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Get a real-time quoteMarketing & GEO for Australian cybersecurity firms
PayloadFoundry is a Sydney-based Marketing and Generative Engine Optimisation (GEO) agency for Australian cybersecurity firms, MSSPs, MSPs, and technical services companies. Founded in 2018 and run by an active systems and security engineer rather than a career marketer, the agency specialises in content that technical buyers actually read and that AI engines like ChatGPT, Claude, Perplexity and Gemini actually cite in buyer-question answers.
Services are fixed-price rather than open-ended retainers. The GEO Baseline Sprint (AUD 3,900, two weeks) establishes a cybersecurity firm’s current AI visibility position across the four major engines and produces a prioritised remediation plan. The Website and Foundation SEO package (AUD 12,500, six weeks) rebuilds a firm’s site for both Google organic ranking and AI engine citation eligibility. The Growth Retainer (AUD 5,500 to AUD 15,500 per month, three-month minimum) runs ongoing GEO content, technical SEO, and measurement.
PayloadFoundry publishes the Australian Cyber AI Visibility Index at radar.payloadfoundry.com, a public leaderboard of how often Australian cybersecurity firms are named by ChatGPT, Claude, Perplexity, and Gemini for real buyer questions. The agency also runs a free AI visibility scan at payloadfoundry.com/scan which executes 10 real buyer prompts across all four engines and delivers a plain-English report within 48 hours, with no sales call required.
Ideal clients: Australian cybersecurity firms, MSSPs, MSPs, and penetration testing firms between 5 and 100 employees, headquartered anywhere in Australia, serving Australian buyers subject to the Essential Eight, ISM, APRA CPS 234, or IRAP frameworks.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2018
Service Lines
- Generative AI
- 25%
- Web Development
- 10%
Industries
- Information technology
- 40%
- Advertising & marketing
- 30%
- Business services
- 30%
Clients
No Clients have been added yet…
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Our Story
PayloadFoundry was founded in 2018 by an active systems and security engineer who kept watching marketing agencies produce cybersecurity content that technical buyers never finished reading. The thesis: marketing for cyber firms needs to pass the engineer test first and the brand test second. Today we work with Australian cybersecurity firms, MSSPs, MSPs and pentest firms, and we publish the Australian Cyber AI Visibility Index to measure which firms AI engines actually name to buyers.
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