OAKS LAB

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of a B2B2C platform that connects businesses, academic institutions, and individuals on a common network to interact with one another and share information.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OAKS LAB?

I hired OAKS LAB to help me build the MVP of my software platform.

SOLUTION

What was the scope of their involvement?

First, we had a number of collaboration sessions with OAKS LAB for them to dive deeper into what I was trying to build, why I was trying to build it, and the type of experience I wanted to deliver to the end customer. We really unpacked the full vision of the solution so that we could then break it down into small, individual components before start building it.

As for the technology stack, OAKS LAB used TypeScript as the main programming language. We also based the solution on the Google Cloud Platform and used React Native for mobile app development. Overall, they implemented quite a few solutions.

What is the team composition?

We worked with a project manager, a design lead, and a technical lead. The technical lead spent half of the time on the engineering side and the other half on leading the technical effort and defining the next steps. We also worked with a web engineer, a mobile engineer, and a QA engineer. Other teammates from OAKS LAB joined the project in a part-time capacity, such as the head of engineering, to make sure everything was good.

How did you come to work with OAKS LAB?

They came through a personal referral.

What is the status of this engagement?

We worked together from April–August 2024. We might still have some ongoing work, but the majority of the project has been completed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

OAKS LAB's work met our expectations.

How did OAKS LAB perform from a project management standpoint?

OAKS LAB delivered on time and on budget, and they communicated well with us. We used Jira, Slack, Google Docs, and email to collaborate — there were quite a few tools involved.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Jan (Technical Lead).

What did you find most impressive about them?

OAKS LAB's ability to solve problems was fantastic, as was their ability to stay focused on the outcome of the project.

Are there any areas they could improve?

I was really pleased with everything OAKS LAB did; there was nothing they could have improved on.

Do you have any advice for future clients of theirs?

I have no particular advice.

BACKGROUND

Introduce your business and what you do there.
I'm the founder and CEO of a platform in the segment of grief tech.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OAKS LAB?

I was looking to work with a partner and team experienced enough to deal with the complex digital product that I was developing. The product is a digital platform that simplifies the administrative process after someone from your family passes away unexpectedly. The platform aims to automatize and ease the bureaucratic burden that a person has to deal with when a relative passes away. 

Our product is complex and highly focused on security with different layers. The platform focuses on connecting users with professionals such as government consultants and mental health professionals. 

SOLUTION

What was the scope of their involvement?

OAKS LAB supports the development of our web platform and will build a mobile app in the second release. OAKS LAB is my external development team and has helped create the product's user journey, MVP's scoping, and go-to-market strategy. The team has conducted in-depth interviews with users and designed and optimized the strategy of our Meta and Google marketing campaigns currently running in the US. 

OAKS LAB does comprehensive research and analyses competitors. The team also looks deeper into competitors' security and enables me to collaborate with security third parties. The team uses Java, Python, and AI architecture to build my MVP. 

What is the team composition?
I work with a dedicated team that includes Jake (CEO & Founder), Igor (Head of Product), Marek (Product Manager), a project manager, a designer, a business analyst, a financial analyst, and a product engineer, and two marketing specialist who help with campaigns. I'm mostly in contact with Marek, who is the project leader.

How did you come to work with OAKS LAB?

I knew about OAKS LAB because I was watching their work. Two years ago, I considered applying for an open CMO position they had. While working for a partner, I met Jake at a networking event where I met my past colleagues, a venture builder I used to work for. I had several meetings with Jake and immediately saw he was already helping me without any promise from my side. I also talked with the team's chief of innovation and CTO.

I did extensive due diligence on venture builders and couldn't find a relevant team to work with at first. I asked around, reviewed use cases, and had several interviews with owners of various companies. OAKS LAB came as the most experienced team among the two other service providers I was considering.

The team offered added value from the beginning by looking into how to connect me with other enterprise partners and investors, which was something that none of the other companies offered me. OAKS LAB was keen to work on my project and had experience building products with high-security layering.

How much have you invested with them?
We've spent around €50,000 (approximately $55,000 USD), and we're planning to start another phase that will cost around €80,000 (approximately $88,000 USD). 

What is the status of this engagement?

We began working with OAKS LAB in May 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to OAKS LAB, I now have good traction and have negotiated with investors, which I lacked before. We're pivoting to MVP scoping, which is very important after the market validation and was my key objective for this cooperation. The team runs a successful product, and I'm very happy with our MVP scope. 

OAKS LAB is patient with me. The team's professionalism is high, and I'm very happy. OAKS LAB has more on their mind than I have, providing an external point of view of the project. Each teammate does very well at different tasks.

How did OAKS LAB perform from a project management standpoint?
I meet with OAKS LAB in person two times a week. We also communicate daily in Slack and call each other for urgent matters. We discuss every week with OAKS LAB and analyze results every second day.

What did you find most impressive about them?

OAKS LAB's most impressive quality is their dedication to work. I can see that they really believe in the product and want to make it successful. OAKS LAB shares our drive for success. When I've worked with other agencies, I've felt that some teammates just want to do their job and receive an invoice. With OAKS LAB, every day, I sense that the team believes they can help me make the product successful.

Are there any areas they could improve?
I can't think of anything OAKS LAB can improve on. The team has gone above and beyond what I pay. 

Do you have any advice for future clients of theirs?

I suggest being transparent with OAKS LAB. Believe in your product even though you get bad results or things don't go as you want during the process. Don't lose yourself in the middle of the development process because if you believe in your product, it will come true.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of My Blue Hero

Describe what your company does in a single sentence.

My Bue Hero MarketPlace & EMR

We aim to remove barriers that prevent children with special needs and other related intellectual and development disabilities (IDDs) from accessing high-quality specialty healthcare. My Blue Hero simplifies the search process by providing a comprehensive guide to help your family navigate these challenging times, all in one place.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OAKS LAB to accomplish?

• We aim to remove barriers that prevent children with special needs and other related intellectual and development disabilities (IDDs) from accessing high-quality specialty healthcare
• Build Support & Reduce Stigma Social stigma can be isolating. My Blue Hero fosters a supportive community that embraces neurodiversity, providing the resources and networks you need to advocate for your child and celebrate their unique strengths.
• Navigate the Healthcare System The healthcare system can be overwhelming. My Blue Hero provides personalized support and comprehensive resources to help you navigate insurance, appointments, and treatments, making your journey smoother.
• Find Specialized Care Finding specialized care for your child shouldn't be an uphill battle. At My Blue Hero, we connect you with vetted healthcare specialists who understand autism and other intellectual and development disabilities (IDDs), ensuring your child gets the care they need with ease and confidence.

SOLUTION

How did you find OAKS LAB?

Clutch Site

Why did you select OAKS LAB over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OAKS LAB were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Landing Page

A simple website explaining what My Blue Hero is with the call to actions of logging in, signing up and finding a service provider.

• User Web Application

A web application allowing users to sign up, log in, search for service providers, filter service providers based on basic criteria, view service providers in a list and map view, and view a service provider profile page.

• Data Administration System

A third-party application (e.g. Google Sheets) allowing My Blue Hero team members to input and edit service provider data, which is then visualized for the user in the User Web Application.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

OAKS LAB went above and beyond to make sure My Blue Hero project was a success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As the founder for a startup can be challenge and lonely road. Oaks's Lab was breath of fresh air and noexpeptionallelite professionals but they treated me as family, expeptionall experience in very fast paced environment their attention to detail is unmatched.

What was your primary form of communication with OAKS LAB?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They treated me as family, expeptionall experience in very fast paced environment their attention to detail is unmatched.

Are there any areas for improvement or something OAKS LAB could have done differently?

I wish they had more flexibility to make adjustments to project timeline as I felt they weren't open to extend if needed. But exceptional experience overall and will continue to work with Oaks Lab.

BACKGROUND

Introduce your business and what you do there.

I am a co-founder of a fintech startup in the private equity capital-raising space. We have been in business for one year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OAK'S LAB?

We needed support from an outsourced engineering firm.

SOLUTION

What was the scope of their involvement?

OAK'S LAB provides us with outsourced product development and engineering services. Their team has built our website and platform for us, including the entire backend system needed for the platform.

What is the team composition?

We've worked with 10 teammates from OAK'S LAB, although their team has increased and decreased over time. For every project, they provide us with a full-service team, which includes a product manager, a designer, and some engineers.

How did you come to work with OAK'S LAB?

I had worked with OAK'S LAB at a prior company for over four years, so I knew them well and knew that they worked very well. Originally, we met them through a venture capital fund that knew them well and had used them before.

How much have you invested with them?

Since my first engagement with them, I've spent over $2 million in total.

What is the status of this engagement?

I originally worked with OAK'S LAB from 2017–2020. For my current company, I've been working with them since 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

OAK'S LAB's work has impacted our business in every way possible. They've basically developed our entire product from start to finish. They did the same for my past company, too, so they've been true partners to me.

How did OAK'S Lab perform from a project management standpoint?

OAK'S LAB is incredibly collaborative. They're a multifaceted team, which allows us to share requirements and work with them effectively. I've never seen them go over budget after a budgetary approval; there's never been a surprise. Prices might change depending on the scope change needs. Moreover, they're typically on time. although their team is often based in Europe, they work the US hours to help us build our products.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Andy (Chief Business Officer), Jake (CEO & Founder), and Theo (COO & Co-Founder). All three of them are fantastic to work with.

What did you find most impressive about them?

OAK'S LAB is very flexible, which is great for startups. They can up and downsize their team and understand when paying a bill is late by a few days. Basically, they understand the startup hustle and grind and are willing to work with them, which is great. I truly appreciate their flexibility.

Are there any areas they could improve?

The fact that we're working with OAK'S LAB for a second time proves that we really like their work. They've done a nice job of addressing feedback, so there's nothing I would have them change.

Do you have any advice for future clients of theirs?

Talk to multiple firms, compare costs, and ensure to know your budget in advance. OAK'S LAB is not an inexpensive firm. They do super high-quality work, so they're not cheap. For me, they were the right balance of flexibility, cost-effectiveness, and work quality.

BACKGROUND

Please describe your company and position.

I'm an executive of Allspring

Describe what your company does in a single sentence.

Our company provides generative-AI coaching on the tasks you have to do today

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OAK'S LAB to accomplish?

• Develop a prototype of a generative-AI role play for sales reps

SOLUTION

How did you find OAK'S LAB?

Referral

Why did you select OAK'S LAB over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OAK'S LAB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved developing an interactive ai-generated coach in Slack that would provide human-like role plays. This required prompt engineering, development of a administrative portal, database management, technology architecture, and documentation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strong user feedback on the prototype version of our product. Clear roadmap for future product development, with a good understanding of what is possible with this technology.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OAK'S LAB did a wonderful job of delivering on time and, especially when additional things came up. They also communicated clearly about changes in timing. Their interactions with us as non-technical clients were phenomenal. We had clear sprint planning and goals, daily check-ins, and ongoing communication through Slack. During the couple of times there were bumps, they handled our concerns with impeccable professionalism. A truly amazing partner for a fledgling startup

What was your primary form of communication with OAK'S LAB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The degree that working with them felt like a partnership. Their dev team and our product team felt like a single team. Their CEO and CTO worked with me and my cofounder as true partners - giving us counsel since they had seen many startups and being flexible with us as our needs changed.

Are there any areas for improvement or something OAK'S LAB could have done differently?

Honestly, not really. We are excited to work with them again in the future.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Karus.ai, an AI-powered auto finance company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OAK’S LAB?

We wanted to make consumer auto loans more accessible to customers, so we engaged OAK’S LAB. 

SOLUTION

What was the scope of their involvement?

We needed OAK’S LAB to build frontend assets for our company. The goal was to deliver machine learning (ML) and AI-based credit risk models to financial services companies. To do that, we needed a software platform that was scalable and secure; it must also support complex financial visualizations such as loss curves and prepayment curves. 

Given those requirements, the team built our portal using React and developed a backend big enough to process tens of millions of data points. For our website, they initially revised our existing code but eventually redid the entire platform. They did it with SEO in mind, so we didn’t have to engage them separately for that. 

What is the team composition?

I worked with six teammates from OAK’S LAB, including Rupert (Product Manager). 

How did you come to work with OAK’S LAB?

We had five sister companies at our venture capital firm, and they used OAK’S LAB. I called the CEOs and asked them about their experiences with the team, and they all had great experiences. As a result, we decided to work with them, too.

How much have you invested with them?

We spent less than a million dollars on their services. 

What is the status of this engagement?

Our engagement was from October 2022–June 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

OAK’S LAB helped us find our product-market fit and get to a point where we could close 10 enterprise customers. The team had a go-to-market focus with their technology build. We didn’t have a lot of bugs throughout the entire process even when we launched with big enterprise customers. We did have a few bugs here and there, but that was completely normal — the team was quick to fix them. 

How did OAK’S LAB perform from a project management standpoint?

They were decent at meeting deadlines. Their resources built the portal for scale, which was what we needed. We had daily meetings with them and communicated a lot. They used multiple platforms to manage the project, including Jira and Miro. 

What did you find most impressive about them?

The whole OAK’S LAB team — especially the product manager — truly dug in and got to know our business, which helped us gain revenue. Put another way, they were great at digging deep and understanding our business from a revenue model perspective. This ensured that whatever we built led to revenue. 

Are there any areas they could improve?

They could have more frequent product releases; they could do it every two weeks, for example. 

Do you have any advice for potential customers?

OAK’S LAB is good when you treat them like a true partner and an extension of your existing business. The more you bring them up to speed on what drives revenue for your business, the more success you’re going to have with the team. 

BACKGROUND

Please describe your company and position.

I am the Founder of Paper Crane Factory

Describe what your company does in a single sentence.

We develop brands and brand identity at the start up stage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OAK'S LAB to accomplish?

• Launch an app into the Apple and Google marketplace.

SOLUTION

How did you find OAK'S LAB?

Referral

Why did you select OAK'S LAB over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from OAK'S LAB were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired OAKS to deliver our app, Decision Pigeons, to the general population. We did the concept and illustrations/animation, they did everything else. They managed launching our app on both platforms, and ran project management from start to finish.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered everything we needed and added conceptually to the project. We thought it would be relatively simple, and although it was not at all simple, they made it feel that way. Couldn't be more excited about their deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exemplary, we now use their system at our work we liked it so much. Thoughtful and timely contact, they let us know when they were waiting on us for something which was key for us to move forward, and they hit their deadlines at every sprint.

What was your primary form of communication with OAK'S LAB?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

OAKS has a really nice blend of smart people and a terrific culture. It's obvious everyone likes their job, which was inspirational to our leadership. Happy people doing great work is infectious.

Are there any areas for improvement or something OAK'S LAB could have done differently?

We are dreamers and OAKS are dreamers, so I wouldn't change a thing. They deliver on vision and bring things to life in a way that exceeds expectations.

BACKGROUND

Please describe your company and your position there.

I’m the Co-Founder of Capital Markets Gateway (CMG), a FinTech company with offices in Chicago, New York, and Seattle. Our company provides a technology platform that is modernizing the equity capital markets.

The platform connects investors and underwriters, delivers integrated market data and analytics, and offers full transparency, and workflow efficiencies. The system is currently used by more than 100 buy-side companies and 15 investment banks in the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OAK'S LAB?

In the initial phase of our engagement with OAK’S LAB, we needed high-quality talent to augment our development team.

As our company grew, we started facing the challenge of scaling our team fast enough to build features that would meet the growing demands of our clients. In both phases, OAK’S LAB has been exceptional. OAK’S LAB has two separate divisions focused on early-stage startups (OAK’S DIGITAL) as well as growth-stage startups (OAK’S BOOST).

By having both of these divisions they’ve been able to successfully support us throughout our journey as our needs evolved.

SOLUTION

How did you select OKS'S LAB and what were the deciding factors?

In the initial phase of our engagement with OAK’S LAB, we needed high-quality talent to augment our development team. As our company grew, we started facing the challenge of scaling our team fast enough to build features that would meet the growing demands of our clients. In both phases, OAK’S LAB delivered.

OAK’S LAB has two separate divisions focused on early-stage startups (OAK’S DIGITAL) as well as growth-stage startups (OAK’S BOOST). By having both of these divisions they’ve been able to successfully support us throughout our journey as our needs evolved.

Describe the project in detail and walk through the stages of the project.

We started with a smaller team provided by OAK’S DIGITAL that played an important role in the product development in the early years of our company.

Once we raised our Series A in 2019, we needed to rapidly grow our team and so we transferred to OAK’S LAB’s second business division OAK’S BOOST, which helps growth-stage startups scale their tech teams.

OAK’S BOOST established a separate entity in the Czech Republic and hired new members on our behalf. We now have our own team working from a private office exclusively on our product.

Describe the recruitment process in detail.

We have had the opportunity to grow with Oak's Lab over the years, starting with 2 engineers to building a full team.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The team built by OAK’S BOOST plays an important role in the development of our product and has consistently delivered at a high velocity.

They are highly skilled and reliable. Having a team in Europe has also given us the strategic benefit of enabling us to support our product during off-hours and holidays in the US.

How effective was the workflow between your team and theirs?

Everything from OAK’S LAB has always been very well structured and organized. After transitioning to OAK’S BOOST, we got a dedicated Operations Manager who has been the main point of contact for us and the key person running the operation.

The Operations Manager oversees a team of a Finance Controller, Recruiter, and Legal Specialist who together run the entity and ensure that everything is running smoothly.

What did you find most impressive or unique about this company?

The OAK'S LAB's ability to support startups at any stage is impressive. For early-stage startups, they have high-quality teams that are able to design and build products from scratch.

For growth-stage startups, they have a model that allows you to build your own entity in Europe with no admin required.

Are there any areas for improvement or something they could have done differently?

When we needed to scale, OAK’S BOOST set up an office that could fit only about 17 people. We outgrew it after a short period of time and needed to move to a new space.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Vette, a company that allows people to make money in their free time by phone interviewing applicants on behalf of companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OAK'S LAB?

We were looking for a company that can build our proof of concept into a fully-functioning product.

SOLUTION

What was the scope of their involvement?

We started with a two-week foundation phase where we went through every aspect of the business, including the development roadmap and strategy.

We decided to work in Sprint for each phase of the build so everyone is held accountable and from there, we started the web app development.

What is the team composition?

We work with three engineers, a designer, and a financial consultant.

How much have you invested with them?

So far, we’ve spent around $200,000.

What is the status of this engagement?

Our ongoing partnership started in October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their approach to development helps keep me accountable since I oversee many aspects of the project from a business perspective. They really put the process in a way that I can understand and help me focus on my responsibilities as a CEO.

How did OAK'S LAB perform from a project management standpoint?

They perform well from a project management perspective, as they’ve never missed a deadline.

We manage the project through JIRA and Confluence, and typically communicate via Slack.

What did you find most impressive about them?

We’re impressed with their entrepreneurial approach to handling their projects. They’re not just building and relying on my requirements, they challenge me and keep the process as realistic as possible.

Are there any areas they could improve?

The only challenge we’ve had is the time zone differences, as meeting with them requires me to wake up earlier than usual. I’m not much of a morning person but for them, I’m willing to make an exception.

Do you have any advice for potential customers?

As the sole owner of my company, I have to monopolize my time between engineers and the business so if you’re looking to work with OAK’S LAB, I would suggest divvying out responsibilities from the client standpoint.

BACKGROUND

Please describe your company and your position there.

When I started with Oak's Lab, I was an entry level employee tackling a project for my event management company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OAK'S LAB, and what were your goals?

We aimed to build a communication software that allowed multiple vendors, clients and suppliers to coordinate everything they'd need to carry out their event on one, integrated software solution. There was never anything like that in the event management space before, so we believed there could be a massive opportunity.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met Andy, Oak's Labs' CBO, at a conference in Oakland. Him and I discussed his company and the loopgroup idea. We realized that there was a potential synergy between how we looked at product, our backgrounds in event management and our vision for a project of this size. After going through a couple meetings and quotes, we decided to give Oak's Lab the lead on the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

My favorite thing about Oak's Lab is how they kick off the project. They bring everyone involved in the process in the room to learn about the idea, the vision, the process and what needs to be accomplished. From there, they assign you an interim team that works with you every step of the way to carry out the project. Our organization was stellar and everything was tracked in Confluence. For our design, we used Figma and Miro.

How many people from the vendor's team worked with you, and what were their positions?

The team was made up of a Product Manager, Vojta, a Lead Designer, Jana, a Lead Engineer, Ali and another Engineer David.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our goal with loopgroup was to build an entire communication concept that fit the needs of event planners and their suppliers. There was some iteration over this process and we made sure we got things right. The deliverables came out excellent. Our design worked for the problem what we were trying to solve and it looked amazing. Everything was ridiculously functional and you could really see the Oak's Lab touch come out in our final results.

Describe their project management style, including communication tools and timeliness.

The project management was lead by our assigned manager, Vojta. He gathered every resource from the different sectors of the team and made sure we were on the right track. Everyone set the direction in a productive and flawless way. We'd meet each morning and go over the previous day's work along with mapping out our sprint.

What did you find most impressive or unique about this company?

The Oak's Lab model works unlike anything else I've seen in custom software development. Having a team that was specific to ua, passionate about our vision, and worked like hell to make it a reality is unprecedented. I can't say enough good things about working with them.

Are there any areas for improvement or something they could have done differently?

Honestly, there's none. I wish loop's timing would've been better. Pricing was a little high, but I believe in a different market, we would've gotten it where it needed to be.