Odd Hive

BACKGROUND

Please describe your company and position.

I am the Head of Growth Marketing of Leadership Circle

Describe what your company does in a single sentence.

Leadership Circle helps organizations develop more effective, conscious leaders through research-based assessments, coaching, and leadership development tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Odd Hive to accomplish?

• Increase Organic Visibility – Improve rankings for high-value keywords to drive qualified traffic across global markets.
• Enhance On-Site Performance – Optimize technical SEO, site structure, and content to improve user experience and search engine crawlability.
• Establish Topical Authority – Create and optimize thought leadership content to position Leadership Circle as a go-to resource in leadership development and coaching.

SOLUTION

How did you find Odd Hive?

Online Search

Why did you select Odd Hive over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Odd Hive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Odd Hive supported Leadership Circle with a comprehensive SEO strategy focused on increasing organic visibility, improving site performance, and establishing topical authority across global markets. Their scope included detailed audits, keyword research, technical optimizations, content briefs, and international SEO support for regional domains. They also provided monthly performance reporting, backlink recommendations, and cross-functional insights to align SEO with broader marketing goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic traffic increased by over 100% at times YoY across priority pages and regions.
• Keyword rankings improved significantly, with dozens of target keywords moving to Page 1 on Google.
• Domain authority increased by 8 points, signaling stronger site credibility.
• International visibility improved, with localized pages gaining traction in regional search results (EMEA, APAC, LATAM).
• Technical health score increased, reducing crawl errors and improving Core Web Vitals performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Odd Hive demonstrated excellent project management throughout our engagement. They consistently delivered work on time, communicated proactively about timelines, and adjusted quickly when priorities shifted. Mona and Giorgio were incredibly responsive—always available to answer questions, provide insights, and adapt deliverables to meet our evolving needs. Their organized, dependable approach made collaboration seamless and allowed us to move initiatives forward efficiently.

What was your primary form of communication with Odd Hive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Odd Hive was their ability to deliver results through sharp, data-driven SEO and performance marketing tactics. While the team operated with a more independent style, their strategies were clearly grounded in expertise—and they worked. Mona and Giorgio consistently brought high-impact solutions that moved the needle, demonstrating a strong command of what drives organic performance without needing heavy oversight or hand-holding.

Are there any areas for improvement or something Odd Hive could have done differently?

One potential area for improvement could be enhancing collaboration and proactive communication. While Odd Hive delivered strong results and clearly knew their craft, more regular check-ins or strategic alignment sessions might have helped us stay even more connected on evolving goals and priorities. A slightly more integrated approach could have made a great partnership even stronger.