One-Off Studios

BACKGROUND

Please describe your company and position.

I am the CEO of Bizzell Corporation

Describe what your company does in a single sentence.

Bizzell Corporation is a Veteran Owned and Service Disabled Veteran Owned small business that provides mission-critical intelligence, specialized operational training support, logistics and contingency operations, and cyber security support to the Department of Defense, and Federal agency partners. Bizzell provides subject matter expertise paired with consistent service delivery to deliver unparalleled support to our existing Federal customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One-Off Studios to accomplish?

As a Veteran Owned and Service Disabled Veteran Owned small business supporting the Department of Defense and Federal agency partners, Bizzell Corporation operates in a highly specialized and compliance driven environment. We engaged One Off Studios to strengthen our Pay Per Click strategy in order to expand visibility for our commercial facing service lines, specifically cyber security advisory services and specialized training solutions. 
Our primary objectives were to increase qualified inbound inquiries, reduce wasted advertising spend, and create a scalable Pay Per Click structure that aligned with the credibility and precision our brand represents. We also needed better data visibility so leadership could make informed decisions about campaign performance and future budget allocations.

SOLUTION

How did you find One-Off Studios?

Clutch Site

Why did you select One-Off Studios over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from One-Off Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement began with a comprehensive discovery phase. One Off Studios conducted a full audit of our existing advertising accounts, landing pages, keyword targeting strategy, and analytics configuration. They identified inefficiencies in keyword intent alignment, audience segmentation, and conversion tracking.
The scope of work included:

• Full restructuring of our Google Ads account
• Strategic keyword research aligned with federal and enterprise search intent
• Creation of tightly themed ad groups with refined messaging  * Development of new landing pages designed for high intent traffic
• Implementation of advanced conversion tracking and call attribution
• Ongoing campaign optimization and reporting dashboards

One notable deliverable was a newly designed landing experience tailored specifically to procurement officers and agency decision makers. The language, compliance references, and calls to action were aligned with the tone required in federal contracting environments. This attention to contextual detail immediately elevated the quality of inbound conversations.
They also introduced a negative keyword framework that filtered out irrelevant traffic, which was critical for a niche services provider like ours.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first quarter of the restructured campaigns, we saw a substantial improvement in lead quality. Instead of general inquiries, we began receiving direct outreach from procurement officers, program managers, and prime contractors seeking teaming partnerships.
Our cost per qualified inquiry declined steadily as the campaign matured. We also saw a noticeable increase in booked consultation calls, and our internal business development team reported that conversations were more substantive and aligned with our core service offerings.
One specific example stands out. A targeted Pay Per Click campaign focused on cyber security compliance generated a connection with a mid sized federal integrator. That initial inquiry progressed into a proposal discussion and eventually into a subcontracting opportunity. The lifetime value of that relationship alone justified our advertising investment.
Additionally, the reporting dashboard created by One Off Studios gave us clarity we previously lacked. We could track form submissions, phone calls, and campaign level performance in real time, allowing leadership to allocate budget with confidence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and disciplined. We had a dedicated account manager who provided weekly performance summaries and held standing review calls with our internal stakeholders. Deliverables were provided within agreed timelines, and milestones were clearly defined from the outset.
There was one instance where we needed to pivot messaging due to a newly awarded contract that expanded our cyber security capabilities. One Off Studios responded quickly, revised ad copy, updated targeting parameters, and adjusted landing page content within days. Their responsiveness demonstrated both agility and an understanding of the importance of timing in our sector.
Communication was consistent and transparent. They explained not only what changes were being made, but why those changes were necessary. As a CEO, that level of clarity builds trust.

What was your primary form of communication with One-Off Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to understand a mission critical environment. Many digital agencies apply a generic commercial approach. One Off Studios took the time to understand federal contracting dynamics, compliance sensitivities, and the language that resonates with government stakeholders.
Their team demonstrated a rare combination of technical depth in Pay Per Click execution and strategic insight into positioning a brand that operates in national security adjacent spaces. They were not simply managing ads. They were aligning digital acquisition with our broader growth strategy.
Another unique aspect was their integration between advertising strategy and user experience. Rather than driving traffic to generic pages, they ensured every click had a purpose and every landing page reflected our authority and credibility.

Are there any areas for improvement or something One-Off Studios could have done differently?

Overall, the experience has been very positive. If I were to suggest an area for refinement, it would be the onboarding documentation phase. The discovery process was thorough, but consolidating all findings into a single executive brief earlier in the engagement would have made it easier for senior leadership to quickly review the strategic roadmap.
That said, once we provided that feedback, they adjusted their reporting format to better suit executive level visibility.
Overall Experience
Working with One Off Studios has been a strategic decision that strengthened our digital acquisition capabilities. For a company like Bizzell Corporation that operates in high trust, high accountability environments, partnering with a Pay Per Click agency that understands precision, compliance awareness, and data driven optimization is critical.
One Off Studios delivered not just traffic, but qualified opportunities and operational clarity. As CEO, I view them as a long term digital growth partner rather than a transactional vendor.