Other Land

BACKGROUND

Please describe your company and position.

I am the CTO of giftmall

Describe what your company does in a single sentence.

Gift card marketplace selling cards from multiple brands and retailers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Other Land to accomplish?

• Redesign the website with a fresh visual identity and modern UI.
• Improve user experience and simplify key flows like activating and buying gift cards.
• Add new functionality to support product growth and evolving customer needs.

SOLUTION

How did you find Other Land?

Referral

Why did you select Other Land over others?

• Pricing fit our budget
• Referred to me

How many teammates from Other Land were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Other Land to redesign our entire website, including laying down a new visual identity and improving the UX/UI across all key flows — particularly gift card activation and purchase. One of the main challenges was creating a simple and intuitive user experience while addressing the wide variety of use cases and edge cases specific to our platform.

The final delivery included:

• A complete design system with reusable components
• All key screens and UI states (including edge and error cases)
• Developer-ready Figma files, properly structured and documented
• Supporting materials for quality assurance and smooth implementation
• Other Land’s work helped us move toward a more modern, user-friendly, and scalable experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new design led to a faster user journey and fewer drop-offs in key flows. It also helped align our product visually and functionally across all platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything went well, and we really liked Other Land’s approach to project management. We had weekly meetings to stay aligned and plan next steps, and in between we stayed in touch via chat to quickly handle any questions. The team was always responsive, and we felt steady progress throughout the process.

To be fair, the project took a bit longer than we originally expected, but we don’t see that as a management issue. It was a shared decision, based on the complexity of our edge cases and our joint desire to get the details right.

What was your primary form of communication with Other Land?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by the high level of engagement from the Other Land team. They carefully followed all our requirements, even when they were quite complex, and they stayed patient and precise throughout. Communication was always pleasant and professional, which made the collaboration smooth and enjoyable.

Are there any areas for improvement or something Other Land could have done differently?

Nothing to improve on.

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of Empat

Describe what your company does in a single sentence.

B2B web-based platform that helps companies manage compliance and internal operations more efficiently.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Other Land to accomplish?

• Improve core product UX to simplify navigation and reduce cognitive load
• Redesign setup and workspace configuration flows to help new customers onboard teams with less friction
• Modernize UI and enhance the existing design system for visual consistency and future scalability

SOLUTION

How did you find Other Land?

Referral

Why did you select Other Land over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Other Land were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Other Land to help us improve the overall user experience of our platform. Since our product is sales-led and doesn’t rely on self-serve onboarding, the key challenge was to optimize the initial setup process for new customers and improve how they invite and manage internal users.

The project started with a UX audit and flow mapping. Based on that, Other Land redesigned our core configuration flows — including workspace setup, team member invitations, and role assignment. They also helped us clarify navigation and terminology across the platform to make the experience more intuitive.

Instead of building a new design system from scratch, they improved the visual style within our current system, updating key components and polishing the UI for a more modern and consistent feel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 The updated UX made the product easier to adopt for new customers and simpler to navigate for existing users. Internal teams reported fewer support requests related to setup and user management, and implementation teams found it easier to onboard new clients. Overall, the platform now feels more focused and scalable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process was smooth and well-organized. We had regular review sessions and async check-ins, which helped keep momentum and clarity. The team was flexible when needed but always brought a strong structure to the collaboration.

What was your primary form of communication with Other Land?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how quickly Other Land grasped our product context and the decisions behind the existing UX. They challenged things thoughtfully, proposed smart alternatives, and balanced business logic with usability at every step.

Are there any areas for improvement or something Other Land could have done differently?

Nothing specific comes to mind.