The New Standard

BACKGROUND

Introduce your business and what you do there.

I’m the press officer of Gestamp, an automotive company. We design, develop, and manufacture advanced metal components for major vehicle manufacturers, focusing on lighter, safer, and more environmentally friendly automotive parts such as body-in-white, chassis, and mechanisms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The New Standard?

We needed help building a distinctive positioning in Brazil.

SOLUTION

What was the scope of their involvement?

The New Standard provided PR services for us. They handled media outreach and pitching to leading Brazilian business and automotive journalists. The team also coordinated a press event for the inauguration of an industrial facility in Brazil. Moreover, they provided on-site communications support during the event and distributed press releases to Brazilian media outlets. The team also handled media follow-up and monitoring of coverage results.

What is the team composition?

We worked with 2–5 members of The New Standard’s team.

How did you come to work with The New Standard?

Someone referred The New Standard to me.

What is the status of this engagement?

We worked together from May–June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The New Standard's work increased our brand awareness and media visibility, contributing to a stronger corporate positioning in the Brazilian market. We also received press coverage.

How did The New Standard perform from a project management standpoint?

They delivered on time. We communicated via email and messaging apps.

What did you find most impressive about them?

The New Standard's deep knowledge of the local market was impressive. They also had strong relationships with both regional and national media outlets.

Are there any areas they could improve?

Overall, they did a very good job.