Contact PARALLAX
Get a custom proposalFind fractures / Fix foundations / Make AI deliver
Find the fractures. Fix the foundation. Make AI deliver.
PARALLAX helps midmarket companies turn AI investment into measurable business results.
When AI isn't delivering, the problem is rarely the model alone. It is usually somewhere in the data, systems, workflows or organizational coordination around it.
We diagnose what's actually blocking AI ROI, identify the highest-value constraint, then work alongside your team to fix it.
Our approach is deliberately practical:
Diagnose. Prove. Scale.
We start with a fixed-fee diagnostic that gives you a clear view of what's broken, what it's costing you, and the one problem worth solving first. Where there's a fit, we embed with your team to execute, measure the result and scale what works.
Our work is grounded in more than 20 years of operating, scaling and turning around technology businesses across SaaS, telecom and paytech.
No strategy deck to file away. No AI theatre. No transformation programme that takes a year to show whether it worked.
Just a clear diagnosis, focused intervention and accountability for the outcome.
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Min project size
$10,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
Whangaripo, New Zealand
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Year founded
Founded 2026
1 Locations
- Whangaripo , New Zealand
Service Lines
- Business Consulting
- 100%
Select Focus Area
- Business Consulting Focus
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Industries
- Information technology
- 75%
- Business services
- 25%
Clients
- Midmarket ($10M - $1B)
- 80%
- Small Business (<$10M)
- 20%
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Our Story
Every company we've walked into was solving the wrong problem.
Not for lack of tools or talent. They'd aimed both at the wrong target.
PARALLAX exists to find the constraint that actually matters before a company spends more money fixing the wrong thing.
We bring together the technology, operational and commercial perspectives needed to diagnose structural problems — then prove the value of fixing one before scaling it.
Meet the Team
Petra DavidsonOperating Partner
Petra's career spans corporate telecoms, enterprise SaaS, and high-growth technology — a series of roles that started with "figure out why this isn't working" and ended with "now make it scale."
What Sets Us Apart
Diagnose before prescribing
We don't embed to find the problem. We diagnose first, so when we embed, we're solving the constraint that actually matters.Hold every perspective at once
Technology, finance, operations and leadership see different versions of the same problem. We bring those views together before deciding what to fix.Prove before scaling
Start with one high-value constraint. Measure the result. Then scale what works. No twelve-month transformation program built on assumptions.Locations (1)
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