Branding | Advertising | Public Relations

At Neff Associates, our mission is to make your brand more successful.

We are a one-stop shop for all your marketing needs. From website design and development to branding and advertising, to media buying and strategy, to public relations and social media, we can do it all. With our wide-range of services, our recommendations are never biased, just carefully tailored to your needs.

We put our defining attention to detail, commitment to client needs, and creative spark into every project, large or small. Unlike other marketing agencies, virtually all of our cost effective, hard-hitting services are provided in-house.

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
1987
Show all +
Philadelphia, PA
headquarters
  • 15 S. 3rd Street 4th Floor
    Philadelphia, PA 19106
    United States

Portfolio

Key clients: 

 

  • Core States Group
  • East River Bank
  • Zavino Hospitality Group
  • 21st Century Cyber Charter School
  • Entrepreneur Works
  • Philadelphia Distilling
  • Del Frisco's Steakhouse
  • goPuff
  • BELFOR Property Restoration

Reviews

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Rebranding, Website, Marketing Materials & PR for Nonprofit

"They created a beautiful website that feels unique to us and is easy to navigate."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Neff Associates did a complete company rebrand, including a new logo, colors, and website. They also created organizational marketing materials and continue to help with marketing related items.

The Reviewer
 
2-10 Employees
 
Philadelphia, Pennsylvania
Claire Laver
Executive Director, Make the World Better Foundation
 
Verified
The Review
Feedback summary: 

Neff Associates maintains consistent communication and proactively builds a positive and effective working relationship. The team is incredibly creative and dedicated to providing excellent service. Their work is high-quality and has helped improve communication with various stakeholders.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director of Make the World Better Foundation. We're a nonprofit that works with communities to redesign and rebuild public parks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Neff Associates?

We initially needed a partner to help rebrand our organization, which included building a new website. That has since expanded into other marketing-related projects.

SOLUTION

What was the scope of their involvement?

Neff Associates’s first task was to reinvent our company logo and other branding components, like our company colors. That naturally led to the custom-built website, which they built entirely from scratch. We wanted a site that would speak to various visitors (e.g. funders, community members, and partners) and convey our work and culture in a clear and visual way. They conducted research to see what similar organizations were doing and then suggested what we might replicate or do differently. They developed a guidebook that outlines how to edit the website, which we use to train new team members.

Once the website project was complete, we then engaged Neff Associates to develop supporting brand documents, such as letterhead and other communication materials. They’re currently working on video and still photo collateral along with social media engagement guidelines. They provide ongoing management of our account and have also done some PR work, such as public outreach for our annual benefit concert.

What is the team composition?

We’ve worked with 5–8 people across creative design, account management, and web development. Their creative director is our main point of contact.

How did you come to work with Neff Associates?

We’d known the Creative Director for a long time, and he’d helped with some previous tasks. That relationship eventually became more formal, and we now work with a larger team at Neff Associates. 

How much have you invested with them?

We’ve spent between $25,000–$50,000.

What is the status of this engagement?

We partnered in January 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created a beautiful website that feels unique to us and is easy to navigate. It’s been nearly two years, and we’re still using the website without any desire to change much about it. They helped us figure out how to properly communicate with our external partners, and the strength of our brand shows through in a number of the visual components they designed.

How did Neff Associates perform from a project management standpoint?

They’re organized and responsive, consistently bringing on the right team members for specific portions of a larger job.

What did you find most impressive about them?

They’re highly creative and went well above what we were expecting in terms of creative materials and client communications. They ensured we were happy with their work and built a positive working relationship between our teams. We’re comfortable with their entire staff, which is committed to producing high-quality work and providing superb customer service.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for future clients of theirs?

They’re good at helping you determine project goals, but do your best to come prepared with what you want to accomplish. It’ll help the process be more efficient and effective.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re extremely responsive and willing to work on new projects.
  • 5.0 Cost
    Value / within estimates
    They've been really flexible in working within our budget.
  • 5.0 Quality
    Service & deliverables
    The quality of their work is excellent.
  • 5.0 NPS
    Willing to refer
    I’d certainly recommend them.

Digital & Traditional Marketing for HVAC Company

“They give good alternatives when things aren't working, and almost all of our projects turn out well.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Ongoing
Project summary: 

Neff Associates is the primary marketing agency for an HVAC company. They manage social media and traditional advertising campaigns, and they support creative strategy and brand development.

The Reviewer
 
201 - 500 Employees
 
Morton, Pennsylvania
Ashley Dennon
Executive Marketing Assistant, Oliver Heating, Cooling, Plumbing & Electrical
 
Verified
The Review
Feedback summary: 

Impressions, page visitors, and user comments have all increased since the start of the collaboration. Neff Associates provide clarity in their designs and is easy to work with. They are honest when strategies need improvement, and they always deliver their work quickly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a heating and cooling company. I'm the marketing executive assistant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Neff Associates?

We previously had all of our marketing in different locations. Our website provider and design team were spread out. We wanted to work with a marketing agency who could do our vendor buys, design work, and social media.

SOLUTION

What was the scope of their involvement?

We do direct mailing campaigns, and they also handle our accounts on Facebook, LinkedIn, Twitter, and YouTube. As of now, they're not doing our website, but they do everything else, including our marketing on billboards, television, and radio.

We work with them on creative strategy and are discussing some of the best ways to tackle campaigns for all of our services. We know how we want to be presented, so we go back and forth to set the look and make sure everything is in line with our brand guidelines.

They help us with our brand development as well. Our old branding was outdated, and we're currently converting our marketing over to one specific look. Now that everything is under one roof, our image looks the same across all our materials.

They oversee user comments on social media, but we are involved in the responses to those comments. Sometimes, our owner reaches out to commenters directly.

What is the team composition?

We have one main point of contact, and their team works well together. In all, the team includes about nine individuals.

How did you come to work with Neff Associates?

One of our competitors mentioned them. Based upon their recommendation, we met with them to discuss our campaigns. They made suggestions and made us feel more comfortable than the other company we considered for this project. They were a one-stop shop, and we felt they could handle our needs.

How much have you invested with them?

We've spent close to $150,000 so far.

What is the status of this engagement?

We started working together in April 2018, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our social media has grown, and impressions, comments, and page visitors have all improved significantly. Our newsletter gets us more phone calls, thanks to the look and clarity of their design. We've seen growth across all the campaigns they're involved in.

How did Neff Associates perform from a project management standpoint?

We meet once a month and have a regular phone call between meetings. They're easy to work with. They're always supportive, and they tell us whenever something is working or not working. They turn projects around within a couple of days, which is crucial to our work. We're heavily reliant on the weather, so that speed is necessary to our operations.

What did you find most impressive about them?

The whole team is creative and outspoken about their opinions. They give good alternatives when things aren't working, and almost all of our projects turn out well.

Are there any areas they could improve?

I don't have anything negative to say about them.

Do you have any advice for potential customers?

Be straightforward and give them your honest opinions. They have a lot of experience in the industry, and they are willing to tell you what isn't working and where they can help. They want their clients to succeed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Digital Marketing & Website Dev for Real Estate Co

“Our teams collaborated effectively and efficiently.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2018 - Mar. 2019
Project summary: 

Neff Associates developed a name and brand identity for a large city property to create interest in residential and commercial spaces. Services included digital media marketing, PR, and website development.

The Reviewer
 
51-200 Employees
 
Philadelphia Metro Area
Leo Addimando
Founder & Managing Partner, Alterra Property Group, LLC
 
Verified
The Review
Feedback summary: 

They successfully established a brand that has generated sales and opportunities in a competitive real estate market; rents were 10% higher than the pro forma. Neff Associates maintained a deep understanding of the naming and brand identity processes.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder and managing partner of Alterra Property Group, LLC, a real estate development, investment, and management company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Neff Associates?

My company needed to name and brand an entire city block. We hired Neff Associates to do digital media marketing and website development.

What were your goals for this project?

We wanted to create a property name and brand identity that would drive traffic—both physical and digital—to our new property, where we were developing residential and commercial spaces.

SOLUTION

How did you select this vendor?

My team selected Neff Associates after a thorough interview process with advertising, marketing, and PR firms spanning Washington, D.C., to New York City.

Describe the project in detail.

Neff Associates developed our brand identity, incorporating certain historical aspects of the location. They did social media marketing and PR, created digital and physical marketing materials, and developed our website.

What was the team composition?

My team worked with the owner of Neff Associates and an account executive, creative director, social media director, and PR director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are ahead of pace in a very competitive apartment leasing market, with rents 10% higher than our pro forma.

How effective was the workflow between your team and theirs?

Our teams collaborated effectively and efficiently.

What did you find most impressive about this company?

Neff Associates understood how to weave the historical nature of the site and other important contextual information, such as an existing train shed, into the naming and brand identity process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Architecture Planning Firm

"The project has been a tremendous success, and we're very happy with the new website."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2015 - Ongoing
Project summary: 

Neff Associates completed a website upgrade with a new design and marketing angle. They also provided limited SEO services, and are now working on a second website for a sister company.

The Reviewer
 
201-500 Employees
 
Philadelphia Metro Area
COO, Architecture Planning Firm
 
Verified
The Review
Feedback summary: 

The new design has been adapted to internal marketing and signatures. Neff Associates excelled at navigating multiple views and delivered a design that accurately conveys a broad range of engineering disciplines. The team was talented, professional, open to feedback, and responsive to demands.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are an engineering company with locations throughout the United States. We work in many different markets, building structures that range from gas stations to high-end restaurants.

What is your position?

I am the chief operating officer.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Neff Associates?

We needed a website upgrade. We hadn't worked on our site in years while, at the same time, our business had grown. We wanted to do something more than just a touch-up. Our aim was to have a new design and marketing angle for our company's image and direction. Our company offers a broad range of disciplines in-house. We needed a way to present that and to market to the different areas in which we work better. We didn't want to discourage a high-end restaurant from hiring us because of our gas station work and vice versa.

SOLUTION

Please describe the scope of your work with Neff Associates.

They developed our website and worked on our SEO [search engine optimization]. We don't generate many leads from our website, so there was no real need for online marketing. Our page is important for people who already know about us.

How did you come to work with Neff Associates?

I knew the owner [Daniel Neff] personally. The way in which we wanted to present very different architectural examples within the same space was an important issue for us, so we did consider two other companies and talked with them about our project. Ultimately, Neff Associates had the edge.

Could you provide a sense of the size of this initiative in financial terms?

The total cost of the project has been around $15,000.

What is the status of this engagement?

We started working together at the beginning of 2015. The website has been launched, and we're now working on a second one for a sister company.

RESULTS & FEEDBACK

Could you share any statistics, metrics, or other feedback from this engagement?

Beauty is in the eye of the beholder. It's a difficult thing to achieve, and we have an internal list of stakeholders, each with their own opinions. Neff Associates excelled in navigating differing views and coming up with a design that solved many problems. We've taken the design of the website and adapted it to our internal marketing, signatures, and everything else. The project has been a tremendous success, and we're very happy with the new website.

What distinguishes Neff Associates from other providers?

Their team was very professional and easy to work with and talented. Whenever we met with them, either in person or on the phone, every member was present, including the actual coders. I thought this was very helpful because there wasn't much information lost in translation. Everyone heard feedback directly from us, the client.

I don't know if we were the easiest client to work with, so perhaps Neff Associates wouldn't give us the same type of positive review. We were very needy and demanding regarding what we considered a unique issue. They handled the job very well.

Is there anything Neff Associates could have improved or done differently?

Cost is always an issue. Short of this, there isn't anything.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Community Non-Profit Organization

"The website is a beautiful brochure for our company."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

Neff Associates completed a website redesign that included a photo shoot and a large amount of content. They are also working on a rebranding effort.

The Reviewer
 
1-10 Employees
 
Philadelphia Metro Area
Rebecca Gerber
Communications Manager, Entrepreneur Works
 
Verified
The Review
Feedback summary: 

The new website is an attractive, accurate representation. Neff Associates is responsive and open in discussing the details and timeframe required to complete tasks. They are engaged with a vested interest in success and deliver results on par with their standards, despite working at a lowered rate.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are a non-profit organization serving the greater Philadelphia region. We operate as a small business development agency, specifically aimed at micro-enterprises with fewer than five employees. We offer small business training through classes, workshops, and one-on-one guidance. We are also certified as a community development financial institution. We offer loans ranging from $500 to $50,000, mostly for underserved entrepreneurs who have been turned down by banks, either because of credit issues or the loan size.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Neff Associates?

We were looking to undergo a website redesign and rebranding of our company.

SOLUTION

Please describe the scope of their involvement in greater detail.

We hired Neff Associates both for the rebranding project and also for developing our website. Their work also included a photo shoot for the website, which was a new experience for us.

How did you come to work with Neff Associates?

One of our clients connected us to them. Their work was great and they were willing to work within our budget, which was a concern for us as a small non-profit. Neff Associates liked our project and also wanted the experience of working with an organization like ours.

We did put out a request for proposal, getting five or six bids for it. Most of them came way outside of our budget.

Could you provide a sense of the size of this initiative in financial terms?

The total cost of the project was between $15,000-20,000. This included their rebranding work.

What is the status of this engagement?

We started working with them in the fall of 2014. The website should be live within a month.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The collaboration with Neff Associates has been excellent. The rebranding is a harder and much longer process on which we'll continue to work.

The website is a beautiful brochure for our company. We've received a great value, both in terms of price and quality of work.

How did Neff Associates perform from a project management standpoint?

Their creative director and lead designer have been excellent in working with us for every step of the way. They've been very responsive and open to discussing how long certain things would take, explaining to us what they would entail.

We have a content-heavy website, which involved more attention than usual on their part.

What distinguishes Neff Associates from other providers?

They were willing to work with us for much less than what their normal pricing would be. The process overall has been excellent. They've been invested in the project, especially considering what they are being paid for it. The quality of work has been on par with their standards.

Is there anything Neff Associates could have improved or done differently?

Our website acts as a resource for our clients and is very content-heavy as a result. Initially, we didn't have a clear idea of how long the website development would take, which lead to pushing back our schedule to an extent. This is more a fault of ours.

When starting out the rebranding process, we worked with people that have since left the agency. This led to a lack of responsiveness at the time. We discussed this with their leadership, and they assured us that it would not affect the website project, which has proven true.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web Design & SMM for Restaurant Group

“Their core values coincide with ours and I love working with them because of this.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2015 - Ongoing
Project summary: 

Neff Associates built a customized, professional website. The team completed the launch and is now working on a web page for a new brand and initial consultation for social media and branding services.

The Reviewer
 
1-10 Employees
 
Philadelphia Metro Area
Jason Brooke
Director of Operations, Zavino Hospitality Group
 
Verified
The Review
Feedback summary: 

Neff Associates delivered a simple, clean, visually appealing design. The team conducts regular meetings, completes quick turnaround times, and provides exceptional customer support. They are creative, offer honest feedback, and do not hesitate to propose a range of options to fulfill a request.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We're part of the Zavino Hospitality Group. We have two locations in Philadelphia. We are a group of restaurants.

What is your position?

I'm the director of operations and a partner in the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Neff Associates?

The original company website was built by me using a template. As we started to expand, it became more important to have a professional look.

SOLUTION

Please describe the scope of their involvement in greater detail.

Neff Associates took our vision for a website and built it.

How did you come to work with Neff Associates?

We found them through the owner of our company. He had worked with Neff Associates in the past. We liked their work and decided to hire them.

Could you provide a sense of the size of this initiative in financial terms?

I do not have specific information. We contract their services on a retainer.

What is the status of this engagement?

We started working with them a year ago. The website has been launched, and Neff Associates is currently working on the page for our newest brand.

We're discussing social media and branding services for the company. These are important elements, especially in the hospitality industry.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Neff Associates developed a simple, clean-looking website for us that I couldn't be happier about.

How did Neff Associates perform from a project management standpoint?

Their core values coincide with ours and I love working with them because of this.

We have personal meetings every two weeks with their team. I couldn’t speak any higher of them, from their support, to every other aspect of their work. They've been amazing in terms of turnaround times as well.

What distinguishes Neff Associates from other providers?

They're creative and generally nice people. I enjoy engaging with them and getting their feedback. They're not scared to confront our ideas, giving us alternatives to what we request. Options are always good.

Is there anything Neff Associates could have improved or done differently?

I have nothing bad to say about them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer