Narratives by Nazar

BACKGROUND

Please describe your company and position.

I am the Founder/Owner of Hometown Mercantile

Describe what your company does in a single sentence.

Home decor, fine jewelry, modern general store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Narratives by Nazar to accomplish?

• Build a clean, easy-to-shop Shopify store so customers can browse products, understand what is available, and complete purchases with less friction.
• Improve the website layout, navigation, and product presentation to create a smoother shopping experience and make both brands feel polished and easy to explore.
• Write SEO-friendly website copy, product descriptions, and page content to help the store appear in product, gift, retail, and Half Moon Bay top and first page searches.
• Clean up the product catalog by improving product names, categories, images, descriptions, and listing consistency for easier browsing and management.
• Increase in-store visits and online sales by strengthening local SEO, Google Business Profile visibility, social product connections, and citation cleanup.

SOLUTION

How did you find Narratives by Nazar?

Referral

Why did you select Narratives by Nazar over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Narratives by Nazar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Optimize SEO
• Clean up shopify/Ecommerce site
• Develop and implement a social media strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Track website growth through Google Analytics, including organic traffic, social traffic, direct visits, local search traffic, product page views, and browsing behavior.
• Measure e-commerce activity through Shopify and analytics data, including product views, clicks, add-to-cart actions, checkout activity, purchases, and online sales.
• Review customer actions such as website clicks, form submissions, phone clicks, messages, product engagement, and other signs of buying intent.
• Monitor Google Business Profile performance, including profile views, local impressions, website clicks, calls, direction requests, and actions tied to store visits.
• Use Google Search Console to track impressions, clicks, click-through rate, keyword growth, and stronger visibility for local and product searches.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team meets deadlines with no problem. They were incredibly responsive and attentive to our needs.

What was your primary form of communication with Narratives by Nazar?

Virtual Meeting

What did you find most impressive or unique about this company?

They are relatable and work hard to meet our needs, being willing to explore any areas of our digital presence that need attention.

Are there any areas for improvement or something Narratives by Nazar could have done differently?

none