Most agency relationships are built backwards. The agency gets paid the same whether you grow or not, so the incentives never line up. We built North Track Digital to work differently.
NTD is an ecommerce growth agency in Lake Orion, MI, and we operate as partners, not vendors. That shows up in how we structure every engagement. For growth management, we tie a meaningful part of our compensation to your results, often around 5% of net sales above an agreed baseline. For build work like website design, replatforming, or launching a new sales channel, we scope a clear project fee upfront, then roll into a performance partnership once the foundation is in place. Either way, the structure is designed so that our win and your win are the same number.
We manage growth across the full ecommerce stack: Shopify, Amazon, Google Ads, Meta, email and SMS, creative strategy, and conversion optimization. One team, one plan, no channel silos pointing fingers at each other.
The results speak plainly. We helped Kutzall, a carving tools brand, hit a record-breaking Black Friday Cyber Monday. We took Tossits from a standing start on Amazon to consistent, profitable growth. We work with brands in home goods, tools, pet, health, and industrial niches, and the approach holds across all of them: find the real profit levers, cut wasted spend, and scale what works.
NTD was founded by Daniel Cunningham, an ecommerce growth operator with 12+ years in digital marketing, including time as Director of Paid Social at Rossman Media. The agency runs on a simple conviction: earn trust first, prove value early, and build partnerships that last for years, not contract cycles.
If you're an ecommerce brand looking for a partner with real skin in the game, we should talk.
Ecommerce MarketingPay Per ClickSocial Media Marketing
$10,000 to $49,999
Mar. 2025 - Mar. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The personal touch and ability to customize a reporting system and strategic approach aligned with our goals."
Sep 14, 2026
President, Kutzall Tools
Mike Oliver
Verified
Manufacturing
Marine City, Michigan
11-50 Employees
Online Review
Verified
North Track Digital LLC provided digital marketing services for a grinding tools manufacturer. The team managed the client's Meta and Google Ads and implemented promotional strategies.
North Track Digital LLC helped the client experience month-on-month growth for their digital ad campaigns. The team also increased the client's organic social reach and followers. North Track Digital LLC's communication was top-notch, and they consistently exceeded the client's expectations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President of Kutzall Tools
Describe what your company does in a single sentence.
We manufacture structured tungsten-carbide grinding tools.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire North Track Digital LLC to accomplish?
Grow online Shopify sales profitably through Meta Ads, Google Ads, & Email Marketing.
SOLUTION
How did you find North Track Digital LLC?
Referral
Why did you select North Track Digital LLC over others?
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from North Track Digital LLC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Developed a detailed costing model of marketing and advertising costs associated with our brand.
Managed our Meta & Google Ads
Worked with our Organic Social team to collect content from our community and establish direct relationships.
Promotional Strategies: Combined lead generation, customer content, and advertising to launch successful campaigns such as Black Friday/ Cyber Monday
Clear Communicaton: provided analytical transparency and guidance to support concident marketing decisions
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We continuously experienced MoM growth for our digital ad campaigns, while increasing our organic social reach and followers.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team's communication was top-notch through multiple forms, always going beyond and setting ourselves up for success long-term.
What was your primary form of communication with North Track Digital LLC?
Virtual Meeting
What did you find most impressive or unique about this company?
The personal touch and ability to customize a reporting system and strategic approach aligned with our goals.
Are there any areas for improvement or something North Track Digital LLC could have done differently?
Not at time time.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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