North Track Digital LLC

Most agency relationships are built backwards. The agency gets paid the same whether you grow or not, so the incentives never line up. We built North Track Digital to work differently.

NTD is an ecommerce growth agency in Lake Orion, MI, and we operate as partners, not vendors. That shows up in how we structure every engagement. For growth management, we tie a meaningful part of our compensation to your results, often around 5% of net sales above an agreed baseline. For build work like website design, replatforming, or launching a new sales channel, we scope a clear project fee upfront, then roll into a performance partnership once the foundation is in place. Either way, the structure is designed so that our win and your win are the same number.

We manage growth across the full ecommerce stack: Shopify, Amazon, Google Ads, Meta, email and SMS, creative strategy, and conversion optimization. One team, one plan, no channel silos pointing fingers at each other.

The results speak plainly. We helped Kutzall, a carving tools brand, hit a record-breaking Black Friday Cyber Monday. We took Tossits from a standing start on Amazon to consistent, profitable growth. We work with brands in home goods, tools, pet, health, and industrial niches, and the approach holds across all of them: find the real profit levers, cut wasted spend, and scale what works.

NTD was founded by Daniel Cunningham, an ecommerce growth operator with 12+ years in digital marketing, including time as Director of Paid Social at Rossman Media. The agency runs on a simple conviction: earn trust first, prove value early, and build partnerships that last for years, not contract cycles.

If you're an ecommerce brand looking for a partner with real skin in the game, we should talk.