Pitch Black

BACKGROUND

Please describe your company and position.

I am the Project Manager of NetBiz Web Design

Describe what your company does in a single sentence.

Graphic design, branding, content creation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pitch Black to accomplish?

• Set up and manage Google Ads
• Get more leads for my company

SOLUTION

How did you find Pitch Black?

Referral

Why did you select Pitch Black over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Pitch Black were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a Google account and couple campaigns set up by a previous agency. Conversion rate was low - around 3 % and the traffic our website recieved was not the highest quality. We wanted to increase conversion rate to at least 10 % in 3 months and receive at least 15 quality leads per month, within the same budget. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased conversion rate from 3% to 8% within first 30 days
• Further increase to 15% in 3 months
• 15-18 good quality leads per month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very strict with deadlines and everything was delivered on time - account audit, initial fixes, all dedicated landing pages were been built within first 6 weeks. We had direct contact with the specialist, rather than an account manager so they responded to our e-mails very quickly. Although the service fee was fairly low by local standards, we received a lot of attention and we never heard "no, this is out of scope".  Whenever we needed changes, everything was handled with no extra cost.

What was your primary form of communication with Pitch Black?

In-Person Meeting

What did you find most impressive or unique about this company?

They were very transparent with us and didn't overpromise anything. They were also keen to share details of their work which helped us understanding Google Ads better.

Are there any areas for improvement or something Pitch Black could have done differently?

Not really.