Pexeta

Pexeta Analytics Solutions is a Chennai-based e-commerce growth consultancy that helps direct-to-consumer and retail brands scale profitably across India's marketplaces and quick-commerce platforms. Founded in December 2012, Pexeta has spent more than a decade building deep, hands-on expertise in Amazon account management before expanding into a genuinely omnichannel growth partner — covering Flipkart, Myntra, FirstCry, Blinkit, Swiggy Instamart, Zepto, BigBasket, and brand-owned Shopify storefronts. Today, Pexeta manages more than Rs 5 crore in monthly revenue and over Rs 1.1 crore in monthly ad spend across more than 40 actively retained brands, with an average ROAS and TACoS improvement of 3.8x once an account has been under management for a meaningful period. OUR STORY Pexeta did not start as a generalist digital marketing agency that later added e-commerce as a service line. It started as an Amazon-first consultancy, at a time when very few Indian agencies understood the platform's mechanics — Brand Registry, A9/A10 search ranking factors, Sponsored Products and Sponsored Brands auctions, FBA logistics, and the operational discipline required to keep a catalog healthy at scale. That singular early focus is still visible in how Pexeta operates today: every new client engagement starts with an Amazon-first audit, because it is the channel where the team can demonstrate a clear, measurable path to growth the fastest, and because most of the same fundamentals — listing quality, catalog health, advertising efficiency, and pricing discipline — transfer directly to every other marketplace a brand later expands into. As quick-commerce apps like Blinkit, Zepto, and Instamart became a meaningful share of how urban Indian consumers shop, Pexeta expanded its service lines to cover dark-store inventory planning, purchase-order management, and top-of-search placement on these platforms as well, rather than treating them as an afterthought bolted onto an Amazon-only practi