OREXIS

BACKGROUND

Please describe your company and position.

I am the Managing Director of Wayanadans

Describe what your company does in a single sentence.

In the heart of Kerala, a state celebrated for its lush greenery and rich agricultural heritage, a remarkable food startup is making waves in the industry—Wayanad Organic Research Pvt. Ltd. Operating under the brand name Wayanadans, this young company is on a mission to deliver healthy, natural, and high-quality food products to consumers, not only in India but across the globe.

Wayanadans stands out not just for its commitment to quality, but also for its innovative approach to food processing. They were the first to introduce Vacuum Frying Technology (VF) in Kerala, a game-changer in the production of healthy snacks. Their range of vacuum-fried chips is extensive, offering everything from Ripe Jackfruit Chips to Okra, Carrot, and Beetroot Chips—all delicious and significantly healthier than traditionally fried snacks.

The company’s product line doesn’t stop at snacks. Wayanadans also offers a variety of beverages, including Wayanadans Coffee, which has been making a significant impact on the market. In fact, Wayanadans Coffee ranks among the best on Amazon, a testament to its growing popularity. Other offerings include Tea, Dry Ginger Coffee, and Green Tea, all of which align with the company’s goal of promoting a quality-assured, healthy food culture.

One of the most impressive aspects of Wayanadans is its rapid growth in the export market. The brand’s products are now available in over five countries, and they’ve established a strong presence on Amazon, ensuring easy access for health-conscious consumers both in India and abroad. Their focus on providing natural and healthy options is clearly resonating with a global audience.

What’s even more inspiring about Wayanadans is the team behind it. Formed by a group of young techies, all of the directors come from IT backgrounds. These innovative minds, often associated with technology, have now turned their expertise toward food processing and healthy living, bringing a fresh perspective to an industry that’s constantly evolving. As a result, Wayanadans has emerged as a dynamic food startup, driven by a passion for health and sustainability.

Their technical expertise is evident in every aspect of their business. From the advanced systems ensuring product quality to their ability to leverage e-commerce platforms like Amazon for distribution, Wayanadans is blending technology and tradition in a way that’s rare in the food industry.

In a world where processed food is often synonymous with unhealthy choices, Wayanadans is flipping the narrative. They are proof that food can be both delicious and healthy, all while being rooted in natural ingredients. With their innovative approach, youthful energy, and commitment to quality, Wayanadans is quickly becoming a leader in the natural food market—both in India and beyond.

As they continue to expand their product lines and reach new markets, it’s clear that Wayanadans is a brand to watch. For anyone looking to incorporate more natural, healthy products into their diet, Wayanadans offers just that—healthy, quality food with a modern twist. And with their strong presence on Amazon, these products are just a click away.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OREXIS to accomplish?

• We would like to start a food brand, so we need complete branding and performance marketing support.

SOLUTION

How did you find OREXIS?

Online Search

Why did you select OREXIS over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OREXIS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the naming stage onward, they were involved with us at every step, providing support in logo design, product packaging, content management, social media marketing, website development, SEO, multiple print designs for expos, reels, and digital business strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have done social media promotions and SEO, and through their work, we have received many export and distribution inquiries. Right now, we have a turnover of ₹50 crore, and our product is available in 20 countries. OREXIS has provided tremendous support and effort to help us grow. The product has gained familiarity through consistent social media promotions, attracting both distributor and exporter inquiries, with SEO playing a key role in reaching international markets

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were involved in every stage and provided more comprehensive ideas than we had. They delivered everything on time.

What was your primary form of communication with OREXIS?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

No one could match their digital strategies and supportive team, which is why our growth rate was so fast

Are there any areas for improvement or something OREXIS could have done differently?

• Branding
• SEO
• Digital Marketing