Optimalnet SEO and Digital Marketing Agency

BACKGROUND

Please describe your company and position.

 I am the owner of a construction company 

Describe what your company does in a single sentence.

We are a real estate development company specializing in modern residential projects and newly built apartment developments in Budapest and surrounding areas. Our goal is to create high quality, contemporary and long term value driven homes with a strong focus on design, functionality and sustainable urban living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimalnet SEO and Digital Marketing Agency to accomplish?

• Google Ads PPC
• SEO
• Facebook ad campaigns
• Instagram ad campaigns
• Youtube channel
• Lead generation
• Content marketing

SOLUTION

How did you find Optimalnet SEO and Digital Marketing Agency?

Referral

Why did you select Optimalnet SEO and Digital Marketing Agency over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Optimalnet SEO and Digital Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full scale digital marketing management was provided for a residential real estate development project. The scope of work included Google Ads management, display advertising, YouTube campaigns, Facebook and Instagram advertising, LinkedIn campaigns, remarketing solutions, website optimization, content development and YouTube SEO.

The main objective of the project was to increase online visibility, reach relevant audiences and support property sales through coordinated multi channel campaigns.

Key results:

• significant growth in online reach and inquiry volume
• continuously improving campaign performance and optimized advertising costs
• stronger digital presence across multiple online platforms
• effective remarketing and lead generation processes
• all properties within the project were successfully sold during the campaign period

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• more than 5.4 million ad impressions during the campaign period 
• 78% increase in inquiry volume
• 31% lower average cost per lead after campaign optimizations
• continuously improving campaign performance across Google, YouTube and Meta platforms
• stronger organic visibility and growing search traffic
• stable and consistent audience engagement throughout the entire project period
• all properties within the project were successfully sold during the campaign period

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was organized and transparent throughout the entire collaboration. Tasks and campaigns were delivered on time, communication was fast and efficient, and the team responded flexibly to new requests and adjustments. Campaign optimization and multi platform management received continuous attention, resulting in a stable and predictable workflow during the project. Regular updates and reporting also helped maintain clear visibility into the project’s progress and performance.

What was your primary form of communication with Optimalnet SEO and Digital Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was the combination of strategic thinking and experience. Optimalnet is one of the longest operating digital marketing agencies in Hungary, bringing not only strong online marketing expertise but also deep practical knowledge across different industries.

Throughout the project, they acted not only as a campaign management partner, but as a true strategic advisor. They had a strong understanding of real estate marketing, customer decision making processes and how to coordinate multiple digital channels effectively to achieve better results.

Another major advantage was the involvement of senior specialists throughout the collaboration. The team responded quickly to changes, worked proactively and continuously provided valuable recommendations to improve campaign performance.

Are there any areas for improvement or something Optimalnet SEO and Digital Marketing Agency could have done differently?

During the collaboration, there were no significant areas where major changes or improvements were needed. The team managed the project professionally, quickly and with a strong strategic approach throughout the entire process. As a result of the campaigns and ongoing optimizations, all apartments within the project were successfully sold, and overall we were highly satisfied with the collaboration.