PageLyft

BACKGROUND

Please describe your company and position.

I am the Owner of FloPool

Describe what your company does in a single sentence.

Weekly pool maintenance service company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PageLyft to accomplish?

• Replace the aging website with a faster, maintainable Astro build and a responsive design that works across phones and desktops.
• Improve local search visibility across Miami-Dade with focused service and location pages while preserving existing rankings through redirects.
• Give the FloPool team an easier way to manage site content through structured content and CloudCannon editing.
• Improve lead capture with quote and contact flows, tap-to-call actions, conversion tracking, and a Spanish-language experience.

SOLUTION

How did you find PageLyft?

Referral

Why did you select PageLyft over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from PageLyft were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed more calls and grow our conversation rate. We had a slow website and no structure and phones were'nt ringing. PageLyft came on to help us structure a strategy to increase our leads:

• New Website, migrated from buggy wordpress to modern Astro site
• Created new lead generation pages
• They track our SEO, AEO, and PPC
• Helped us get more photos and managed our social medias

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic sessions increased 100%, from a 58-session monthly baseline to a peak of 116.

Average daily organic clicks increased 63%, from 1.5 to 2.5.

Average daily search impressions increased 90%, from 318 to 604.

Lighthouse Best Practices scores increased 35%, from 74 to 100.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did great! Delivered on time, reports where weekly during migration process. SEO and AEO reporting is monthly and include short summaries for my busy schedule.

What was your primary form of communication with PageLyft?

In-Person Meeting

What did you find most impressive or unique about this company?

They were super friendly and eager to help us succeed. I really liked Aaron who was very empatheric to my pain points and provided great solutions with his deep knowledge and experience in Marketing. They integrated seamlessly into our company as a dedicated digital marketing team.

Are there any areas for improvement or something PageLyft could have done differently?

Not that I can think of right now.