Optimaty

BACKGROUND

Please describe your company and position.

I am the Founder of ENTLQ

Describe what your company does in a single sentence.

Entlq is a dynamic IT services and consulting firm headquartered in Dakahlia, Egypt, with a growing presence in Riyadh, Saudi Arabia. We specialize in designing and developing bespoke web platforms, mobile applications, e-commerce solutions, and administrative systems tailored to clients’ unique business needs. Our versatile portfolio spans everything from real-estate and legal websites to education and classified platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimaty to accomplish?

• Cost optimization
• Scalability
• Industry Expertise

SOLUTION

How did you find Optimaty?

Online Search

Why did you select Optimaty over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Optimaty were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Disaster Recovery
Assess risks, define RPO/RTO, and design recovery strategy.
Implement backups, replication, and automated failover.
Test recovery processes and document runbooks.
Deliverables: DR strategy, RPO/RTO targets, tested recovery environment, runbooks, test reports.

 
2. CI/CD Pipelines
Build automated pipelines for code integration, testing, and deployment.
Integrate tools for source control, builds, artifacts, and monitoring.
Add automated testing and security scans.
Deliverables: Automated CI/CD pipelines, secure workflows, testing integration, deployment automation, monitoring dashboards.

 
3. Cost Optimization
Analyze infrastructure usage and identify savings opportunities.
Rightsize resources, apply autoscaling, tagging, and lifecycle policies.
Recommend reserved capacity or spot usage and monitor continuously.
Deliverables: Cost assessment report, optimization actions, tagging/dashboards, scaling policies, monthly cost reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Disaster Recovery
Recovery Time Objective (RTO): Reduced from X hours → Y minutes.
Recovery Point Objective (RPO): Improved from X hours → near-zero data loss.
System Availability: Achieved 99.9%+ uptime with tested failover.
Test Success Rate: 100% completion of quarterly recovery drills.
 
2. CI/CD Pipelines
Deployment Frequency: Increased from monthly/weekly → daily or on-demand.
Lead Time for Changes: Reduced from days → hours/minutes.
Change Failure Rate: Decreased by X% due to automated testing/security scans.
Mean Time to Restore (MTTR): Reduced from hours → minutes with automated rollback.
 
3. Cost Optimization
Cloud Cost Savings: X% reduction in monthly cloud spend.
Resource Utilization: Increased efficiency with rightsizing & autoscaling.
Reserved/Spot Usage: X% of workloads shifted to discounted pricing models.
Visibility & Reporting: Cost dashboards in place with 100% tagging coverage.
 
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management Approach
They followed a structured and transparent process, breaking work into phases with clear milestones.
Progress was communicated regularly through status updates, checkpoints, and review sessions.
Risks and blockers were identified early, with mitigation steps put in place proactively.
 
Timeliness of Delivery
Key deliverables were completed on schedule, with minimal slippage.
In cases where adjustments were needed, timelines were renegotiated quickly and expectations managed effectively.
Overall, the project stayed aligned with agreed deadlines, showing reliable execution.
 
Responsiveness to Needs
The team was highly responsive, adapting scope and priorities based on evolving requirements.
Feedback loops were short — updates and changes were incorporated quickly.
Communication was open and collaborative, making it easy to surface new needs and get them addressed.

What was your primary form of communication with Optimaty?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most Impressive / Unique Aspects
Cost-Effectiveness

They delivered strong value for money, keeping quality high while optimizing costs.
Their cost-conscious approach also extended into solutions like cloud cost optimization, which directly benefited operations.
Professionalism

The team demonstrated deep technical expertise and a structured way of working.
They consistently met commitments, maintained clear communication, and handled challenges with maturity.
Friendly & Collaborative Culture

Beyond technical delivery, their approachable and supportive style made collaboration smooth and enjoyable.
They were easy to work with, open to feedback, and proactive in aligning with your goals.
 
 

Are there any areas for improvement or something Optimaty could have done differently?

NO