Nucreo

BACKGROUND

Please describe your company and position.

I am the Head of Media Buying of a media buying company

Describe what your company does in a single sentence.

LEADING MEDIA BUYING COMPANY

Engaged in the lead generation and testing the affiliate campaigns. Consists of more than five large teams focused on the particular traffic sources and strategies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucreo to accomplish?

• Video production and static creatives for advertising campaigns
• Scriptwriting and execution of marketing strategy
• Data analytics

SOLUTION

How did you find Nucreo?

Referral

Why did you select Nucreo over others?

• Good value for cost
• Referred to me

How many teammates from Nucreo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

If I’m being honest, the Nucreo team impressed us from the first meeting.

They didn’t waste time - quickly broke down our current challenges, understood our goals, and gave us clear, practical suggestions on what we could improve and test next. It felt like they were genuinely involved, not just providing a service.

We decided to start with their Performance Pilot package to see how things would go. The videos came back fast - and the quality was honestly higher than we expected for a test run. After that, we moved to the growth format. Again, everything was delivered even faster than promised. Our team actually had to push hard to spend the full test budget because the creatives were coming in at such a strong pace. That’s exactly the speed we’d been looking for!

At first, we worked on the scripts together with our in-house team because we weren’t sure how well an external team would handle that part. But once we saw the first few scripts, it became clear they really know the market and have solid experience working with different teams. So we fully handed the scripting over to them - and that turned out to be the right decision.

The visuals and design are great, but what really matters is that the concepts perform. We’re seeing strong conversions, and more importantly, results we can confidently scale. We’ll definitely continue working

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a nice improvement in performance metrics compared to our previous creatives. The new videos changed 37% CPR and 29% CPA costs. More importantly, we were able to identify scalable angles much faster than before, which allowed us to increase budgets

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The videos came back fast - and the quality was honestly higher than we expected for a test run

What was your primary form of communication with Nucreo?

Virtual Meeting

What did you find most impressive or unique about this company?

Everything was delivered even faster than promised. Great communication

Are there any areas for improvement or something Nucreo could have done differently?

No