Nigel Adams Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Polycote UK

Describe what your company does in a single sentence.

Supply and install resin floor coating and repair materials primarily to businesess but also the domestic market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amply Digital to accomplish?

• Improve SEO Performance
• Improve PPC Performance

SOLUTION

How did you find Amply Digital?

Online Search

Why did you select Amply Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Amply Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Amply Digital in March 2023 for ongoing SEO and PPC management to improve our search rankings, drive relevant traffic, and increase sales. Their comprehensive SEO strategy included regular audits, competitor analysis, keyword research, and both on-page and off-page optimisations. 
They ensured our website adhered to best practices by refining title tags, meta descriptions, URL structures, and internal linking. Additionally, they implemented technical SEO improvements such as structured data markup, website speed enhancements, and redirect management.

On the PPC side, they provided full management of our Google Ads campaigns, focusing on search ads, Google Shopping, and remarketing. Their approach included search query optimisation, bid management, ad copy testing, and bid adjustments based on user demographics, location, and device performance. 
We received detailed monthly reports on traffic, conversions, keyword rankings, and cost per acquisition, along with strategic recommendations to continually refine our campaigns.

Throughout our partnership, Amply Digital demonstrated in-depth expertise, transparency, and a data-driven approach that significantly improved our digital marketing performance. Their proactive communication and willingness to adapt to our needs made them a valuable partner in achieving our marketing objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Throughout our time working with Amply Digital, we saw significant improvements across all aspects of their scope. Our website’s search rankings improved consistently, leading to increased organic traffic and higher visibility for key industry terms. Their on-page and technical SEO optimisations enhanced site performance, resulting in better user experience and engagement.

On the PPC side, their strategic management of Google Ads delivered strong results, with improved conversion rates, a lower cost per acquisition, and a higher return on ad spend. Their continuous optimisation of keywords, ad copy, and bid strategies helped maximise efficiency and drive more qualified leads.

The reports provided clear insights into progress, and their data-driven approach allowed us to make informed marketing decisions. Overall, their work contributed to a steady increase in website traffic, lead generation, and revenue, demonstrating the success of their strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amply Digital demonstrated excellent project management throughout our time working together. They consistently delivered work on time, with regular reporting and clear communication. Projects were tracked and reported both in person and via detailed reports, which were tailored to ensure we received the specific data Polycote needed to measure success.

The team was always available and highly responsive, quickly addressing emails, messages, and calls whenever needed. The weekly meetings, whether in person or remote, were invaluable in keeping us aligned on strategy and optimisations. Their proactive approach, attention to detail, and willingness to adapt to our needs made them a trusted partner.

We are truly grateful for their hard work, support, and expertise, which had a significant impact on our digital marketing success.

What was your primary form of communication with Amply Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Amply Digital was their ability to successfully execute complex SEO and PPC strategies while keeping us fully informed, even when we didn’t always grasp the more technical aspects. They took the time to explain everything clearly—sometimes repeatedly—ensuring we felt comfortable with the plan and understood how their work aligned with our goals.

Beyond their technical expertise, we always had complete confidence that they were working with us, not just for us. They truly felt like an extension of our team, listening to our needs, adapting their approach when necessary, and always prioritising what was best for our business. Their commitment to transparency, collaboration, and exceptional service made them invaluable partners.

Are there any areas for improvement or something Amply Digital could have done differently?

While our experience with Amply Digital has been overwhelmingly positive, one area for potential improvement would be the earlier recommendation of integrating their services into our systems. Had this been suggested sooner, we likely would have avoided considering other providers. 
However, we fully understand that these decisions often evolve as we work through projects together. Despite this, we are grateful for their continued support and the results they’ve delivered for us.