Phase 3 Marketing and Communications

BACKGROUND

Please describe your company and your position there.

Director of Sales & Marketing for a hospitality group with 15 restaurant locations across the southeast. The group consists of 6 different restaurant concepts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phase 3 Marketing and Communications?

We needed a crisis management plan that P3 helped us implement for our restaurants. We also needed a "boots on the ground" approach to PR in four markets, as well as national coverage for our Chef-run concepts.

What were your goals for this project?

We wanted to get more local and national coverage on our various restaurant concepts. Additionally, we wanted to have a local representative that could dine at the restaurants and immerse themselves in our brands, as well as be available for meetings and assist as needed with photo shoots and events. We needed an extension of our own marketing team.

SOLUTION

How did you select this vendor?

We interviewed several local PR companies and felt that P3 brought the most relevant experience for our brands.

Describe the scope of their work in detail.

Strategy meetings to discover our brands and needs, followed by frequent dining in the restaurants to meet the staff and familiarize themselves with our concepts. Bi-monthly phone meetings to discuss upcoming events and needs. Provided assets to use for pitching to local media. P3 regularly pitches stories to local and national media. Provides support and assistance for local advertising questions.

What was the team composition?

We typically have two-three people working on our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are frequently mentioned in local and national press and feel their efforts show great success.They help us plan and execute events, make introductions/connections, and provide support as needed for various projects. They are extremely helpful and knowledgeable.

How effective was the workflow between your team and theirs?

Very effective! They're always easy to get ahold of, quick to respond to questions, and provide a great deal of support to our team.

What did you find most impressive about this company?

They are extremely knowledgeable and have several contacts in the media, which has helped us with new store openings and press mentions. They are friendly, down to earth, and fun to work with. I am impressed with each person that's been assigned to our account and appreciate the amount of thought and attention put into our brands.

Are there any areas for improvement?

None! They're great!