Percept Brand Design

BACKGROUND

Please describe your company and your position there.

I am the Executive of Marketing and Development for a Construction Company in South-East Queensland. We have a diversified list of services ranging from minor works through to large commercial projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percept Brand Design, and what were your goals?

We wanted to change our name and completely rebrand to a name and identity that we could grow into, rather than moving forward with something we'd already grown out of. We engaged Percept to create that new brand identity around our new name that stood out amongst our competitors.

SOLUTION

How did you select this vendor?

I found 10 companies online, in which I reviewed their current portfolios of work. This was then narrowed down to 4, in which I had one-on-one conversations with Accounts Managers/Sales to have proposals prepared by each agency. Each of these proposals was then presented in an internal management meeting, in which one agency - Percept - was selected as our preferred to deliver our rebrand. This was based on the categories of price, quality and proposed deliverables to compare 'apples with apples'.

Describe the scope of their work in detail, including any steps and the final deliverables.

The proposal phase was flawless, with Percept delivering a memorable and well-considered pitch that appealed to myself and other internal stakeholders. Upon engagement, an initial brand discovery meeting was completed between our company and Percept, and additional written information was provided from our office.

Percept then broke the project into three parts; Brand Positioning, Territory and Identity. Each of which, we met virtually with Percept with each of these parts delivered for consideration and approval. We had very few revisions as we were very happy with each stage and how it had been presented, and were comfortable that the Percept team understood our objectives. We were incredibly pleased with the final product, and we believe all three parts reflected our own vision for the direction of the brand and was executed to a very high standard.

How many people from the vendor's team worked with you, and what were their positions?

We worked predominantly with Zac (Account Director), Brent (Creative Director) and George (Unsure of Title).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As we are yet to officially launch our rebrand, I have no tangible feedback in relation to direct success from the new brand identity.

Describe their project management style, including communication tools and timeliness.

Zac and the Percept team were very patient with our office in deliberating on the proposed positioning, territory and identity. Our management group (outside of myself) have never undertaken a rebrand of this caliber and were initially daunted by the process. Percept were excellent in their proposals and patient with our team while we deliberated. Of course, Zac and Brent were very communicative throughout the process.

What did you find most impressive or unique about this company?

When initially selecting Percept, one comment which I had passed onto our management group was that judging by Percept's current portfolio and proposal, I believed that out of the shortlisted agencies I had spoken with that Percept was most capable of delivering a brand that was 'us'. They did just that. I thought Percept's portfolio of works was modern, but each had a unique identity that was memorable.

Are there any areas for improvement or something they could have done differently?

Not at all. We were very pleased with what Percept produced for us.

BACKGROUND

Please describe your company and your position there.

True Woo is a recently launched holistic wellness platform, purpose built to make health products, practitioners, and resources more accessible for people globally. By balancing spirit with science, the company offers a healthy mix of industry approved products and practitioners who can help people not only with their physical health, but also their mental and spiritual wellbeing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percept Brand Design, and what were your goals?

Brand identity creation for True Woo - a new holistic wellness destination.

SOLUTION

How did you select this vendor?

Percept was referred to us.

Describe the scope of their work in detail, including any steps and the final deliverables.

Brand identity, including language, imagery, font, logos and more.

How many people from the vendor's team worked with you, and what were their positions?

3-4 team members

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of this project was the development and launch of our platform, utilising the incredible brand work supplied by the Percept team.

Describe their project management style, including communication tools and timeliness.

Very tight timeframes, so a mix of conference calls and face to face meeting to discuss the brand and its direction. We also had a dedicated account and project manager who made the process seamless.

What did you find most impressive or unique about this company?

Their creativity and skill in creating a brand were on par with our vision. We also found their ability to deliver a superior brand concept in a tight timeframe very admirable - the time they had from concept to finalisation was quite small and what has been delivered (and now adopted) was truly incredible.

Are there any areas for improvement or something they could have done differently?

We have been very happy with the end result and look forward to working with the team further.

BACKGROUND

Introduce your business and what you do there.

I’m a Research Fellow in a Research Centre within a university in Sydney, Australia. We do applied research focused on young people’s engagement and well-being. We work mainly with external partners including government and non-government organisations and agencies, and community groups and organisations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percept Brand Design?

We’re a relatively new centre, having only been in operation for around two years. We originally worked with Percept on developing our brand identity. We wanted something that would present us as part of our wider organization, and the unique nature of the work we do. Since then, we've worked with Percept on a range of other individual projects.

SOLUTION

What was the scope of their involvement?

When our Centre was first established we had developed a business plan including ideas about who we wanted to be, who we wanted to work with, and our plans for strategic development over time. Percept's initial work for us was to develop brand assets like a logo, style guides and report templates. 

Since then, we’ve gone back to Percept to work on particular projects like reports presenting the outcomes of our projects with specific partners. 

The work we undertake usually focuses on young people as participants and partners so we want to present ourselves as vibrant, young, and cutting-edge, with an applied research focus. Percept helped us to achieve that with our original branding and on subsequent individual projects. On those projects, Percept used the original content we developed with partners and participants and shaped that into outputs, like comprehensive reports, that we could present and share with partners and other audiences.

What is the team composition?

I came in halfway through our initial engagement with Percept where we worked with two contacts in particular; an account manager and one of the designers. I have since worked with the same contacts on subsequent projects.

How did you come to work with Percept Brand Design?

I wasn’t directly involved in that early stage, but I believe we were initially looking for a local designer (e.g., Sydney, Australia) so we went out and searched for designers that fit that criteria. We narrowed the search down to 2–3 vendors, looked at their portfolios, and settled on Percept.

How much have you invested with them?

The overall costs, including the original engagement and subsequent projects has been around $35,000–$45,000.

What is the status of this engagement?

Our original project ran from around late 2019 to March/April 2019, and we have engaged them on various other projects through to the present day.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t collect formal quantitative metrics, but focus on qualitative feedback from partners, audiences. That feedback has been very positive with partners and broader audiences (e.g., NGOs, UNICEF and other similar organisations/agencies) finding reports and outputs attractive, accessible and effective.

How did Percept Brand Design perform from a project management standpoint?

They were very good from a project management standpoint, especially since we can be quite a demanding partner! We often have short completion timeframes and have to undertake work where we are managing multiple external stakeholders' contributions to design discussions and directions.  Percept's responsiveness was excellent and they were always very accommodating. We communicate through email, phone calls, and Zoom.

What did you find most impressive about them?

Apart from their responsiveness and willingness to accommodate our way of working, we liked that we were on the same wavelength with Percept. They understood how to get the best out of the assets we wanted to create in order to send our message.

The outputs Percept created for us goes to diverse audiences, including academics, NGOs, community, and government organizations. They really got that so the outputs have been well-suited to that wide range of audiences.

Are there any areas they could improve?

There are always improvements that occur during the process, and that’s just the reality of life. As a nonprofit, our budgets are really tight so we frequently needed to go back to Percept and refine what we need to do — I’m not saying that as a criticism, and I don't know whether that’s something that can actually be improved. They gave us fair quotes, but we still had to negotiate on the prices, which they were very accommodating with.

Do you have any advice for future clients of theirs?

It’s really important to try and describe the culture of your organization and what you want to achieve. In my experience, Percept is really responsive and attuned to that. Starting with those fundamentals allows them to not only meet any requirements for specific projects, but also ensures their work will reflect the ethos of your organisation more broadly.

BACKGROUND

Please describe your company and your position there.

I am one of the owners of a Sydney based utilities infrastructure construction company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percept Brand Design?

We approached Percept to design and develop a fresh new website that reflected our personality and style but would still appeal to the engineering sector in which we work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with Percept before a few years ago when we rebranded. We received a brilliant result then and so it was a no-brainer to go back to them for this project. They know our business and our brand and their pricing was competitive so it was an easy decision.

Describe the project in detail and walk through the stages of the project.

We established our goals through a questionnaire, research and in depth discussion process. Percept then provided us with a couple of concepts from which we chose one to develop into a small number of pages. We provided the content and Percept consulted with us to tweak those few pages to match our vision. The team rolled that design out to the rest of our required pages. Now Percept are working with the development team to finalise the website development with a view to going live very soon.

How many resources from the vendor's team worked with you, and what were their positions?

An Account Director, Senior Designer and a number of people in the development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We feel that the team definitely achieved the outcome we were hoping for - our website design is definitely smart, fresh and professional without be stuffy or the same as others in our industry. The process was straightforward and the team were really open and collaborative which has helped us to achieve a great look and feel for our new site.

How effective was the workflow between your team and theirs?

Percept make the process quite simple and straightforward.

What did you find most impressive or unique about this company?

Percept have been very patient with us as we had some delays in kicking off the project. Once we got going the team were responsive and thoughtful in their approach and their communication is always collaborative and inclusive. They did a great job to interpret our vision and apply it in a smart and professional way to get us a great outcome.

Are there any areas for improvement or something they could have done differently?

We feel everything was done well.

BACKGROUND

Please describe your company and your position there.

Customer Experience and engagement in Aged Care

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percept Brand Design?

to create a sub brand for our Model of Care

What were your goals for this project?

to grow awareness of how we care for our customers to simply articulate our approach and provide language for staff to use and connect with the objectives of person centred care

SOLUTION

How did you select Percept Brand Design?

through the collaboration with another consultancy

Describe the scope of their work in detail.

design work from concept to production for marketing collateral, digital screens, tshirts, staff reference tools

What was the team composition?

designer and project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

the look and feel is a fresh and emotive offering that allows people to see a personal and loving approach. Staff have been able to personally connect with the visuals

How effective was the workflow between your team and theirs?

very effective

What did you find most impressive about this company?

Working with challenging deadlines, their level of commitment helped us to achieve our aims. They were respectful of constraints, caring, and supportive of industry challenges.

Are there any areas for improvement?

Presentations could be a little more targeted when time is limited. This is a small thing - however, I appreciate the need to allow creative design time to sit with the audience to enable discussion