Pentagram Digital

BACKGROUND

Please describe your company and position.

I am the CEO of Go Tea Up

Describe what your company does in a single sentence.

TeamUp is a fitness management platform built for gyms, studios, and fitness businesses of all sizes. It handles class scheduling, membership management, online booking, payment processing, and customer communication — all under one roof. Whether you run a yoga studio, a CrossFit box, a pilates studio, or a personal training business, TeamUp gives you the tools to manage day-to-day operations without juggling multiple platforms. Members can book classes, manage their own accounts, and make payments through the platform, while owners get reporting, access control, waivers, and integrations with tools like Mailchimp, Zoom, and Zapier.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pentagram Digital to accomplish?

• Redesign entire website
• Improve user experience
• Increase conversion rate

SOLUTION

How did you find Pentagram Digital?

Referral

Why did you select Pentagram Digital over others?

Good value for cost

How many teammates from Pentagram Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pentagram Digital was brought in to fully redesign and rebuild the TeamUp website from the ground up. The scope covered UX strategy, visual design, front-end development, and CMS integration. Key deliverables included a redesigned homepage, dedicated product pages for each fitness type (yoga, CrossFit, pilates, gyms, etc.), a features section, pricing page, and resource hub. They also worked on mobile responsiveness, page load performance, and ensuring the site structure supported lead generation through clear calls-to-action and demo booking flows throughout.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the site went live, we saw a noticeable improvement in the time visitors were spending on product pages people were actually reading through the features instead of bouncing. Demo request submissions went up, which was the core metric we were tracking. Page speed scores improved compared to the old site, and the mobile experience stopped being a pain point for us internally. The fitness-type-specific pages also started picking up organic search traffic that the old flat site structure wasn't capturing. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were well-organized throughout. We had regular check-ins and a clear timeline from the start, and they largely stuck to it. When we came back with revision requests or changed direction on something mid-project, they absorbed it without making it feel like a major disruption. Communication was straightforward — no chasing required on our end. There were a couple of moments where feedback rounds took a bit longer than expected, but nothing that put the overall launch at risk. They kept things moving.

What was your primary form of communication with Pentagram Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was that they actually took time to understand what TeamUp does before jumping into design. A lot of agencies treat every project the same regardless of industry, but Pentagram came in with real questions about our users — gym owners, studio managers — and that showed in how the pages were structured. They weren't just making things look good; they were thinking about who was landing on those pages and what those people needed to see to take the next step.

Are there any areas for improvement or something Pentagram Digital could have done differently?

A bit more proactive input on SEO structure at the start would have been helpful. Some of the page hierarchy decisions we ended up revisiting after launch, which could have been avoided with that conversation earlier in the process. Also, the handoff documentation was fairly light — once the site was live, our internal team had to do some digging to understand how certain sections were built. A more thorough walkthrough at the end would have saved us time.

BACKGROUND

Please describe your company and position.

I am the Health Care Manager of Life Time

Describe what your company does in a single sentence.

Lifetime Life is focused on health, wellness, fitness, and lifestyle services. The platform gives members access to fitness programs, personal training, wellness resources, classes, nutrition support, and community-based experiences designed around healthy living and long-term wellbeing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pentagram Digital to accomplish?

• Website Redesign
• SEO Improvement
• Mobile Optimization

SOLUTION

How did you find Pentagram Digital?

Online Search

Why did you select Pentagram Digital over others?

High ratings

How many teammates from Pentagram Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Pentagram Digital to redesign and improve our website experience across desktop and mobile devices. Their work included updating the site structure, improving page speed, optimizing the design for mobile users, refining SEO elements, and organizing our content to make navigation easier for visitors. They also handled technical updates, visual improvements, and performance adjustments that helped create a smoother browsing experience for our audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website loading speed improved, mobile engagement increased, and visitors started spending more time on the site after the launch. We also noticed better visibility on search engines and a lower bounce rate on key pages. The updated layout made it easier for users to explore different sections of the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team stayed organized throughout the project and shared updates regularly. Most deliverables were completed within the agreed timeline, and they handled revisions quickly whenever we requested changes. Communication was simple and direct, which made the overall process easier for our side.

What was your primary form of communication with Pentagram Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand our brand direction and turn it into a website experience that matched our audience stood out the most. They paid attention to details that improved usability instead of only focusing on visuals.

Are there any areas for improvement or something Pentagram Digital could have done differently?

The overall experience was smooth, but faster turnaround on a few smaller revision requests would have made the process even better. Other than that, the collaboration went well.