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Get a custom proposalPioneering Category Excellence
Pharotique Category Management Group (Pharotique CMG) is an Australian boutique consultancy specialising in category management, retail buying strategy, supplier negotiations, merchandise planning, pricing architecture, and go-to-market support.
Founded by Christopher Salib, a Category Management Consultant and Buying Strategy Expert with 17+ years of experience across Australian retail, FMCG, omni-channel, travel retail, and independent retail, Pharotique CMG delivers tailored, commercially intelligent support to independent and small-to-medium retailers, suppliers, and self-published authors.
Services include:
Category reviews and range analysis
Retail buying strategy and open-to-buy planning
Supplier negotiations and trade terms advisory
Merchandise planning and stock productivity
Pricing strategy and promotional planning
In-store merchandising and retail execution
Retail readiness coaching for self-published authors
Go-to-market strategy for suppliers and brands
Unlike large consulting firms, Pharotique CMG is boutique by design, offering high-touch, hands-on support without the overhead of hiring an in-house buying or category team. Every engagement is tailored to the client's specific market, margin goals, and commercial challenges.
Pharotique CMG serves clients across Sydney and Australia-wide.
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Min project size
Undisclosed
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Hourly rate
$200 - $300 / hr
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Employees
Freelancer
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Year founded
Founded 2025
Service Lines
- Procurement Support
- 10%
- Supply Chain Management
- 10%
No Focus Areas have been added yet…
Industries
- Retail
- 70%
- Consumer products & services
- 20%
- Other industries
- 10%
Clients
No Clients have been added yet…
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Our Story
At Pharotique Category Management Group, we bridge the gap between small retailers and corporate-level buying expertise. We understand that small businesses often lack the resources of specialised buying teams. Yet they face the same competitive pressures as larger retailers.
For this reason our mission is to democratise access to professional category management. We give small retailers with the strategic advantage typically reserved for large retail chains.
Meet the Team
Christopher SalibCategory Management Consultant & Founder
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