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Get a real-time quoteAI agents and a sales CRM for UK holiday parks
ParkPilot AI builds AI agents and a sales CRM for UK holiday parks. The agents answer guest, owner and holiday home ownership enquiries 24/7, and they work alongside the park management system and CRM a park already uses.
There are four agents, each set up for the individual park:
- Guest Services Agent: handles bookings, availability questions, pre-arrival information and maintenance requests.
- Holiday Home Sales Agent: qualifies ownership leads by budget and timescale, books park tours and passes warm leads to the sales team with the full conversation attached.
- Aftersales & Owner Services Agent: looks after existing owners, from annual services to event questions.
- Admin Agent: answers site fee, utilities and compliance queries.
The agents work across website and mobile app widgets, WhatsApp, Messenger, SMS and email. The widgets reply in the language each guest writes in. Parks decide what is automated, financial transactions always need staff approval, and every action is logged.
ParkPilot CRM is a simple, mobile-first CRM for holiday home sales teams. Leads arrive automatically from every marketing channel and are shared fairly across the team. Each advisor gets a clear daily task list, and park tours are booked straight into Microsoft 365 or Google Workspace calendars. It can be used on its own or paired with ParkPilot AI.
ParkPilot was founded by Ryan Metcalfe, who has 11 years of experience in holiday park sales, and is based in Spilsby, Lincolnshire. Pricing is published:
- ParkPilot AI: from £495 per month
- ParkPilot CRM: from £149 per park per month
Every plan includes a dedicated account manager. Smaller parks typically go live within one to two weeks.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Spilsby, England
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Year founded
Founded 2026
1 Locations
- Spilsby , England
- AI Agents
- 50%
- AI Consulting
- 10%
- AI Development
- 10%
No Focus Areas have been added yet…
- Hospitality & leisure
- 35%
- Recreation
- 35%
- Real estate
- 20%
- Other industries
- 10%
- Small Business (<$10M)
- 40%
- Enterprise (>$1B)
- 30%
- Midmarket ($10M - $1B)
- 30%
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Our Story
ParkPilot started on a holiday park sales floor. Our founder, Ryan Metcalfe, spent 11 years in holiday park sales and watched enquiries go cold overnight while offices were closed. In 2026 he founded ParkPilot AI in Spilsby, Lincolnshire, to build AI agents that answer guests, owners and buyers 24/7 alongside a park’s existing systems. In October 2026 we added ParkPilot CRM for holiday home sales teams. Built by park operators, for park operators.
Meet the Team
What Sets Us Apart
Built from inside the industry
ParkPilot AI was founded by someone with direct holiday park experience, not a generic tech team. Every feature reflects how parks actually operate.Native PMS integration from day one
Unlike generic AI chatbot tools, our agents connect directly to your booking system and park management system, meaning real data flows both ways and agents can take action, not just answer questions.Omnichannel, always-on automation
Our agents work across website, WhatsApp, SMS, and Facebook Messenger simultaneously, 24/7, handling guest enquiries and ownership leads without any human handoff required.Locations (1)
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