Octify

Octify is a performance marketing agency specialized in private universities and multi-location healthcare clinics. We manage Meta Ads and Google Ads (PPC and paid social) for institutions that grow through appointments, campus visits, and enrollments.

Our clients come to us with the same problem. Ad spend keeps rising and leads keep coming in, but enrollments and patient visits don't grow at the same pace. Leads go cold on WhatsApp, follow-up depends on busy admissions or front-desk teams, and there is no clear link between ad spend and enrolled students or patients seen, especially across multiple campuses or locations.

Octify optimizes for outcomes, not clicks. We connect campaigns to the client's CRM so Meta and Google learn from qualified leads, and we report the metrics that matter to leadership: cost per enrolled student for universities, and cost per booked and attended patient for clinics, broken down by campus or location.

Higher education: student recruitment campaigns for undergraduate, graduate, and continuing education programs, built around each intake cycle.

Healthcare: patient acquisition for specialty and multi-location clinics, with location-level budgets and reporting.