Contact PARALLAX
Get a custom proposalFind fractures / Fix foundations / Make AI deliver
Everyone else sounds like they're winning with AI. Your board wants results. Your teams have extraordinary technology at their fingertips and precious little traction to show for it. The fix isn't another platform. It's data and systems that hold when the ground won't stop shifting.
We're who you call when what you're doing isn't working.
Every company we've walked into was solving the wrong problem.
Not for lack of tools or talent. They'd aimed both at the wrong target — and the bill kept climbing. Our job is to find the right one before you spend another cent on the wrong one.
Find out what's actually in the way.
Start with a diagnostic. In two to three weeks, you'll know exactly what's broken, what it's costing you, and the one problem worth solving first.
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Min project size
$10,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
Whangaripo, New Zealand
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Year founded
Founded 2015
1 Locations
- Whangaripo , New Zealand
Service Lines
- Business Consulting
- 100%
Select Focus Area
- Business Consulting Focus
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Industries
- Information technology
- 75%
- Business services
- 25%
Clients
- Midmarket ($10M - $1B)
- 80%
- Small Business (<$10M)
- 20%
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Our Story
Perspective first. Then precision. Rooted in a track record of scaling and reframing SaaS, telecom and paytech businesses around the world, we diagnose structural constraints (data quality, coordination, misalignment) by holding vendor, buyer, operator and board views simultaneously. We run diagnostics, prove value in one silo, then scale measurable AI-enabled revenue and product outcomes.
Meet the Team
Petra DavidsonOperating Partner
Petra's career spans corporate telecoms, enterprise SaaS, and high-growth technology — a series of roles that started with "figure out why this isn't working" and ended with "now make it scale."
What Sets Us Apart
Start with data, not symptoms
Most problems people describe are downstream effects. We trace back to the structural cause — the data quality gap, the coordination failure, the misalignment nobody named yet.Look from every angle before diagnosing
The vendor's perspective. The buyer's. The operator's. The board's. Each reveals something the others miss. We hold all of them before we prescribe.Prove value before scaling
One silo. One use case. Measurable results. Then expand. No boil-the-ocean transformations that never land. No twelve-month roadmaps that obsolete themselves by month three.Locations (1)
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