Open Rate Media

Open Rate Media is the newsletter agency brand of Calu Media Group. We help creators, founders and brands build newsletters. From strategy and writing to growth, distribution and revenue, we handle the work behind the scenes so our clients can focus on what they do best. We're an official beehiiv Expert Partner and work with newsletter businesses across the UK and around the world. We were founded in 2024 and are based in London. Since then we have worked with more than 25 clients and driven over 200,000 subscribers to the newsletters we support. Our work covers three areas. Newsletter management. We take care of the day-to-day running of a newsletter: writing and editing, scheduling and sends, design and templates, launches and migrations, and deliverability and list health. That applies whether a client is starting from scratch or moving an existing list to a new platform. Growth. We build audiences through a mix of organic and paid channels. That includes SEO, GEO (optimising for AI search), social media across LinkedIn and X, paid growth, referral programmes and cross-promotions with other newsletters. Monetisation and strategy. We help newsletters become businesses. We work on ad sales and sponsorships, paid subscriptions, product and offer strategy, rate cards and media kits, analytics and reporting, and longer-term roadmaps. We are an official beehiiv Expert Partner, listed in beehiiv's own experts directory. Clients we have worked with include Truly Human AI, Black Swan Newsletter, etn, Land the Offers and Adam Cole. Our clients range from individual creators and founders to brands and established newsletter businesses. Projects start at $2,000. If you are launching a newsletter, looking to grow an existing one, or want to turn your list into a source of revenue, book a 30-minute call with our founder, Lucas D