OBA PR

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a media company 

Describe what your company does in a single sentence.

We run a digital media outlet publishing editorial content across business, digital marketing, home improvement, and lifestyle verticals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We needed external coverage that would signal to LLMs that we're a legitimate, citable source.
• We wanted to build stronger authority in the digital marketing space.
• We wanted AI tools to actually reference us when people ask questions.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR developed a strategy focused on getting our publication mentioned and linked from sources that AI models treat as authoritative. They worked on positioning our editorial voice in a way that made us more quotable and referenceable across the web.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started noticing our publication being surfaced in AI-generated answers within about three to four months, particularly around digital marketing topics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deadlines were hit, responses were fast, and it never felt like we were managing them. Honestly pretty low-maintenance for an agency.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They were one of the very few agencies we found who actually understood that getting cited by AI systems requires a different approach than classic SEO. That strategic clarity from the start saved us a lot of time.

Are there any areas for improvement or something OBA PR could have done differently?

Everything went well and there were no conflicts or friction on either side.

BACKGROUND

Please describe your company and position.

 I am the Partnerships Manager of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

We provide international freight and logistics services covering air, sea, and road transport to connect businesses with global markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Break into Southeast Asia and East Africa where we had capacity but zero brand presence.
• Attract freight forwarders and cargo agents as partners, a channel we hadn't tapped at all.
• Cut down the sales cycle by warming up prospects before the first call.

SOLUTION

How did you find OBA PR?

Referral

Why did you select OBA PR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR built a regional media strategy targeting trade publications and business outlets in our priority markets, handled all the outreach and content, and kept us out of the weeds so we could focus on operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from having no recognized presence in East Africa to closing our first freight forwarding partnership there within four months. The volume of RFQs coming from Southeast Asian cargo agents nearly doubled compared to the previous period, and we stopped losing deals early in the funnel because prospects already knew our capabilities before we picked up the phone.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and organised.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They understood the freight world well enough to pitch angles that actually resonate with cargo and logistics buyers.

Are there any areas for improvement or something OBA PR could have done differently?

 Nothing we'd change honestly, they delivered on everything they promised.

BACKGROUND

Please describe your company and position.

 I am the Head of Administration of an ecommerce company 

Describe what your company does in a single sentence.

We're an online shop covering everything from fashion and footwear to gadgets and beauty products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Raise our founder's profile in the business world.
• Get our brand in front of a wider audience beyond paid channels.
• Build real credibility through media coverage that shoppers and partners would actually respect.

SOLUTION

How did you find OBA PR?

Referral

Why did you select OBA PR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

They came in, figured out what made our store worth talking about, and built a media strategy around that. They handled all the outreach, found the right angles for different publications, and kept things moving consistently. Along the way they also worked on our founder's positioning, which ended up with him becoming a Forbes member and it’s something we genuinely didn't expect when we first signed on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media coverage opened up supplier and brand partnership conversations that we couldn't crack before, and influencer collabs got a lot easier to close once we had something credible to point to. Our founder becoming a Forbes member on top of all that was something we never saw coming.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No chasing, no missed deadlines, no silence, they just got on with it.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Getting our founder into Forbes honestly. Most agencies stay in their lane with press lists and pitches, but OBA PR always thinks about our long-term credibility, and that made a real difference.

Are there any areas for improvement or something OBA PR could have done differently?

Looking back there's really nothing we'd change. We're already thinking about what the next engagement looks like.

BACKGROUND

Please describe your company and position.

 I am the Admin of an information technology company 

Describe what your company does in a single sentence.

We're a design studio that turns brand and product ideas into digital experiences, from identities to websites to interfaces that actually connect with the people they're built for.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We needed people to actually find us when searching for design studios online.
• We wanted media coverage that actually reflected who we are, not just generic mentions that could apply to any agency.
• We were hoping to get in front of tech founders and marketing managers.

SOLUTION

How did you find OBA PR?

Clutch Site

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR dug into our positioning first, which we appreciated because they didn't just start firing off pitches. They built out a media strategy around our niche, secured editorial placements, and kept a steady outreach rhythm over several months that slowly but clearly moved the needle on how we showed up online.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months we saw a noticeable jump in organic traffic, somewhere around 35 to 40 percent, and started getting inbound inquiries from founders who'd seen us mentioned in industry publications. We hadn't had that kind of cold inbound before, so it was a real signal something was working.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We never felt like we were chasing them for updates, they were always a step ahead and flagged things before they became issues.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They actually understood the creative industry context, not just PR mechanics. A lot of agencies treat every client the same way, but OBA PR got that design studios speak differently and adjusted the narrative accordingly. That specificity made the coverage feel authentic rather than generic.

Are there any areas for improvement or something OBA PR could have done differently?

Everything clicked pretty naturally and we'd go back to them without hesitation.

BACKGROUND

Please describe your company and position.

 I am the Founder of a non-profit company 

Describe what your company does in a single sentence.

We're a non-governmental organization  dedicated to providing free health, education, and social services to unreached communities in remote and underserved areas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Build our brand's credibility so investors and partners could find and trust us online.
• Get consistent media coverage that communicates our impact and mission to a wider audience.
• Attract more institutional partnerships and donor interest through improved visibility.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR developed a full PR strategy for us, got us placed in several credible digital publications, handled press release writing and distribution, and helped shape how we tell our story to the public. They took the time to understand what we do as a charitable NGO before crafting anything, which really showed in the quality of the content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within about three months, we saw a noticeable uptick in website traffic — roughly 40% more organic visits — and secured placements in over 8 media outlets. We also had two new institutional partners reach out directly after reading about us, which was a big win for an NGO like ours.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were genuinely easy to work with. Deadlines were met, updates came proactively, and whenever we had a question or needed a change, they responded quickly — usually within a day. It felt less like a vendor relationship and more like a collaborative one.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how well they understood the nuance of communicating for a mission-driven, charitable organization. They didn't treat us like just another client — they actually cared about getting the message right, and that made a real difference.

Are there any areas for improvement or something OBA PR could have done differently?

It's difficult to think of anything significant to flag — the team delivered on everything they promised and communication was always clear. 

BACKGROUND

Please describe your company and position.

 I am the Chief Marketing Officer of an education company 

Describe what your company does in a single sentence.

We provide online courses and professional development programs designed for students and entrepreneurs looking to build practical, career-ready skills. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Get our brand featured in credible, internationally recognized media outlets to build trust with new audiences.
• Increase organic website traffic and improve our domain authority through earned media and backlinks.
• Position our founder as a thought leader in the online education space.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We ran a 3-month campaign with them. They started by getting a solid grip on our messaging — what we do, who we're for, why it matters — and then built the outreach plan from there. On the deliverables side: two press releases, a few thought leadership articles placed under our founder's name, and guaranteed editorial coverage in Forbes and Yahoo! Finance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic was up around 35% by the end of the three months, and we landed 5 confirmed editorial placements including Forbes. The domain authority improvement was actually faster than I expected — noticeable within about 60 days of the first articles going live. The most tangible result was a 20% jump in course sign-ups the month the Forbes piece dropped. That one was hard to ignore.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pretty smooth overall. Deadlines were met consistently and when we had questions or requested changes, they got back to us quickly. Nothing felt like it was slipping or being forgotten. Communication was clear without being overly formal. 

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

The media connections. Getting editorial coverage in outlets like Forbes isn't something most agencies can actually pull off — they did it, and it wasn't sponsored content either. It was real, unsponsored placement, which made a visible difference in how people perceived us. 

Are there any areas for improvement or something OBA PR could have done differently?

More mid-campaign check-ins would have been helpful. A brief weekly update email would go a long way. But that’s just my two cents! 

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of an arts, entertainment & music company 

Describe what your company does in a single sentence.

We provide professional publishing services and custom artwork for indie authors — helping them go from manuscript to market-ready book with polished formatting and original character illustrations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Position our studio as a go-to name for indie authors seeking professional publishing and illustration support.
• Get our story in front of the right media audiences to validate what we're building.
• Turn PR coverage into a real pipeline — more authors finding us, more conversations started.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled everything from strategy to execution — messaging, press releases, media pitching, and placement outreach. Mainly focused on publications and communities where indie authors actually spend time. We had a consistent rhythm of pitches going out and regular check-ins to keep things aligned.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Still ongoing, but we've seen more authors reaching out who mentioned finding us through coverage. Inbound inquiries have picked up noticeably since the campaign started. The brand is getting in front of the right people, which was the whole point.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive — never felt like I was chasing anyone. Deadlines were met consistently and when I had last-minute input, they worked it in without making it a big deal. Communication was straightforward and didn't waste my time.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They actually understood the indie author world, which isn't a given with PR agencies. The messaging felt native to the community, not like it was written by someone googling the industry for the first time.

Are there any areas for improvement or something OBA PR could have done differently?

A quicker mid-month update would be nice — just a short pulse check between the monthly reports. Minor thing though, overall the experience has been solid.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a traditional Medicine company.

Describe what your company does in a single sentence.

We sell traditional herbal medicine and natural health products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Help us get our name out there and build real credibility in the region.
• Make it easier for people to discover us online, especially through newer search tools.
• Bring more structure to how we communicate our brand and story.

SOLUTION

How did you find OBA PR?

They reached out to us

Why did you select OBA PR over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to OBA PR without a clear structure in how we present ourselves, so the main focus was to figure that out and build a direction we can actually follow.

They helped us shape our brand messaging, understand how to position ourselves better, and guided us on where and how we should show up — both in media and online. There was also a focus on improving how we appear in search and newer AI-driven platforms.

Overall, it was less about one-off tasks and more about setting a foundation we can build on going forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable increase in brand mentions online, got featured in a few solid media outlets, and our social media following grew. Overall the visibility improved more than we expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized. They delivered on time and were always responsive — never had to chase them for updates.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Honestly, how well they understood our niche. Herbal and traditional medicine is a specific space and they got it without much explanation.

Are there any areas for improvement or something OBA PR could have done differently?

Not really, honestly. We'd just say keep doing what you're doing.

BACKGROUND

Please describe your company and position.

 I am the Founder of an other industries company 

Describe what your company does in a single sentence.

We specialize in organizing high-end corporate events, exhibitions, and brand activations across multiple industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Build stronger brand visibility and recognition in local and regional markets.
• Strengthen our presence in AI search.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from OBA PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to build a solid media strategy and trusted OBA PR to lead that for us. They helped shape the direction, and now we’re in the process of implementing it together.

At the same time, we were also looking to improve our presence in AI search, so part of the work was focused on making sure our brand shows up better across AI platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started seeing more visibility across different platforms, especially in search and AI-related results, and more people began reaching out to us.

Overall, there’s been a noticeable increase in interest and inbound inquiries since we started working together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They hit deadlines, kept communication clear, and were always quick to jump in when we needed something.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

I’d say how well they understand both PR and the AI/search space — it’s a pretty rare combination. It didn’t feel like generic PR, they really tailor everything to where the market is going.

Are there any areas for improvement or something OBA PR could have done differently?

We’re happy with how it’s going so far, and we’ll likely continue working together through the end of the year.

BACKGROUND

Please describe your company and position.

 I am the CEO of an education company 

Describe what your company does in a single sentence.

We provide an online educational platform offering exam-focused study materials for students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Improve LLM recognition
• Attract more students and grow our user base
• Increase visibility online

SOLUTION

How did you find OBA PR?

Clutch Site

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

They basically took care of our PR from the strategy side to actually getting things published. Helped us get featured in the right places, reach relevant audiences, and just overall become more visible online.

They also worked on positioning the brand in a way that it can start appearing in AI-generated answers, which was something we specifically cared about. Overall, it felt like they understood what we needed and just handled it without us having to micromanage everything.
 
 
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started seeing more people discovering us online, more traffic to the platform, and a steady increase in new users.

We also noticed that our brand began appearing in more places, including getting picked up in some AI-generated responses, which was a big win for us. Overall, the visibility and interest in what we do clearly improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was very well organized and easy to follow. We didn’t have to chase them or remind them about anything, which honestly made the whole process much simpler.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

The way they approach visibility in both traditional media and AI-generated content felt very up to date and different from typical PR agencies.

Are there any areas for improvement or something OBA PR could have done differently?

We didn’t really see any issues.