Northlight AI

BACKGROUND

Please describe your company and position.

I am the Founder of FeiModern Inc.

Describe what your company does in a single sentence.

I help female coaches and speakers close the gap between who they've actually become and how they're showing up online through branding & web design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northlight AI to accomplish?

• Help Fifa Tran structure and position her existing intuitive AI expertise — building confidence, clarity, and a strategic framework to turn that expertise into new AI-forward revenue streams within FeiModern.

SOLUTION

How did you find Northlight AI?

Referral

Why did you select Northlight AI over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Northlight AI were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

When I came into NorthLight's AIPC mastermind I'd been using AI extensively in my branding and web design work. I knew it was powerful, and I knew I wanted to better understand workflows and builds for my my business and my clients. Susan has a rare ability to look at what you're already doing and help you see the structure in it. Since the program, I've launched AI workshops, built out my own AI tools and systems as a new revenue stream and built internal AI tools that have meaningfully refined how FeiModern delivers branding work. Neither of those would have happened as fast - or as clearly - without the coaching and the cohort. If you already have AI instincts but feel like you're not fully capturing the value of what you know, this is the program that helps you close that gap!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launched AI workshops, tools and platforms as a new revenue stream. Built internal AI tools to refine FeiModern's branding process. Moved from informal, intuitive AI use to a positioned, monetizable AI practice with clear client offerings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Susan was a really great communicator, extremely knowledgeable and always answered all of our questions. She was very informed with all the latest AI updates especially with things rapidly changing in the AI landscape. When she didn't know the answer to something, she would make sure to get us the answers asap. Every session hosted was highly informative.

What was your primary form of communication with Northlight AI?

Virtual Meeting

What did you find most impressive or unique about this company?

Susan is exceptional at what she does. She has an incredible depth of knowledge about what's happening in the industry, so whenever I had a question, I always knew exactly who to turn to. That level of expertise really stood out to me. What impressed me even more was her ability to explain complex concepts in a way that is so easy to understand. She has a real gift for breaking things down and making them approachable. I was especially fascinated by her thought process when it came to building AI platforms and tools. The way she thinks about creating context, structuring prompts, and guiding us on how to communicate effectively with AI to get the results we wanted was incredibly insightful. Honestly, there were so many moments where I found myself wondering how her brain works. The depth of her thinking, combined with her ability to teach it so clearly, was something I truly appreciated and admired.

Are there any areas for improvement or something Northlight AI could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the Founder and GTM Strategist of Cascading Leadership

Describe what your company does in a single sentence.

Fractional head of growth/GTM for pre-product market fit B2B founder-led companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Northlight AI to accomplish?

• Work with Dr. Kanichirayil to build a high-leverage, AI-driven business model focusing on monetizing IP and a large audience into books - using AI tools customized to his work as a GTM specialist working with early-stage companies.
• Work with Dr. Kanichirayil to optimize content creation, distribution, and repurposing process using AI tools

SOLUTION

How did you find Northlight AI?

Online Search

Why did you select Northlight AI over others?

• Company values aligned
• Other

How many teammates from Northlight AI were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

 Everyone's talking about ai. Everyone's playing around with ai, but how many of us are actually utilizing AI to the fullest potential?

That's a critical question to answer, and whether you're a solopreneur or you are the founder of a small team, you need to figure that out. But what often happens is that when founders and solopreneurs try to integrate AI into their environment, it has no coherent strategy and it's kind of a mishmash of all sorts of things.

Sometimes it can be completely overwhelming, where you don't know where to start, so if that describes some of the problems that you're facing, then I would highly recommend that you connect with Susan Diaz and join the Marketing Power Circle.

So what that program does, and Susan facilitates it, it allows small. Team founders or solopreneurs to get really focused on the key things within AI that's gonna pay big dividends within their business. It's a cohort format program. You have structured learning items, plus you have an accountability team, you.

And mentorship that allows you to really focus in on the things that are gonna pay off immediately without any of the AI hype or fluff. And the big benefit of it for me was that it allowed me to focus in on the things that were gonna be immediately impactful for the things that I was doing.

One of the most important things that founders need to focus on is knocking out and automating as much as possible so that they can focus on high leverage work. And that's one of the things that I got out of being part of Susan's cohort, and I'm still a member of that group.

So if you're a founder. You're leading a small team as the founder and you wanna free up bandwidth to do high leverage work and still get a coherent AI strategy in place. I strongly encourage you to connect with Susan and join the marketing Power Circle. 
All of the work inside the cohort was focused on building AI automation tools to optimize content distribution and production as well as repurposing that content to create monetization and start the process of writing a book. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Advanced AI workflow integration into book writing and GTM processes. Developed a repeatable, AI-assisted content organization and distribution system. Progressed from general high AI awareness to custom, role-specific AI implementation within 2 months inside the program.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly responsive and no issues on timelines or deliverables. 

What was your primary form of communication with Northlight AI?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered a high-touch and bespoke service.

Are there any areas for improvement or something Northlight AI could have done differently?

none