Pixel Theory

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Mad Rabbit

Describe what your company does in a single sentence.

We build innovative tattoo aftercare products that keep tattoos vibrant for life

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pixel Theory to accomplish?

• Increase revenue
• Improve roas
• Decrease cac

SOLUTION

How did you find Pixel Theory?

Referral

Why did you select Pixel Theory over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Pixel Theory were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pixel Theory handled all of our paid media buying across Meta, Google, and TikTok. Their scope included building, launching, and optimizing full-funnel campaigns, managing weekly budgets, testing new audiences and creative angles, and continuously refining our performance strategy. 
They also provided detailed reporting, clear communication, and proactive recommendations to improve ROAS and scale spend efficiently. Key deliverables included campaign setup, ongoing optimization, creative testing frameworks, and performance insights that helped us grow our paid acquisition channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear improvements across our paid channels after bringing Pixel Theory on. Our Meta and TikTok campaigns became more efficient, with stronger ROAS and lower CAC. They also improved our Google performance by tightening keyword targeting and scaling the highest-intent segments. Overall, we saw more stable, predictable spend, stronger attribution clarity, and consistent week-over-week revenue growth driven by paid acquisition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pixel Theory’s project management was excellent. They were organized, proactive, and always delivered work on time. Communication was clear and consistent, they checked in frequently, shared performance updates without being asked, and quickly implemented any feedback or new priorities we had. Anytime we needed adjustments to budgets, creative tests, or campaign strategy, they responded immediately and took action. Overall, they made the entire engagement easy to manage and felt like an extension of our internal team.

What was your primary form of communication with Pixel Theory?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Pixel Theory was their strategic mindset and true ownership over our paid channels. They didn’t just run ads, they thought like partners. They consistently brought fresh ideas, deep platform knowledge across Meta, Google, and TikTok, and a level of proactiveness that’s rare in agencies. Their ability to balance creative testing, data-driven optimization, and long-term growth strategy made them feel like an extension of our internal team rather than an outside vendor.

Are there any areas for improvement or something Pixel Theory could have done differently?

No