Motiv8

Motiv8 (motiv8.solutions) is a revenue operations company in Ogden, Utah, founded in 2009. The Motiv8 RevOps Performance Suite combines buyer-first methodology, RevOps software, and expert Buyer Advocate services so B2B companies can build, run, and measure the revenue engines that turn buyer interest into attributable pipeline and revenue.

Motiv8 organizes the work into eight engine types: Demand Generation, Lead Generation, Lead Capture, Lead Discovery, Buyer Alliance, Sales Execution, Customer Development, and Engine Expertise. Client teams build Demand Generation, Lead Generation, and Lead Capture with Motiv8 tools. Motiv8 Buyer Advocates deliver Lead Discovery, Buyer Alliance, and Sales Execution as a service inside the client's Program. Customer Development runs as a client-operated tool or as a Motiv8 service. Engine Expertise develops the marketers, Buyer Advocates, sellers, and account teams on live Program work.

A Buyer Advocate runs discovery conversations that confirm a real win for the buyer, the seller, and the client, and produces a Program Opportunity. Buyer Alliance turns the handoff from marketing to sales into a trusted introduction. Sales Execution stays with the buyer through the close and verifies the revenue. Campaigns, web content, calls to action, conversations, and the post-sale experience all follow the same buyer motives.

Many clients run the suite with their own teams, using the software, the methodology, and Motiv8 coaching. Others split the engines: internal teams own some, and Motiv8 staffs the rest. Investment accrues by engine type and is reported beside influenced pipeline and revenue.

Motiv8 works with enterprise marketing and sales teams in healthcare, information technology, heavy equipment, and manufacturing.