Contact Pertama Partners
Get a custom proposalAI Training for Business Leaders in Southeast Asia
Pertama Partners helps mid-market and enterprise companies in Malaysia, Singapore, and Southeast Asia adopt AI in a practical, secure, and commercially meaningful way.
We work with leadership teams that know AI matters but need help deciding where to start, which tools to trust, what to build, what to buy, and how to turn experimentation into measurable business results.
Our work spans four areas:
- Executive AI strategy: helping CEOs, Managing Directors, and senior teams identify where AI can improve revenue, cost, speed, quality, and decision-making.
- AI training and adoption: equipping managers and teams to use tools like ChatGPT, Claude, Microsoft Copilot, Google Gemini, and workflow automation platforms safely and effectively.
- AI implementation: designing practical workflows, agents, dashboards, and knowledge systems that fit into the way the company already works.
- Governance and operating models: helping companies manage data, permissions, compliance, risk, vendor selection, and ongoing accountability.
We are not interested in AI theater. We help companies move from “interesting demos” to repeatable systems: better decisions, faster processes, clearer knowledge, reduced manual work, and stronger organizational capability.
Our typical clients are leadership teams in education, professional services, manufacturing, finance, logistics, healthcare, and other knowledge-heavy or operations-heavy sectors. We are especially useful for companies that already use Microsoft 365, Google Workspace, SharePoint, OneDrive, or similar systems and want AI to work inside their real business environment.
Pertama Partners is based in Kuala Lumpur and works with clients across Malaysia, Singapore, and the broader ASEAN region.
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Min project size
$5,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
Kuala Lumpur, Malaysia
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Year founded
Founded 2026
1 Locations
- Kuala Lumpur , Malaysia
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Our Story
Pertama Partners is led by Michael Lansdowne Hauge, Managing Partner and Founder. Michael has 15 years of experience in education, training, leadership, and entrepreneurship across Asia, having planned and delivered engagements to executives from across the region.
Our team helps executives and teams turn AI from a confusing trend into practical business capability through clear, commercially grounded training. Their previous clients include: SAP, Unilever, and EY, among others.
Meet the Team
Michael HaugeManaging Partner
Michael Lansdowne Hauge is Managing Partner of Pertama Partners. He previously founded LearningLeaders, training and communication skills company, based in Shanghai, China. He began his career in private equity and Chinese technology businesses
What Sets Us Apart
Principal-Led Training
The expert who sells the engagement is the expert who delivers it. Pertama Partners is founder-led, with senior expertise in every workshop and training program, not a handoff to junior facilitators after the contract is signed. This keeps the training sharper, faster, and more accountable.Practical, Business-First AI
We do not teach generic AI theory. Our programs are designed around the work your team already does: decisions, documents, workflows, meetings, customer communication, operations, and management. The goal is not AI awareness; the goal is useful capability your people can apply immediately.Built for Southeast Asia
Pertama Partners focuses on companies across Malaysia, Singapore, Indonesia, and the wider ASEAN region. Training incorporates regional business realities, relevant regulatory context, government funding pathways, and industry-specific examples, from financial services and education to healthcare,Locations (1)
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