The Optimisers

BACKGROUND

Please describe your company and position.

I am the Marketing of Freeze Tub

Describe what your company does in a single sentence.

We sell Portable Ice baths and chiller units

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Optimisers to accomplish?

• AI Search and Generative Engine Optimisation
• SEO Optimisation
• Content Writing
• GEO and SEO Technical Audit
• Google Ads

SOLUTION

How did you find The Optimisers?

Online Search

Why did you select The Optimisers over others?

• High ratings
• team skillset

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with The Optimisers has been one of our smartest decisions for digital growth. Their team delivered a clear, data-driven strategy and took the time to educate us on the AI tools that matter most for search today. This helped us move faster, operate more efficiently, and achieve results far beyond traditional digital marketing methods.

Some of the key deliverables they provided were a full technical SEO, GEO and content audit enhanced by AI insights and keyword research for content planning.

We received on-page optimisation and CRO recommendations using behavioural data and predictive modelling - never heard of it before, but it was a game-changer.

They initiated a SEM, Google Ads campaign and optimised the heck out of it, and the results were incredible. We could see way more efficient Ad campaigns with lower CPA and improved conversions, plus higher-quality leads driven!

We received transparent reporting dashboards with real-time performance metrics

Our results were noticeable increases in organic rankings, a way stronger search visibility across key commercial and product terms that we were interested in ranking for.

We couldn't be happier with the results and the team at The Optimisers, they made it seem easy!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw higher keyword rankings both organically on search engines and in AI language models. This resulted in more organic traffic, increased conversions, a lower CPA, and an uplift in lead quality - all measurable indicators that the project delivered real progress and success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was great. They delivered everything on time and were always quick to respond whenever we needed something. Super easy to work with and always kept us in the loop.

What was your primary form of communication with The Optimisers?

In-Person Meeting

What did you find most impressive or unique about this company?

The knowledge of AI, their skillset internally and how to specifically rank in both Google and AI searches

Are there any areas for improvement or something The Optimisers could have done differently?

Not at all

BACKGROUND

Please describe your company and position.

I am the CMO of Payroll

Describe what your company does in a single sentence.

SaaS company based out of NZ but targeting Australia and New Zealand. 

We plug seamlessly into your CRM to provide Payroll and other services for mid to larger sized businesses.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Optimisers to accomplish?

• Leads and Sales
• Visibility in AI search

SOLUTION

How did you find The Optimisers?

Referral

Why did you select The Optimisers over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from The Optimisers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Targeted lead generation through programmatic advertising, Google search and GEO.

Programmatic ended up delivering a ROI of 28:1 and was the most successful campaign we have ever done.

Improvong our visibility and citation numbers on ChatGPT resulted in our first ever direct conversions from Ai Searvh

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROI for programmatic 28:1
• Leads so far up 32% from previous year.
• Conversion rate from website up 0.5%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did overall. Team have been good to work with. 

What was your primary form of communication with The Optimisers?

In-Person Meeting

What did you find most impressive or unique about this company?

The fact that they know so much about AI search and bring innovation to us is impressive.

Are there any areas for improvement or something The Optimisers could have done differently?

A few days late on some deadlines.