Contact Oliver Hornung – Onlinewerkstatt
Get a real-time quoteShopify & Marketplace Management | SEO & Ads
I help retailers, brands and e-commerce teams build, manage and improve online shops, marketplaces and digital sales processes. With 12+ years of e-commerce experience and 10 years of project leadership, I combine analysis with hands-on implementation.
Core services:
- Shopify and e-commerce management: shop setup and ongoing support, product data, usability and conversion rate optimisation (CRO).
- Marketplace management: Amazon, eBay, OTTO and Kaufland; listing optimisation, marketplace SEO, categories, attributes and product feeds.
- Advertising: eBay Ads campaign setup, keyword research, bid optimisation and reporting; experience with Google Ads, Meta Ads and Amazon PPC.
- SEO and website optimisation: keyword research, on-page SEO, local SEO, content optimisation and website support.
- Email marketing with Klaviyo and Brevo.
- No-code automation with Make.com and support for product data and feed processes.
Project experience includes contributing to the online shops of Bächlein and Crevel and providing technical and organisational support for the Shopify store Jule-Stoff.de. My work for Bächlein also included marketplace management, A/B testing with Ablyft, SEO, advertising, reporting and Klaviyo.
Tools include Shopify, Shopware, WooCommerce, JTL-Shop, GA4, Google Search Console, Looker Studio, Business Central, Perfion, ChannelPilot and Make.com.
100% remote. Available for focused audits and optimisation projects as well as longer-term operational support. Scope, start date and capacity are agreed individually alongside ongoing client work. German native speaker; fluent English.
Send a short description of your shop or website, your goals and the support you need.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
Freelancer
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Year founded
Founded 2020
Service Lines
- Digital Strategy
- 10%
- Email Marketing
- 10%
- Performance Marketing
- 10%
Select Focus Area
- Conversion Optimization Focus
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- Digital and IT Strategy Consulting Focus
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- E-commerce Systems
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- Shopify
- 70%
- Other ecommerce systems
- 10%
- Shopware
- 10%
- WooCommerce
- 10%
- eCommerce Marketing Focus
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- Shopify Marketing
- 50%
- eBay Marketing
- 50%
- Frameworks and CMS
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- Other frameworks and CMS
- 100%
- Platform SEO Focus
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- Shopify SEO
- 100%
- SEO Focus
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- Local search
- 10%
- Technical SEO
- 10%
Industries
- eCommerce
- 50%
- Retail
- 20%
- Consumer products & services
- 10%
- Food & Beverage
- 10%
- Manufacturing
- 10%
Clients
- Small Business (<$10M)
- 70%
- Midmarket ($10M - $1B)
- 30%
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Our Story
I am Oliver Hornung, the freelancer behind Onlinewerkstatt. I bring 12+ years of e-commerce experience and 10 years of project leadership to online shops, marketplaces and digital marketing. Clients work directly with me, from analysis and prioritisation to hands-on implementation. I work 100% remotely and focus on clear communication, practical improvements and efficient digital processes.
Contact Oliver Hornung – Onlinewerkstatt
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