Morena Abbagnato

Morena Abbagnato is a freelance Paid Media Specialist based in Bologna, Italy, managing Google Ads and Meta Ads campaigns for companies and web agencies across Italy.

She has worked in digital marketing since 2016, after years in-house on the client side. That background shapes her approach: every campaign decision is read in terms of budget, priorities and business impact, not platform metrics alone.

Services:
• Google Ads and Meta Ads account management, for new and existing accounts
• Account audits with a prioritized action plan
• Full-funnel strategy: Meta builds demand, Google captures it, remarketing closes conversions
• Conversion tracking with GA4, Google Tag Manager, Meta Pixel and Conversions API
• LinkedIn Ads, Microsoft Advertising and Amazon Ads when the project calls for them
• White-label PPC management for web agencies

Industries served include e-commerce, online subscriptions, professional services, tourism, wellness, education, events and local businesses.

Recent results:
• Online yoga platform: annual subscriptions from Google Ads up 93% year over year
• Fashion e-commerce: about half of online revenue generated by paid campaigns
• Second-hand luxury marketplace: click-through rate more than doubled with new ad copy, at the same cost per click

Master's degree in Public and Corporate Communication.