Optuno®

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at One Park Financial, a financial company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Optuno®?

We handle different domains, some of which are for our funding partners. We needed to create a partner’s website within a week, in time for a tradeshow.

SOLUTION

What was the scope of their involvement?

After collecting data from a client questionnaire, Optuno® developed a single-page website with a lead generation form that stores data in the backend. Their team integrated a CMS with the website, which allows me to change and input new data. They also installed Google Analytics and Webmaster tools before conducting keyword research and fine-tuning the website for SEO-sensitivity.

What is the team composition?

We engaged solely with their account executive.

How did you come to work with Optuno®?

I’d heard about them through another business partner. I was impressed after reaching out to them, so I knew I’d rely on them when the time came.

How much have you invested with them?

I’ve spent around $1000 a year.

What is the status of this engagement?

We started working together in May 2018, and while the website was completed in a week, they’re continuously updating the CMS to include new functionalities.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Optuno® did an incredible job of having a fully-functioning website up and running in a short amount of time. The website’s content and design were both stellar. The site left a great impression both internally and externally, and it’s also led to 10–20 organic leads a day. We’ve yet to experience any downtime, which is awesome.

How did Optuno® perform from a project management standpoint?

Optuno® took care of everything from start to finish, showcasing a wayward process that seems to propel them forward. Any feedback we had would be implemented immediately, by the next day at the latest.

We used email as well as their custom project management system. It allowed us to upload documents and screenshots, and we were familiar with it because it was a very similar backend to our CMS.

What did you find most impressive about them?

The quality of their work is phenomenal, so their pricing is insanely low for what you’re getting. They’re truly one of a kind.

Are there any areas they could improve?

No, I can’t think of anything. It’s been a wonderful experience.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a fishing charter business called Double Threat Charters. We do fishing trips out of Miami for up to 6 people, so we’re in the tourism industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Optuno®?

Our website had over 100 pages of content and making edits to the site was becoming very tedious and time-consuming. I hired Optuno® to overhaul the platform by building a new site and providing a CMS.

SOLUTION

What was the scope of their involvement?

Optuno® created and host our new website, making several key changes to allow for easy editing and maintenance on our end. They also built a CMS, so we can sign in and make edits on the site from there. They built in features to allow me to create new pages and write reports. Whenever I need anything more sophisticated, they support me and work to improve my SEO. 

What is the team composition?

They assign project managers throughout the different phases of the projects. Whenever I send over a request, it gets put in the queue and someone from their team handles it. 

How did you come to work with Optuno®?

I was referred to Optuno® by a friend, so I found them through word of mouth. 

How much have you invested with them?

In the two years we’ve been working together, we’ve spent around $2,000, which comes out to around $100 per month. Their upfront price made the decision-making process very easy. 

What is the status of this engagement?

We’ve worked together since June 2017. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since starting working with Optuno®, our SEO has greatly improved. We’re now ranking in the top three search results for our keywords. Previously, we were doing about 250 trips a year, and after doing the site, we did over 300. We’re now aiming for 350, so they’ve had a great impact. 

The CMS also has strengthened our approach to the content on the site, too. I’ve received positive comments on the quality. Having their support on this site has allowed me to focus my energy on my other line of work, too. 

How did Optuno® perform from a project management standpoint?

Their team makes tweaks to the site when I need them to and work well with me. They offer great customer service and turn the work around very quickly. All of their responses are prompt, so they’re quick to get back to me when I have an issue. Their team is very pragmatic and dedicated to getting the work done. All problems are solved efficiently and they provide strong client support. 

What did you find most impressive about them?

Their ability to handle the coding and hosting allows me to work faster and deliver better work for my clients. Their support keeps my site up to date while I work on my consulting projects. 

Are there any areas they could improve?

No, I don’t have anything for them to improve. 

Do you have any advice for potential customers?

It’s important for business owners to remember that redesigning and developing a website is only one piece of the puzzle. Utilize their SEO and PPC services too if you need marketing support to rank in the top three in search results.