NITRO PLUG Digital Marketing

BACKGROUND

Please describe your company and your position there.

Construction company that services large residential and commercial jobs. I am the EVP of sales & marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NITRO PLUG Digital Marketing?

Improve our search engine optimization and start running paid ads.

What were your goals for this project?

More viable leads and more jobs.

SOLUTION

How did you select this vendor?

This vendor was revered as an excellent construction SEO and PPC service provider and that's what initially led us to them.

Describe the project in detail.

SEO Improve our rankings in our keyword space by addressing issues on our website and creating additional content. PPC Start running lead generation ads that bring new business.

What was the team composition?

They have a large team, we spoke with a couple of sales/business development team members. Then we had two additional team members run an SEO analysis before we were assigned our SEO and PPC managers. We typically meet with them weekly to cover campaign performance.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our VP of Marketing had been researching internet marketing providers, so we could begin to tackle that realm. We had no experience in any type of online advertising, pay-per-click, or search engine optimization etc. In fact, our website was horrific. We spoke to this company and were immediately turned on by their level of knowledge in the construction and marketing space. It was obvious to us that we were talking to experts in construction marketing and SEO. We had a few meeting because we wanted to make sure we were ready to pull the trigger and we did. We've been working with NITRO PLUG Digital Marketing for a little over a year now. They did our website, and still do our PPC and SEO. I must say that I am more than satisfies with what they've been able to accomplish. We had to restructure our lead management process because we weren't prepared for the amount of leads that would be coming in. Great work, I highly recommend!

How effective was the workflow between your team and theirs?

The workflow was perfect, they work with our internal marketing team and work around our schedules.

What did you find most impressive about this company?

Definitely their experience and professionalism. It stands out and it's one of the primary reason we went with them.

Are there any areas for improvement?

Nothing that I've seen yet.

BACKGROUND

Please describe your company and your position there.

Cal First Contracting is a commercial contracting company that serves the California region. I am the VP or Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NITRO PLUG Digital Marketing?

We hired Nitro Plug Digital Marketing to replace our former digital marketing agency. Among other things, we specifically have them focus on search engine optimization (SEO) and pay-per-click (PPC) ads.

What were your goals for this project?

Generate more quality leads.

SOLUTION

How did you select this vendor?

We interviewed several agencies and they had the most experience in our industry and had excellent reviews.

Describe the scope of their work in detail.

Assess our PPC & SEO status Lower CPA for PPC campaigns Increase rankings for primary keywords Address website issues

What was the team composition?

The Nitro Plug team works closely with our marketing department and we have weekly meetings to go over results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have completely improve SEO and PPC performance for us. Our spend is more efficient and we get more organic website. traffic. The success has been amazing!

How effective was the workflow between your team and theirs?

Very effective workflow between our teams. Nitro Plug has a project management system that we have access to and use to communicate outside of meetings. You can tell that they do this a lot and have a good system for workflow.

What did you find most impressive about this company?

Their experience was bar none the best of any company we spoke with. They had a lot of research that they had conducted on our company prior to our initial meeting, and that was very impressive.

Are there any areas for improvement?

Not that I can think of.