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Get a custom proposalKnow your market. Grow revenue. Keep customers
Open & Informed Ltd is a UK consultancy that helps scaling businesses make better commercial decisions using market intelligence, sales strategy and customer retention expertise. Founded in 2024 by Carl West, the firm is built around the KGK Framework: Know (market research and competitive insight), Grow (go-to-market, pricing and sales strategy) and Keep (churn reduction, loyalty and lifetime value).
Every engagement starts with an audit of the client's internal data combined with external market intelligence, followed by practical playbooks for sales and renewals that the client's team can use straight away. Clients include technology vendors, distributors, agencies and healthtech and analytics companies.
The founder brings 20+ years of senior commercial experience across market research, distribution, vendor and trade association sectors, including leadership roles at GfK, Quantilope and Foxintelligence. Career highlights include managing £16m of revenue with 98.8% client retention, and building a £1.11m ARR pipeline in eight months. Carl judges the CRN Channel Awards and CRN Sales & Marketing Awards, and speaks at industry events including IFA and Channel Summit.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Year founded
Founded 2024
Service Lines
- Market Research
- 30%
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