Pixel Digital

BACKGROUND

Introduce your business and what you do there.

I am the Director at LaLoraine, a company in the manufacturing industry. We engaged Pixel Digital to support our digital initiatives and enhance our online presence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pixel Digital to accomplish?

We hired Pixel Digital to design and develop a new website for a moving and logistics company, with a focus on achieving our goals related to time and price efficiency.

SOLUTION

What was the scope of their involvement?

Pixel Digital was responsible for the full design and development of a new website. Their scope included UX research and wireframing, custom UI design aligned with the brand identity, copywriting and content structure, WordPress implementation using a lightweight, responsive framework, SEO setup, and analytics integration. The main deliverable was a modern, mobile-friendly website optimized for conversions and easy navigation. They also provided technical support after launch and trained the client’s team to manage the content independently.

What is the team composition?

There were between 2 and 5 team members from Pixel Digital assigned to our project.

How much have you invested with them?

We spent less than $10,000 on this project.
How did you come to work with Pixel Digital?

They were close to my geographical location. We chose them because of the execution time and price they offered us.

What is the status of this engagement?

The project started in August 2025 and finished in October 2025.

RESULTS & FEEDBACK

What were the measurable outcomes from your project with Pixel Digital that showed progress or success?

The new website significantly improved user engagement and lead generation. Within the first month after launch, we saw a 47% increase in customer inquiries and a noticeable rise in phone and form submissions. The site’s load speed improved from 6.1 seconds to under 2 seconds, and the bounce rate dropped by 32%. The modern, mobile-first design also increased credibility and trust among visitors, helping the brand stand out in local search results. Overall, the project met all our business goals, including better visibility, higher conversions, and a stronger digital presence.

We measured the increase in inquiries and conversions using Google Analytics 4 and data from the client’s contact form submissions and call tracking. We monitored key metrics such as traffic volume, session duration, conversion rate, and bounce rate before and after the redesign. Internal CRM data also confirmed a higher number of quote requests and phone inquiries in the first month following the launch. This combination of analytics tools and direct client feedback provided a clear, data-backed view of the project’s success.

The main KPIs defined at the start of the project included increasing the number of customer inquiries, improving conversion rates, and enhancing website performance metrics such as page load time and bounce rate. Pixel Digital not only helped us achieve these goals but also exceeded expectations. Within the first month after launch, the number of inquiries grew by 47%, the average page load time decreased by over 60%, and the new UX structure significantly improved user engagement. The results clearly showed that the new website effectively supports our business objectives and marketing efforts.

How would you describe Pixel Digital’s project management? Did they deliver on time?

Pixel Digital demonstrated excellent project management from start to finish. Their workflow was clear, structured, and transparent, with regular updates and check-ins throughout each stage of the project. Communication was smooth and proactive, and the team was always available to answer questions, share progress, and adjust to feedback quickly. They delivered the final website on time and within the agreed scope, maintaining high attention to detail and quality. The collaboration was efficient, well-organized, and genuinely client-focused. Our primary form of communication was in-person meetings.

What did you find most impressive or unique about working with Pixel Digital?

What impressed us most was Pixel Digital's combination of creativity, technical precision, and business understanding. They built a digital product tailored to our goals, taking the time to understand our audience, brand, and market. Their ability to combine modern design, UX thinking, and fast implementation made the process smooth and inspiring. The team’s responsiveness, attention to detail, and genuine enthusiasm for our project set them apart. It felt like working with a partner, not just a vendor.

Are there any areas they could improve?

Overall, we were very satisfied with Pixel Digital’s work and communication. The only suggestion for future projects would be to provide even more frequent progress updates during the early design phase, though the team was always responsive when asked. The entire process was smooth and professional, and the final result fully met our expectations.