One Core Media

BACKGROUND

Please describe your company and position.

I am the Director of Ecommerce of Food Cycle Science

Describe what your company does in a single sentence.

We make an in-home food waste recycler that turns kitchen scraps into a soil amendment in a matter of hours. The mission is pretty simple: help households divert food waste from landfill and turn it into something useful. We sell direct-to-consumer through our own site and through Amazon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One Core Media to accomplish?

• Scale our DTC revenue and break out of flat paid social performance.
• Build a creative testing program that could keep up with how fast we needed to learn.
• Grow Amazon sales and improve overall return on media spend.

SOLUTION

How did you find One Core Media?

Referral

Why did you select One Core Media over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from One Core Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to One Core Media looking to scale our DTC channel. Food waste recycling is still a new category for a lot of people, so the creative message matters as much as the media buy. OCM built a full-funnel paid media system with Meta as the main engine, supported by Google Search, YouTube, Amazon (DSP and Sponsored Ads), and programmatic display. The core of the engagement was a rapid creative testing program with new concepts every cycle across static, UGC, lifestyle, and product-demo videos, each one mapped to one of four ICP segments (eco- conscious homeowners, tech-savvy enthusiasts, urban families, and DIY/gardening enthusiasts).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the engagement, Amazon orders went up 68% and Amazon sales grew 42%. Combined Amazon + Shopify revenue was up 23%. Overall ROI landed at 3.25x. We scaled monthly spend from five figures to six figures, doubled our brand awareness investment, and doubled our new site visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with the team was frequent and efficient, we used Teams calls to discuss weekly and monthly progress.

What was your primary form of communication with One Core Media?

Virtual Meeting

What did you find most impressive or unique about this company?

The creative velocity. They treated creative like a scientific process instead of a guessing game: constant iteration, clear rules for scaling or retiring concepts, and every creative tied back to lower CAC and higher conversion. A lot of agencies pitch creative testing; OCM actually runs it at scale, and our results showed the difference.

Are there any areas for improvement or something One Core Media could have done differently?

At this stage, we were very happy with the partnership and don’t see any major areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Head of D2C & Marketplaces of Miele Canada

Describe what your company does in a single sentence.

Miele is a premium home appliance brand with more than 100 years of history. We're known for quality, reliability, and innovation. Our products are built to last and to earn long-term loyalty. In Canada, we run a full e-commerce business alongside our retail footprint.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One Core Media to accomplish?

• Drive more revenue from our e-commerce channel without increasing media spend.
• Fix channel fragmentation and get our paid search, social, display, and retargeting working together as one funnel.
• Build a smarter, data-driven budget allocation model tied to seasonality and product category economics.

SOLUTION

How did you find One Core Media?

Referral

Why did you select One Core Media over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from One Core Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought One Core Media in to modernize our e-commerce performance marketing. Our channels had been running in silos, budgets weren't aligned to seasonality or margin, and we weren't getting the revenue we knew was possible. OCM started with a 90-day discovery phase, auditing channel overlap, category-level ROAS, funnel gaps, and seasonal patterns, and used that as the foundation for a full rebuild. They reorganized budget allocation by product category rather than by campaign, pulled paid search, Meta, YouTube, display, and retargeting into one unified funnel, and built a real-time budget optimization and forecasting model that ties historical revenue, seasonality, and platform attribution together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We grew revenue 30% year-over-year while spending 25% less on media. We exceeded our annual revenue target by 11%, lifted average order value by 34%, and improved ROAS by 65% in the first four months of the rebuild.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with the team was frequent and efficient, we used Teams calls to discuss weekly and monthly progress.

What was your primary form of communication with One Core Media?

Virtual Meeting

What did you find most impressive or unique about this company?

The discipline in how they approached the engagement. They didn't rush into campaigns — they spent the first 90 days understanding our business, our categories, and our seasonality before One Core Media | 4 proposing any changes. That ownership and proactive approach carried through the whole partnership and made the collaboration genuinely smooth and productive.

Are there any areas for improvement or something One Core Media could have done differently?

We’re satisfied with the relationship and the results, so there are no clear areas for improvement. They operated like a true extension of our internal team.

BACKGROUND

Please describe your company and position.

I am the Director of Region Hospitality Group

Describe what your company does in a single sentence.

Region Food Wine Bar is a globally-inspired restaurant chain -- with three locations in the GTA. We are focused on providing families with quality offerings at accesible prices. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One Core Media to accomplish?

• Drive consistent foot traffic to locations through social media content that converts online audiences into in-restaurant guests.
• Communicate and build on our brand identity showcasing the quality of our ingredients, our wine program, and the community spirit that defines Region
• Generate awareness through influencer partnerships, trends management, content production, and a targeted paid campaign on Meta.

SOLUTION

How did you find One Core Media?

• Online Search
• Other

Why did you select One Core Media over others?

Company values aligned

How many teammates from One Core Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

One Core managed our social media presence, covering content strategy, photo and video production, and organic publishing on Meta/Tiktok. This included regular posts, reels, and stories, all shot and edited by their team to high standards. 

They handled influencer outreach and coordination end-to-end, managing logistics, and integrating influencer content into the broader organic strategy. Paid media campaigns were produced and launched in parallel to support the opening of our new locations, using video assets and content created by the team. 

Deliverables include monthly performance reports with clear insights tied to audience growth, reach, engagement, and profile activity - always focused on what mattered to us as a business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our engagement and audience rate grew by 300% within a short period of time with an exceptionally low unfollow rate of just 2.6% - a clear indicator of organic and genuine following resonating to sales. Profile activity increased by 28%, attracting the exact local audience we aimed to reach. New store openings generated strong momentum, translating into meaningful engagement and real foot traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very smooth. Content is planned/delivered consistently and the team is always responsive when priorities shifted or something comes up regardless of time of day. They are flexible without ever dropping the ball. Monthly reporting kept us informed without overcomplicating things.

What was your primary form of communication with One Core Media?

Virtual Meeting

What did you find most impressive or unique about this company?

The content quality (photo, video, everything ) looks premium and reflects the standard we hold ourselves to at Region. The price point tmakes sense for output and the the team is supportive and treats every request like it matters. It never felt transactional. We have an exceptional account manager (which really assisted with workload) and Igor is full of knowledge -- really assisting companies with their growth beyond the transaction 

Are there any areas for improvement or something One Core Media could have done differently?

Honestly, not much to flag.

BACKGROUND

Please describe your company and position.

I am the Marketing Expert of Martal Group

Describe what your company does in a single sentence.

At Martal Group, we help B2B companies generate high-quality, sales-qualified leads through an international team of top-performing sales executives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OneCore Media to accomplish?

• conduct comprehensive marketing assessments for our clients
• coordinate sales and marketing alignment strategies that boost lead generation efficiency

SOLUTION

How did you find OneCore Media?

Referral

Why did you select OneCore Media over others?

• High ratings
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with OneCore Media is centered around providing our clients with a holistic marketing assessment. Leveraging OneCore's expertise in marketing and our expertise in sales, we undertake a diagnostic for each of our client's ecosystems to pinpoint misalignments and unearth overlooked opportunities. All insights are outlined in a comprehensive report, ensuring our clients can unlock their full potential by perfectly aligning their sales and marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First and foremost, through their comprehensive assessment, we have not only been able to pinpoint and address deficiencies in our clients' marketing efforts but also offer comprehensive strategies to bridge the gaps. They've swiftly rolled up their sleeves, delivering exceptional results. Through their invaluable insights, we're optimizing our clients' online presence and brand positioning in a way that complements our sales and lead generation services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OneCore Media always delivers the marketing assessment on time, complete with a top-notch presentation of the analysis. The team is a well-oiled machine.

What was your primary form of communication with OneCore Media?

Virtual Meeting

What did you find most impressive or unique about this company?

The value our clients are receiving from these marketing assessments is undeniable. Sales and marketing alignment is simple in theory, but once you start to unpack each component, you begin to realize the true complexity of the process. Through our collaboration, One Core Media helps our clients condense that complexity in simple-to-implement strategies that incorporate seamlessly with outbound lead generation. It's a win-win-win.

Are there any areas for improvement or something OneCore Media could have done differently?

No complaints here; OneCore Media is a fantastic partner.

BACKGROUND

Please describe your company and your position there.

I am the owner of a full-service commercial cleaning equipment provider. We specialize in sales, rental and service of floor cleaning equipment for customers across Ontario.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OneCore Media?

Lead Generation, SEO, Web Development, Marketing Automation

SOLUTION

How did you select this vendor?

Successful track record in our industry, custom solutions tailored to our needs, unified approach to marketing that connects all initiatives into one cohesive strategy.

Describe the scope of their work in detail.

1. OneCore Media proposed a detailed, data driven strategy to grow our revenue through digital marketing.
2. Our business was analyzed and well understood to come up with customized tactics based on our specific goals.
3. Landing pages, banners and other creative assists were developed to maximize our success.
4. Paid media, SEO and other marketing campaigns were launched targeting prospects based on our business priorities.
5. Sales and Marketing Automation strategy was developed and launched to generate maximum ROI from our marketing efforts.
6. Campaigns were consistently optimized based on acquired data to improve results.

What was the team composition?

The entire team was working on our project: Dedicated account manager, Marketing Strategist, Paid Media Specialist, SEO specialist, Project Manager, Sales and Marketing Automation Specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Our company’s lead volume and revenue has been consistently increasing, generating a strong return on our investment.
• Increased number of leads for key product categories
• Increased sales from new prospects
• High organic web rankings to strengthen our brand and online reputation

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

I am impressed with how they develop custom solutions based on our unique needs and their willingness to consistently optimize and adapt to improve the results.

Is there any area for improvement or anything that could have been done differently?

Not really, we are happy with your experience.

BACKGROUND

Introduce your business and what you do there.

I’m an office manager at a dental office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OneCore Media?

We needed help with our online presence and filtering all of the patients looking for a new dentist in the area.

SOLUTION

What was the scope of their involvement?

They provide SEO, PPC, and Google Ads. They’ve also done a lot of work on our website. They monitor everything closely and take great care of us. We get a lot of online requests for information from them and they’ve always been really helpful in tracking our business and patients. We always know exactly what we’re going to update next.

What is the team composition?

We work with three people from their team.

How did you come to work with OneCore Media?

One of our dentists met with them and immediately knew they were going to take great care of us and the parts of the business we wanted to focus on.

How much have you invested with them?

We’ve spent $150,000–$250,000.

What is the status of this engagement?

We started working together in January 2010, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our online presence has been unbelievable working with them. We’ve been getting a lot of business because of their improvements. They’re dependable, creative, and have an amazing staff. The team is always efficient and communicative. It’s been a pleasure working with them for so many years –– I don’t think we would go anywhere else. It’s always been nice to work with a company that really cares about our company and doesn’t just do what we ask. They always look into ways to help our business grow.

How did OneCore Media perform from a project management standpoint?

They’re great at meeting deadlines and all of our calls are returned within the day. There’s never an issue with communication with them. Everything is fantastic.

What did you find most impressive about them?

They’re way ahead of other marketing companies in the way that they think. They’re innovative, creative, and ahead of the curve.

Are there any areas they could improve?

No, nothing comes to mind. We’ve got such a great relationship that even if there was something small, we wanted to discuss, it’s always taken into consideration.

Do you have any advice for potential customers?

Putting your trust in a company is always hard when you’re spending a lot of money. My advice is to take the risk because they really know what they’re doing and they’re very passionate.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a specialty spray coating company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OneCore Media?

We initially hired them to develop our website.

SOLUTION

What was the scope of their involvement?

First, they created our site. Then, they launched us into the digital world in terms of internet awareness, SEO, PPC, marketing automation, and Google Ads. Most recently, they’ve helped us develop an e-commerce site. Their work also helps us pre-qualify our leads and learn what our prospects are looking for and which landing pages they’ve looked at.

What is the team composition?

I work with one main point of contact. We work with 2–3 other people on their team as well.

How did you come to work with OneCore Media?

They approached us. They were personable, flexible, and they only proposed solutions if they’d actually be beneficial to us and help us generate revenue.

How much have you invested with them?

We’ve spent $300,000–$400,000.

What is the status of this engagement?

We started working together in January 2010, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our best metric is our CRM solution where we can track the leads from the salesperson to the deal closing. Clients have also mentioned that we’re all over the internet.

How did OneCore Media perform from a project management standpoint?

We have regular meetings and they keep us in constant communication on when projects will be completed. They were very prompt at meeting deadlines and making sure we meet our milestones.

What did you find most impressive about them?

Their flexibility stands out. They have a very genuine interest in providing products and services to our company that are going to increase our exposure or revenue. They don’t just try to sell us on useless solutions.

Are there any areas they could improve?

Sometimes it might take a little longer than we’d like to edit our landing pages. It’s not really a showstopper for us though.

Do you have any advice for potential customers?

My advice is to build a strong rapport with them. I know my contacts will always pick up when I call.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a mortgage brokerage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OneCore Media?

They’ve helped us with SEO. Also, the speed and design of our original website weren’t as good as we wanted them to be.

SOLUTION

What was the scope of their involvement?

OneCore Media redesigned our site using Django. They created a custom CMS so that the site is easy to update. 

Besides SEO, they also help with PPC.

What is the team composition?

We’ve worked with about 10 people, including their head of SEO, design team, paid media team, copywriters, and social media managers.

How did you come to work with OneCore Media?

I heard a lot of positive reviews from people that had worked with OneCore Media in the past. I’m very happy that I trusted those people because I’ve gotten more than I expected.

How much have you invested with them?

We probably spent about $40,000 with them so far. They’re very reasonably priced.

What is the status of this engagement?

We began working with OneCore Media in January 2020, and we are still working with them. I think it’s going to be ongoing as long as my business is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since OneCore took over our SEO, we’ve been ranking in the top 1–2 positions on most of the keywords that we wanted. Our rankings on Google are very high, especially considering the highly competitive industry that we’re in. They were able to improve our rankings, which is very difficult to do, in less than a year. They have surpassed our expectations — we’re very happy with their work. 

They did very well redesigning our website. They created a much nicer website, both in terms of aesthetics and speed. Our site speed was below the 20% ranking on Google, and they were able to get it above the 50% ranking, which was our goal.

They also optimized the site for conversions; now, when people visit our site, more of them convert into leads and reach out to us. We’re getting a lot of new leads that we wouldn’t have otherwise gotten.

Their PPC results are also really good — our cost per click (CPC) is lower than it was when we were doing it ourselves. Also, the quality of lead is much higher, so the conversion from lead to customer is better.

How did OneCore Media perform from a project management standpoint?

OneCore Media is very good at meeting deadlines. If the team faces any challenges, they communicate with me right away. They have kept me in the loop as the progress continues.

What did you find most impressive about them?

Everything about them is impressive — their attention to detail, professionalism, and the quality of their work. They have always exceeded my expectations. The team is very honey and pleasant to work with.

Are there any areas they could improve?

No, there aren’t. They’ve been perfect.

Do you have any advice for potential customers?

Listen to what they recommend to you. They’re very honest, and they know what they are doing. Don’t hesitate to work with them — start now. The longer you wait, the more business you’re missing out on. The sooner you do it, the more business you will get.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of a US post secondary institution that has a history of operating in Canada and the US for more than 40 years. I am in charge of growth and development of new programs and general oversite of operations, strategy, and compliance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OneCore Media?

We recently expanded our operation and opened a new site. Along with the new site, we were beginning three new graduate programs. We hired OneCore to build our brand and to market new programs to an audience that we were not yet known to.

We also needed to develop an enrollment system and funnel. There was a definite first mover opportunity for the institution however, we did not have the infrastructure or the expertise to capitalize on this opportunity. In addition to digital marketing, we needed a strategy that would simultaneously build our brand in new markets.

In addition, we needed cohesion between our marketing and our recruitment strategies. This required the introduction of new software and external persons with expertise as well as the addition of a call centre.

What were your goals for this project?

We needed our brand to reach a targeted audience that would establish us as a viable alternative to other programs in the area. We also needed to ensure that the marketing resulted, not only in interest, but in students for the fall 2020 semester.

In addition, and more importantly, we needed to define, develop, and implement a system that would tie together marketing with enrollment management. In addition to process development, there was the need for technical support in the area of software design that would enable one set of software to communicate with others that we already had in place.

SOLUTION

How did you select OneCore Media?

They we recommended by a colleague and we met to discuss our needs. through the process we came to know them and understand that we had like-minded goals, that they would be a good fit for our institution, and that we could learn much from them.

Unlike the other two firms that we interviewed, OneCore provided an in depth personalized presentation that spoke to us - the other companies provided presentations that tried to fit who we were into a predeveloped template. OneCore was refreshing and sincere.

Describe the scope of their work in detail.

They took us from having nothing in the way of a process and system to a fully architectured and operational system. Their role incorporated strategy, creative, media, planning, buying, marketing execution, tracking and reporting and assisted with webpage development.

We would provide content and information as needed and, where possible, video based on OneCore's criteria and guidance. They were able to integrate media/social messaging with our website and internal information management systems. Their expertise resulted in enrollments for our fall 2020 semester and a funnel that extends into the winter 2021 and fall 2021 enrollment sessions.

Most notably, OneCore was interested in our goals and through their expertise, they were able to identify what was needed and when it was needed. For example, they identified the need for a new software system that could better manage the data.

They also identified the need for a call center. In both instances they identified and facilitated the integration. OneCore continues to provide data-based recommendations on direction, spending, design, and content.

What was the team composition?

Since the beginning, I have worked closely with the managing team at OneCore, which includes: Alon, Dima, and Igor. Together we continue to develop the campaigns, materials and of the processes that we believe will further improve our efforts. We continue to meet regularly and to make appropriate changes based on a the analysis and interpretation of a variety of metrics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since June 1, OneCore has generated more than 1800 active leads for our programs. As this was our first year, there were no data on which to design a foundation, but they have continually collected data since the beginning of our partnership.

Through a variety of analyses of these data they continue to improve on efficiency and the quality of the lead. We have already found a marked improvement in this, supported by our recently recruiting for our upcoming winter session, the same number of students that we were successful in recruiting for the fall session, but in half the time and with half the number of prospects.

How effective was the workflow between your team and theirs?

It was excellent. We maintained free flow communications regularly and began with twice-weekly meetings which have since move to weekly sessions. From a project management perspective they kept the project moving and on target. They quickly identified areas in need of improvement, corrected them if within their ability to do so, and worked with us to correct them if they were within our purview.

What did you find most impressive about this company?

They are incredibly smart and incredibly easy to work with. The depth and complexity of their approach to marketing and their understanding to analytics is truly remarkable. They have impressed professors with PhDs in this field with their knowledge base, and I can not speak highly enough about their professionalism and expertise.

I can honestly say that without OneCore, we would not have succeeded this past fall, and we would have had no hope of success for this coming winter session. Currently, are only a few students below our target and we are on track to exceed our target in only our second cycle of recruitment.

Are there any areas for improvement?

Alon has a saying, "Everything can be done better, find out how to do it better" . They have a great work ethic and are clearly a company that believes in the continuous improvement model.

In the area of marketing and and developing a recruitment funnel, the growth that we experienced in less than one year with OneCore exceeds any that we have had in the past. I look forward to being able to bring them to our US parent company and have them do the same for them.

BACKGROUND

Introduce your business and what you do there.

I work in the marketing department for Barmac Garage Door. We manufacture, install, and service garage doors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OneCore Media?

We hired OneCore Media to provide digital marketing and SEO support.

SOLUTION

What was the scope of their involvement?

OneCore Media helps us with ongoing marketing support. In terms of SEO, they continue to create keywords and tweak our approach based on reports. They’ve updated the design of our content. In addition, their team completely redesigned and rebuilt our website.

What is the team composition?

For our website development needs, we work with Anna (Senior Project Manager, OneCoreMedia). Val (Partner, OneCore Media) handles the SEO and marketing efforts. Our main contacts for general business needs are Igor (CEO & Co-Founder, OneCore Media) and Felix (CFO, OneCore Media).

How did you come to work with OneCore Media?

I wasn’t a part of the search process; my boss selected them for the project.

How much have you invested with them?

We spend $20,000 on the ongoing marketing and maintenance services, but the price increases depending on what other projects they’re working on.

What is the status of this engagement?

We’ve been working with OneCore Media since 2013, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although OneCore Media submits reports with the clickthrough rates, traffic statistics, etc., we prefer to judge their success through other measures. Our main metric we judge their impact through is the number of emails and hard leads we receive through our site. Since beginning the work with their team, we’ve seen a steady, constant stream of emails from potential customers.

How did OneCore Media perform from a project management standpoint?

They’re great communicators. We primarily speak through phone and email. They provide monthly reports to track their progress and make changes. Their team is skilled at keeping in touch with us and responding to our requests promptly.

What did you find most impressive about them?

Their team is full of experts and resources from all different fields. Whether I need web design support or SEO advice, they have a person for me to communicate with. They also resolve any issues that arise and provide accurate input.

Are there any areas they could improve?

No large issues are standing out for them to improve on.