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Get a custom proposalMore sales. Less guesswork
Online Trade Tactics is a UK-based consultancy helping small businesses get more from their Amazon and eBay stores. Founded by Chris Rice — a marketplace operator with 16+ years of hands-on experience — we work with sellers who are ready to grow but aren't sure what's holding them back. No jargon, no fluff, just practical expertise applied directly to your business.
Our credentials come from the marketplace floor, not a boardroom. Chris has generated over £10 million in total marketplace sales across Amazon UK & EU and eBay — building and scaling a regulated healthcare business from the ground up, managing everything from listing optimisation and PPC to pricing strategy, inventory planning and account health. That same practical, data-led approach is now available to small business sellers who want real results. Whether you need help with your listings, your ad spend, your account performance, or your wider growth strategy, we know exactly what moves the needle — because we've done it ourselves.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
Freelancer
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Year founded
Founded 2026
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Our Story
Online Trade Tactics was founded by Chris Rice, a marketplace operator with 16+ years of hands-on Amazon and eBay experience. After building a business from scratch to over £10 million in total marketplace sales, Chris launched Online Trade Tactics to help other small sellers access the same hard-won knowledge — without learning every lesson the expensive way.
What Sets Us Apart
We've Done It. We Know It. We're Affordable.
Most marketplace consultants have read the playbook. We wrote ours through 16+ years of actual trading. From private label and product ungating to SEO, PPC, affiliate marketing and full sales strategy — our experience spans the full breadth of what it takes to build and grow a successful business.
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