Contact Ox Win Loss
Get a custom proposalUncover why your really win and lose
Ox helps B2B SaaS leaders uncover why they really win and lose.
We turn buyer truth into sharper strategy across positioning, pricing, roadmap, and sales execution. Most GTM teams have plenty of data, but no signal.
- Sales notes are sparse.
- Surveys are incomplete.
- Call recordings miss what buyers say internally.
Independent win/loss research leverages buyer interviews to get the real signal on why you win and lose.
Ox executes:
- Win/loss programs: interviews with buyers across wins, losses, and stalled evaluations
- Pattern analysis: consistent themes with supporting evidence and quotable insights
- Executive-ready outputs: clear narrative, decisions, and next-quarter actions
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Min project size
$25,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2018
Service Lines
- Market Research
- 30%
- AI Agents
- 10%
- AI Consulting
- 10%
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Industries
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Clients
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