Contact The Pena Company
Get a custom proposalBuilders, not consultants.
The Pena Company is a business transformation firm based in Orlando, FL. We design, build, and implement complete digital operating systems for small businesses across all industries.
We are builders, not consultants. We don't hand you a report and walk away. We configure your CRM, build your marketing infrastructure, document your processes, and hand you a fully operational system ready to scale.
Everything we build lives inside one of three pillars.
Sales: CRM setup and pipeline design, lead generation systems, lead nurturing sequences, proposal templates, appointment scheduling, sales funnels, and sales reporting dashboards.
Marketing: Email and SMS campaign infrastructure, marketing automation, content strategy frameworks, lead magnet systems, email sequences, SEO foundation, social media system setup, and analytics configuration.
Operations: Process documentation, project management setup, business automation, client portals, reporting dashboards, team training, SOPs, and website design and development.
Clients choose one pillar (Foundation), two pillars (Growth), or all three (Scale) depending on where they are in their growth journey. Each engagement ends with the client owning the system completely.
Our flagship case study is a Paving Company. We delivered a 524% ROI with a 2.1 month payback period. Total value delivered in year one was $561,400. Revenue grew 34%. That result came from building all three pillars as a connected system, not from managing campaigns or handing over a strategy deck.
If your business is outgrowing its processes and you are ready to build the infrastructure that scales with you, The Pena Company is built for that stage.
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Min project size
Undisclosed
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Hourly rate
$25 - $49 / hr
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Employees
2 - 9
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Year founded
Founded 2023
Service Lines
- Digital Strategy
- 15%
No Focus Areas have been added yet…
Industries
- Medical
- 25%
- Other industries
- 20%
- Construction
- 15%
- Home Services
- 15%
- Information technology
- 15%
- Hospitality & leisure
- 10%
Clients
- Small Business (<$10M)
- 100%
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Our Story
We’re a small-B2B team in Orlando specializing in sales, marketing, and operations systems for small businesses. With roots in hands-on implementation, our cross-functional experts design scalable systems, streamline workflows, and align revenue and ops. Clients achieve measurable growth, efficiency, and predictable processes. Our history is practical, service-driven, and focused on empowering small teams with enterprise-grade systems.
Contact The Pena Company
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