Original Wave Ltd

Original Wave is a specialist ecommerce and marketplace consultancy with nine years of experience helping brands, manufacturers, distributors and retailers accelerate growth across UK and international markets.

Led by a Managing Director with over 25 years' experience in online retail, we combine commercial strategy, advanced data analytics, creative optimisation and emerging technologies to deliver measurable results. Our track record includes average compound annual growth rates (CAGR) of 30%+ and scaling brands and multi-brand portfolios from £100K to over £1M in annual ecommerce revenue within relatively short periods.

We specialise in launching, managing and scaling ecommerce operations across DTC, B2B and retail channels, including FMCG. Our marketplace expertise spans Amazon, eBay, Etsy, Temu, Mirakl, Best Buy, Walmart, Debenhams and Frasers, alongside other leading UK and international retail platforms. Our core services include:

• Marketplace Strategy & Expansion: Market research, channel selection, onboarding, launches, international expansion and ongoing management.
• Data Analytics & Commercial Strategy: Competitor intelligence, consumer insights, performance analysis and revenue optimisation.
• CTR & Conversion Rate Optimisation: Data-led product imagery, search visibility, product positioning and conversion-focused creative. 
• Paid & Organic Marketing: PPC, SEO, advertising strategy, campaign optimisation and organic growth. AI & Business Intelligence: Applying AI and advanced analytics to identify opportunities and improve commercial decision-making.
• DTC, B2B & Retail Development: Ecommerce growth strategies, strategic partnerships and omnichannel expansion.

From marketplace launches to scaling multimillion-pound ecommerce operations, we combine data-led strategic thinking with hands-on execution to improve competitive positioning, maximise profitability and deliver sustainable growth. Turning data, strategy and creativity into measurable commercial success.