. Technical delivery. One team.

Pobl is a creative technology and digital agency based in Cardiff, Wales. We bring strategy, design, development and digital marketing together to solve problems and improve digital products, platforms and websites.

  • Min project size
    $10,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 2020

Service Lines
Advertising
10%
Application Management & Support
10%
Branding
10%
Custom Software Development
10%
E-Commerce Development
10%
Graphic Design
10%
Mobile App Development
10%
UX/UI Design
10%
Web Design
10%
Web Development
10%

No Focus Areas have been added yet…

Industries
eCommerce
15%
Consumer products & services
10%
Education
10%
Hospitality & leisure
10%
Medical
10%
Other industries
10%
Retail
10%
Government
5%
Legal
5%
Non-profit
5%
Sports
5%
Telecommunications
5%
Clients
Small Business (<$10M)
45%
Midmarket ($10M - $1B)
35%
Enterprise (>$1B)
20%

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Our Story

Pobl is a creative technology agency based in Cardiff, Wales. We bring strategy, design, development and marketing together as one team, working with organisations that need digital to do more. We believe the best work comes from close collaboration, clear thinking and people who care about the detail. Our aim is simple: solve difficult digital problems well, build lasting partnerships and create work that makes a measurable difference.

What Sets Us Apart

The essentials are built in

Accessibility, security, multilingual delivery, data protection and reliable performance shape how we plan, build and support your website. With the latest WCAG AA expertise and cyber tools, we help you meet your responsibilities and give your users confidence.

We bring ideas, not just take briefs

You don’t need to arrive with all the answers. We ask questions, challenge assumptions and bring ideas of our own. Whether there’s a better way to serve your users, grow sales or simplify a process, we’ll help you spot it and put it into practice.

Part of your team from day one

Our Digital Partnerships make us part of your team. We get to know your organisation, share responsibility for priorities and keep things moving. You have designers, developers and marketers who know your business and suggest what comes next, without waiting for another brief.

Commonly Asked Questions

Pobl works with public-sector organisations, charities and private businesses across Wales and the UK. Based in Cardiff, our team brings together strategy, design, development and digital marketing. For public bodies, we focus on accessible information and services, bilingual delivery, security and straightforward content management. Our experience includes Estyn’s bilingual website, data and reporting tools for Public Health Wales, and Libraries Wales’ website with integrations. We understand projects with several stakeholder groups, formal approvals and audiences with different needs. For commercial businesses, we connect website design and development with the customer journey: helping people discover products, understand an offer, make an enquiry or complete a purchase. Our work includes Ogi’s online sales journey and system integrations, Shopify development and digital marketing for Sporttape, and booking and CRM integration for Under the Thatch. We also work with charities, membership organisations, cultural organisations and visitor destinations. Projects can involve donations, memberships, events, recruitment, bookings or making complex information easier to find. We’re a good fit for organisations that want a team to think with them and take practical responsibility for delivery. You might have an in-house marketing team that needs technical and creative support, an existing platform that needs improving, or a new service that needs planning and building. You don’t need to have every answer before speaking to us.

Our Digital Partnerships give you ongoing access to Pobl’s designers, developers, marketers and technical expertise through a bespoke monthly arrangement. We become part of your team, getting to know your organisation, your audiences and what you want to achieve. We begin by reviewing what you already have, discussing the problems you want to solve and agreeing priorities. Together, we create a practical plan that balances immediate needs with longer-term improvements. We bring suggestions, challenge assumptions where helpful and keep work moving without relying on you to write a detailed brief for every task. Depending on the agreed scope, your partnership can cover website development, user experience improvements, design, campaign landing pages, SEO, paid advertising, email marketing, analytics, reporting, integrations and technical support. For example, we might identify a problem in your checkout, design and implement a change, then use analytics to assess its effect. The combination is useful because the people reviewing performance can work directly with the people making changes. You have one team that understands how your website, marketing and internal systems fit together. We agree the monthly allocation, responsibilities, communication, reporting and any support response targets before starting. Hosting, maintenance, advertising spend and third-party costs are clearly identified in the proposal, so you know what is included. A partnership can support your existing in-house team or provide a wider mix of skills than you currently have available. It can also follow a standalone project, giving you continuity after launch and a planned way to keep improving.

We deliver standalone projects across websites, e-commerce, mobile apps, web applications, branding and digital marketing. You can approach us with a full specification, an early idea or a problem that needs investigating. Website projects can include discovery, audience research, content structure, UX and visual design, development, content migration, accessibility testing, analytics and training. We work with platforms including WordPress, Drupal, Craft and Umbraco, choosing an approach around your requirements and the people who will manage it. For e-commerce, we work with Shopify and WooCommerce, helping businesses improve product discovery, buying journeys, payments and connections with other systems. We can also support customer acquisition and retention through SEO, paid media and email marketing. Our app and web application work includes membership services, booking systems, portals, dashboards and tools that replace manual processes. We use React Native and Expo for mobile app development. Relevant experience includes the bilingual Tafwyl app and data and reporting tools for Public Health Wales. We also connect websites with CRM systems, payment providers, booking platforms and other services. Our work for Ogi includes connections with Dynamics 365 and broadband switching services, bringing the customer journey and operational processes together. Before delivery, we agree the scope, responsibilities, cost and timetable. We identify dependencies such as content, approvals and access to third-party systems early. Where useful, we recommend a phased approach so the most important functionality can be delivered first. After launch, we can provide hosting, maintenance, technical support or a monthly Digital Partnership, depending on what you need.

Accessibility, security, data protection and reliability influence how we plan, design, build and support digital services. We agree the requirements at the start and include them in delivery and testing. For accessibility, we work to agreed WCAG 2.2 AA requirements. This includes navigation, keyboard use, colour contrast, form labels, error messages, content structure and compatibility with assistive technology. We combine automated checks with manual testing and help content editors understand how their updates affect accessibility. Where required, we can coordinate an independent accessibility audit. Pobl holds Cyber Essentials and Cyber Essentials Plus certifications. Our technical approach includes appropriate access controls, multi-factor authentication, software updates and separation between development, staging and live environments. Depending on the project, we also use firewall protection, security monitoring, vulnerability scanning and pre-launch penetration testing. Data protection is considered through decisions about what information a service collects, who can access it, where it is hosted and which third parties receive it. We work with your data protection lead where needed to implement agreed requirements for forms, permissions, retention and consent. Reliability includes suitable hosting, performance testing, monitoring, backups and recovery arrangements. We offer UK hosting options and agree ongoing maintenance and support responsibilities before launch. We also make the handover practical, with training and guidance for the people managing the platform. Accessibility and security need continued attention as content, software and integrations change, so our support arrangements can include regular checks and improvements.

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