path digital

BACKGROUND

Please describe your company and position.

I am the Founder of decareto GmbH

Describe what your company does in a single sentence.

decareto is a tool which enables you to identify privacy violations on websites in minutes which used to take hours with manual tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire path digital to accomplish?

• Improve our website
• Create a new structure and copy text for our marketing website
• Create a state of the art user experience design for our marketing website

SOLUTION

How did you find path digital?

Online Search

Why did you select path digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Highly skilled

How many teammates from path digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

path digital did a website relaunch project for us. With our previous website, we struggled in text and design and also conversion. So these were key requirements for us. Moreover, we were looking for a B2B SaaS website specialist with an expertise for products that are not self-explanatory. The key deliverables in the project were: 

Messaging Canvas for different target groups
Website copy 
Webdesign + illustrations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Not mesurable yet, since the project ist very recent.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfectly on time and always clear communication about timelines and results

What was your primary form of communication with path digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

path digital's absolutely stunning knowledge of B2B SaaS impressed us.

Are there any areas for improvement or something path digital could have done differently?

We are very satisfied with the outcome of our project

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of epilot

Describe what your company does in a single sentence.

The software-as-a-service cloud platform epilot is the digital foundation for scaling sales, service and grid processes in the energy transition. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire path digital to accomplish?

• Build a scalable, stable website
• Improve messaging
• Refresh corporate design
• Increase conversions

SOLUTION

How did you find path digital?

Online Search

Why did you select path digital over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Testimonials

How many teammates from path digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

path digital did a website relaunch project for us. As our company and platform is growing quickly, our website needs to keep up with that speed. With our previous website, we struggled with making iterations quickly, as most of our capacity was focused on fixing bugs. So stability and scalability were key requirements for us. Moreover, we were looking for a B2B SaaS website specialist with an expertise for products that are not self-explanatory. The key deliverables in the project were: 

• Messaging Canvas for different target groups
• Website copy + translation
• Webdesign + illustrations
• Webflow implementation
• Tracking setup

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Time spent on bug fixes in daily business close to zero after relaunch
• Still too early to evaluate conversion optimization, but will be measured in future

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Path responded very quickly.
• They were very transparent on timings.

What was your primary form of communication with path digital?

Email or Messaging App

What did you find most impressive or unique about this company?

• Their ability to understand complex products/target groups in a short time.
• path digital's confidence to challenge us rather than simply following all of our ideas was impressive.
• Their short response time.
• Their creativity.

Are there any areas for improvement or something path digital could have done differently?

Nothing that I noticed during our project.

BACKGROUND

Please describe your company and position.

I am the Founder of CapitalFlow

Describe what your company does in a single sentence.

A pioneering advisory software for financial advisors in Germany.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire path digital to accomplish?

• Complete redesign of UX/UI
• Website creation
• Messaging
• Copy Writing
• Development in Weblfow

SOLUTION

How did you find path digital?

LinkedIn

Why did you select path digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from path digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables included:

1. UX/UI Redesign: Path Digital redesigned the user experience and user interface of CapitalFlow’s software solution. This involved improving usability, visual design, and overall user interaction to enhance the financial advisory process.
2. Landing Page Creation: The agency developed a landing page aimed at promoting CapitalFlow’s software solution. This page was designed to attract potential clients, provide information about the product’s features and benefits, and encourage conversions.
3. Copy and Messaging: Path Digital crafted the complete copy and messaging strategy for CapitalFlow. This included defining the brand voice, creating compelling content for the website, landing page, and other marketing materials, and ensuring consistency in messaging across all platforms.
4. Go-To-Market Strategy: The agency formulated a Go-To-Market (GTM) strategy for CapitalFlow. This strategy outlined how to introduce the redesigned software solution to the target market effectively. It included identifying target audiences, defining marketing channels, setting pricing strategies, and establishing promotional tactics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the comprehensive UX/UI redesign by Path Digital and the implementation of a new landing page, CapitalFlow achieved several measurable outcomes demonstrating project success. There was a notable increase in website inquiries, indicating heightened user engagement and interest in the software solution. 

Customers now have a clearer understanding of CapitalFlow’s capabilities and the specific value it brings to financial advisors, which has led to improved conversion rates from inquiries to engagements or sales. User feedback has been positive, highlighting enhanced usability and clarity in navigating the software’s features.

Moreover, these efforts have strengthened CapitalFlow’s competitive positioning by effectively communicating its unique value proposition in the market. Together, these outcomes underscore the success of the project in enhancing user interaction, customer comprehension, and overall market impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Path Digital’s project management was characterized by reliable and timely delivery of all agreed-upon items. They met all established deadlines, demonstrating efficient planning and execution of tasks. Additionally, Path Digital responded swiftly to our needs and requirements.

They promptly addressed any changes or additional requests, providing suitable solutions in a timely manner. This flexible and responsive approach significantly contributed to the successful completion of the project and met our expectations effectively.

What was your primary form of communication with path digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about path digital was their unparalleled commitment and expertise, which I had not experienced with any other agency before. Their dedication to understanding our needs and delivering high-quality results was exceptional. The quality of work they delivered at the end of the project was truly outstanding, surpassing our expectations and solidifying their reputation as a top-tier agency in their field.

Their combination of professionalism, competence, and the ability to consistently exceed client expectations set them apart in the industry.

Are there any areas for improvement or something path digital could have done differently?

No, I was completely satisfied.

BACKGROUND

Please describe your company and position.

I am the CEO of Spherecast

Describe what your company does in a single sentence.

Spherecast is an AI-powered Inventory Management Software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire path digital to accomplish?

• Design a new website
• Set up webflow
• Get consulting on messaging

SOLUTION

How did you find path digital?

Referral

Why did you select path digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from path digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design and development of the Website in Figma and Webflow

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We needed a new website for our SaaS solution to strengthen our branding and differentiate ourselves from the competition. Together with path digital, we quickly created a unique Webflow website that resonates with our target audience and sets us apart from the competition, both in terms of content and visuals. We especially appreciated the communication and the clear process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, always in time

What was your primary form of communication with path digital?

Email or Messaging App

What did you find most impressive or unique about this company?

path digital's speed and execution in their work were most impressive.

Are there any areas for improvement or something path digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of PULT

Describe what your company does in a single sentence.

Hybrid Workplace Management Software for companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire path digital to accomplish?

• Website remake
• Website management (new landing pages etc.)

SOLUTION

How did you find path digital?

Online Search

Why did you select path digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from path digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Path Digital were responsible for rebuilding our website from scratch in Webflow, making it more scalable and easier to use. They will then take over the general management of the site, including building new landing pages, implementing redesigns and optimising wherever possible.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The speed of implementation of new landing pages and changes was extremely high.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I would also like to emphasize the quick and easy communication and the support in all questions that arose during the process on general website topics. Fast responses, honest feedback and quick implementation. Fantastic customer experience!

What was your primary form of communication with path digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their fantastic support and willingness to help above and beyond their normal tasks. They really do go the extra mile!

Are there any areas for improvement or something path digital could have done differently?

Not that I know of at the moment.

BACKGROUND

Please describe your company and position.

I am a teammate at a software technology company

Describe what your company does in a single sentence.

We help to digitize planning processes in the electrical trade and to align project participants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire path digital to accomplish?

• Performance Marketing for B2B niche audience
• Create Ad creatives

SOLUTION

How did you find path digital?

• LinkedIn

Why did you select path digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from path digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Grow free trial signups with Video-Ads on Facebook and Instagram
• Provide Ad creatives
• Set up, monitor, and optimize campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Path Digital's work doubled our trial signups within the provided ad spend budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was great, always on time.

What was your primary form of communication with path digital?

• Virtual Meeting

What did you find most impressive or unique about this company?

Tarik was going an extra mile when needed, e.g. setting up the tracking, which was not in the initial scope of the project.

Are there any areas for improvement or something path digital could have done differently?

No