Otternative Marketing GmbH

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CTO of Upgrid AG, a solar energy marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otternative Marketing GmbH?

We needed to launch a multi-channel paid advertising strategy to lower our acquisition cost and create and launch profitable ads on Meta and Google.

SOLUTION

What was the scope of their involvement?

Otternative Marketing GmbH has set up the channels on different advertising platforms, designed and developed our website, created 20+ assets per campaign to run ads on different channels, and created A/B test landing pages from scratch. The team has also set up email marketing campaigns and edited and shot videos for ads. They have also created and implemented the SEO and content strategy from scratch, writing 3 articles per week with fully interactive elements to grow engagement within the article.

What is the team composition?

We’ve worked with 2–5 teammates from Otternative Marketing GmbH.

How did you come to work with Otternative Marketing GmbH?

We found them through a referral. We chose them over other options because they had high ratings, aligned company values, and great proven results.

How much have you invested with them?

So far, we’ve spent over $70k on this project.

What is the status of this engagement?

We started working with them in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Otternative Marketing GmbH has dealt with everything perfectly. The biggest impact has been the creation of the campaigns on different platforms and the constant A/B testing, which has incurred huge improvements in our CTR, CPM, and cost per subscriber. The team has also advised us on an ongoing basis on what we can improve on the backend to lower our registration costs even further.Moreover, we’ve seen a stable inflow of registrations and leads, growing SEO results, and traffic to our website from organic unpaid channels. We’ve also seen growing impressions and actions on our social media channels. For example, we’ve grown our Instagram profile by more than 200%, and our monthly registration has increased by more than 400%. Our website has seen an increase of more than 500%, while our CAC has dropped 60%.

How did Otternative Marketing GmbH perform from a project management standpoint?

They always deliver on time. We have a Slack channel with them, and they’re constantly available for our requests. When we needed flyers and pages for events on a 48-hour deadline, their turnaround was impressively fast. Communication is streamlined; usually, the reverse is true — we struggle to communicate, and they wait for us longer than we wait for them.Moreover, they’ve built a dedicated client hub that houses all their reports. The hub is continuously updated, letting us view our measurements, metrics, performance, and other data in one place.

What did you find most impressive about them?

I appreciate Otternative Marketing GmbH’s experimental mindset. Instead of launching a single campaign and letting it run until it stalls, they run multiple campaigns, conduct A/B tests, and pause underperforming ones. Each week, they optimize our ad strategy and take full ownership of the entire flow.For example, they’ve added email marketing campaigns. When ads failed to convert because users lacked information, the team created informational email campaigns, and our conversion rate jumped. Their proactive approach is their biggest advantage.

Are there any areas they could improve?

There have been a few minor errors in some of their deliverables, but it’s impressive how quickly they respond when we point them out. They promptly fix the issues and revise procedures to prevent recurrence.