Obdurate Systems

BACKGROUND

Please describe your company and position.

I am the Owner&Interior Designer of Art&Interiors Cristiana Constantinescu

Describe what your company does in a single sentence.

Art & Interiors is an interior design studio, specialising in residential and commercial spaces. We provide space planning, design concepts, 2D drawings, 3D visualisations, material and furniture selection, and guidance during implementation.

Our approach combines functionality, aesthetics and personalised solutions tailored to each client’s needs and budget.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Obdurate Systems to accomplish?

• Automate brand visibility monitoring using AI, Semrush, and Google Search Console
• Reduce manual research
• Simplify consultancy scheduling through a booking system integrated into its website

SOLUTION

How did you find Obdurate Systems?

Referral

Why did you select Obdurate Systems over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Obdurate Systems were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Obdurate Systems developed an online booking system for my interior design website and an AI-assisted solution to support my brand’s visibility. They integrated Semrush, Google Search Console and Google Analytics to inform our SEO and content strategy.

The project focused on simplifying consultation bookings and helping me make data-informed decisions about my online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Time saved on monitoring brand visibility.
• Time spent on SEO research dropped to around 45 minutes per content piece.
• Increases in traffic, consultation bookings and revenue still need to be quantified before I can report them, but the results so far are promising!

Completed consultancy bookings

Search impressions

Keyword rankings

Organic search clicks

Website booking conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met the promised deadlines and addressed any issues lightning fast.
The process was documented and clear, my team knew exactly where to intervene and what feedback to provide.
The consultancy process went above and beyond with natural language that we've understood without a problem, as we are not technically inclined.

What was your primary form of communication with Obdurate Systems?

Virtual Meeting

What did you find most impressive or unique about this company?

• Their ability to find the problems in our strategy and deliver solutions on point.
• Their ability to communicate every detail in natural language.
• The speed of implementing their solutions and the support to maintain them.
• Sweet guys, great team.